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GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect February 11, 2011 Confidential 1

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GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect. February 11, 2011 Confidential 1. Agenda. Introductions & Meeting Objectives About Farelogix About the American Airlines Direct Connect Demo Implementation / Integration Points Open Discussion w/ Q&A Next Steps. - PowerPoint PPT Presentation

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Page 1: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

GAMA BUSINESS TRAVELFebruary 11, 2011American Airlines Direct Connect

February 11, 2011 Confidential 1

Page 2: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 2February 11, 2011

Agenda

Introductions & Meeting Objectives

About Farelogix

About the American Airlines Direct Connect

Demo

Implementation / Integration Points

Open Discussion w/ Q&A

Next Steps

11 February, 2011 Confidential 2

Page 3: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 3February 11, 2011

About Farelogix

Farelogix is a provider of low-cost, high-value distribution technology and merchandising solutions, including XML airline direct connects using industry standard Open AXIS integration schema.

Farelogix delivers value on both buy and sell sides of the travel supply chainFor Travel Suppliers (primarily airlines) – provide channel control, custom content delivery (ancillary/merchandising) and lower cost distributionFor Travel Agencies/TMC’s – provide sourcing management, content normalization, transactional business rules to any point of sale (POS), resulting in enriched content and closer supplier relationships

Farelogix is a technology provider not a distribution company, nor can Farelogix represent/contract any airline content to a travel agency or 3rd party

Agency/3rd party must have commercial relationship with airline

Page 4: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 4February 11, 2011

Farelogix Platform

February 11, 2011 Confidential 4

Page 5: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 5February 11, 2011

About the AA Direct ConnectAir basics

AvailabilityShop BookTicketChange, Cancel, VoidExchange, Refund (full/partial)Schedule change management

Expanded Air CapabilitiesOptional servicesTraveler-authenticated offers based on agency, corporation, traveler or other designation

PNR ManagementQueue and automatic queue capability, with API for mid-office integrationProfile integrationMulti-source PNR Service fee handling

ReportingARC and BSP reportingCSR Sales ReportMIR-FLX Back Office Feed

Multiple Point of Sale OptionsSPRK Model OfficeXML API for other agency or corporate booking platform integration

February 11, 2011 Confidential 5

Page 6: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 6February 11, 2011

GAMA: Current EnvironmentGAMA: Current Environment

Cliqbook

Off-GDS Profiles

GDS Host (Amadeus)

Mid Office(Cornerstone

OrTrondent)

Back Office (TRAMS or Agresso)

Agents(Amadeus Native & Amadeus One)

24 Hr (Amadeus Native & Amadeus One)

Supplier Host Systems (Non-DC Air, Car, Hotel)

Back Office Feed

Queues

PNRs

Non-Air Content

Security

Scripts

GDS Auto Queuing,Ticketing

Profiles

Agent POS

Rearden

CBT’s

Invoicing: Virtually There

Page 7: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 7February 11, 2011

GAMA: American Airlines GAMA: American Airlines Direct Connect EnvironmentDirect Connect Environment

Direct Connect XML Platform

Mid Office(Cornerstone or Trondent)

Back Office (Agresso or TRAMS)

DC BACK OFFICE FEED (MIRFLX)

Queues

PNRs

Business Rules

Security

Optional Svs

Ticket/EMD

Airline CRS/Host System

DC XML API

DC XML API

DC AUTO QUEUING, TICKETING

Content Sourcing

Off-GDS Profiles

Agents 24 Hr

Agent POS

Invoicing: Virtually There

CBT’sCliqbookRearden

Page 8: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 8February 11, 2011

GAMA: Integrating the GAMA: Integrating the AA Direct ConnectAA Direct Connect

GDS Host (Amadeus)

Mid Office(Cornerstone)

Back Office (Agresso or TRAMS)

Supplier Host Systems (Non-DC Air, Car, Hotel)

Back Office Feed

Non-Air Content

Security

Scripts

Direct Connect XML Platform

DC BACK OFFICE

FEED

Queues

PNRs

Business Rules

Security

Airline CRS/Host System

DC XML API

DC AUTO QUEUING,TICKETING

GDS Auto Queuing,Ticketing

Queues

PNRs

Profiles

Ticket/EMD

Optional Svs

Ticket/EMD

Content Sourcing

Off-GDS Profiles

Invoicing: Virtually There

CBT’sCliqbookReardenAgents 24 Hr

Agent POSFLX DM (Distribution Manager)

1DC XML API

Page 9: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 9February 11, 2011

GAMAS: Future Opportunity GAMAS: Future Opportunity (GDS & XML)(GDS & XML)

Off-GDS Profiles

GDS Host (Amadeus)

Mid Office(Trondent)

Back Office (TRAMS)

Supplier Host Systems (Non-DC Air, Car, Hotel)

Back Office Feed

Queues

PNRs

Non-Air Content

Security

Scripts

GDS Auto Queuing.Ticketing

Profiles

Direct Connect XML Platform

Queues

PNRs

Business Rules

Security

Airline CRS\Host System

Ticket/EMD

Optional Svs

Ticket/EMD

Content Sourcing

DC XML API

Agents(Amadeus One

or SPRK)

24 Hr (Amadeus One

Or SPRK)

Agent POS

Invoicing: Virtually There

CBT’s

CliqbookRearden

Page 10: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 10February 11, 2011

Demo

February 11, 2011 Confidential 10

Page 11: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 11February 11, 2011

GDS Host (Amadeus)

