gambit seminar - digital kommunikasjon 2012 - 16 juni 2011
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16. juni 2011 holdt jeg et 20 min innlegg i regi av Gambit Hill&Knowlton omkring Digital Kommunikasjon, Sosiale medier og utvikling for 2012!TRANSCRIPT
Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved.
“It’s not business, it’s personal”
Hans-Petter Nygård-Hansen
North Geo-Manager Cisco Twitter.com/hpnhansen Facebook.com/HansPetter.info
http://HansPetter.info http://www.cisco.no
+47 911 95 704 [email protected]
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Media-kommunikasjon
Vare- & Kompetanseflyt
Dialog
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• 50% av journalister henter nyheter via Twitter
• “Content is king, president & pope” • Sosiale medier tilbyr en personlig og to-veis kommunikasjon. • Digitale medier påvirker (og hjelper med) hele kjøpsprosessen.
• Personlige representanter
• “People talk, brands don’t” • Kunden har kontrol
• Er du ikke tilstede på sosiale medier vil de fortsatt snakke om deg…
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
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Innholdet er konge, markedsføring er dronning,
og hjemmesiden er din trone. Kundene er (muligens) ikke intr. i produktene eller tjenestene dine.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
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Online & Print annonsering …eller salg
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Fysisk handel
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Preferansebasert innhold
Reklame og tilbud basert på hvor du er og hva dine interesser er…
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Thank you.