Mid Office(Trondent)

Back Office (TRAMS)

Supplier Host Systems (Non-DC Air, Car, Hotel)

Back Office Feed

Non-Air Content

Security

Scripts

Direct Connect XML Platform

DC BACK OFFICE

FEED

Queues

PNRs

Business Rules

Security

Airline CRS/Host System

DC XML API

DC AUTO QUEUING

GDS Auto Queuing.Ticketing

Queues

PNRs

Profiles

Ticket/EMD

Optional Svs

Ticket/EMD

Content Sourcing

Off-GDS Profiles

Invoicing: Virtually There

FLX DMDistribution

Manager

Agents 24 Hr

Agent POS CBT’sCliqbookRearden

Integration PointsIntegration Points

2a 2b1b1a

2

3

4 4a

5

4b

Page 12: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 12February 11, 2011

1. Agency Point of Sale1a. Agent POS (From Sabre native/RED to SPRK)1b. 24 Hr Call Center POS (From Sabre native/RED to SPRK)

2. Corporate Booking Tools2a. Rearden (XML API Integration)2b. Cliqbook (XML API Integration)

3. Mid Office 3a. Cornerstone (XML API Integration)3b. Mid Office 2

4. Profiles4a. GDS Profiles (One-time Push)4b. Off-GDS Profiles (XML API Integration)

5. Back Office5a. Agresso (MIRFLX back office feed)

6. Other/open issues6a. Discussion of Virtually There (some overlapping front office functions?)

Travizon: Integration PointsTravizon: Integration Points

Page 13: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Business Intelligence (BI)Back Office Integration & MIRFLX Overview

February 11, 2011 Confidential13

Page 14: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 14February 11, 2011

The FLX BI Module contains all transactional data (including history) and enables interface integration supporting third-party and proprietary reporting, queries, quality control, and back-office management

Back office integration is completed automatically by the BI engine creating a FLX Management Interface Record (MIRFLX) which is a replication of an industry standard MIR format.

Business Intelligence EngineBusiness Intelligence Engine

Page 15: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 15February 11, 2011

Back Office integration is managed through a simple automated download processes (one-time):

FLX BI automatically creates a MIRFLX upon each ticketing transaction (ticket issue, exchange, etc) and places this as a file on a secure server.

Each agency has a file automatically set up based on the unique agency PCC

The agency runs a Windows install program which will run as a background process on the agency desktop.The agency configures the program FLX ACL using one or multiple PCC.

The agency determines the download interval through configuration settings.The agency configures a local destination directory where the specific agency MIR files will be downloaded.The agency configures their back office system to accept the MIRflx files from their local file

Business Intelligence EngineBusiness Intelligence Engine

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Confidential 16February 11, 2011

Once a successful file download, the MIR server automatically archives the specific MIR record with appropriate date/time stamp.

The agency can dynamically access any archived record based on a date search.

See screen shot examples on next slides

Business Intelligence EngineBusiness Intelligence Engine

Page 17: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 17February 11, 2011

Status of current download activity and main menu

Uses Farelogix ACL Security Layer

Main Window Configuring Accounts

MIR-FLX ExamplesMIR-FLX Examples

Page 18: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 18February 11, 2011

Sets download interval

For receiving files

Setting Target Folder Interval Configuration

MIR-FLX ExamplesMIR-FLX Examples

Page 19: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 19February 11, 2011

Program Settings

Download specific files from archive by date

Archive Access

MIR-FLX ExamplesMIR-FLX Examples

Page 20: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 20February 11, 2011

AA29FEB0902M01173014314990 902515822728335 Q9BTJT 611100010000000000 FLX0 SUFLX22728335 29FEB 0901 WAS* FLX 00012MARJFKNEW YORK J F KENNDXBDUBAI AE 001001002002001001000000000000 01 090229FEBEK ARC TEST TRAVELAGENCY ADDR1WAS,DC. 16054111111111130143149903014314990FLXDMM101TEST/RANJITA 021 0100000000010201M201ADT15590251582 2 USD 1005.00 2.50AY 30.80US 30.20XT USD 1068.50 1068.50 0.00 F 63.50ZZSMKZZ WAS N FLX0 SUFLXFLX0 SUFLX 0201EK15590251580010201CKO/B VALID ON EK 204 ONLY/NON REROUTABLE/CHG FEE USD 150 EACHM3011 0HK12MARAIRNJFKNEW YORK J F KENNDXBDUBAI AE EK 0204K 1120 0810 12.50 M 110 EK77W 0 TERMINAL4 TERMINAL1 1012008 01NM M3021 0HK28MARAIRNDXBDUBAI AE JFKNEW YORK J F KENNEK 0201K 0830 1420 13.50 M 000 EK77W 0 TERMINAL1 TERMINAL4 1012008 01NM M401ADT 12MAR12MAROK2PCKZ204US 1 USD M402ADTX 28MAR28MAROK2PCKZ204US 1 USD M50101 EK#1559025158/ 0/ 1005.00/ 63.50/ONE/CA 1.1TEST RANJITA/1/F/EM6ADT1 FP CK /FCNYC EK DXB Q155.00 M/BT KZ M/BT US5 EK NYC Q155.00 M/BT KZ M/BT US5 NUC M/BT END ROE1.000000 XT5.00XA7.00XY5.50YC8.20AE4.50XF JFK4.5###***EOM***

Spaces removed for presentation purposes

MIR-FLX ExamplesMIR-FLX Examples

Page 21: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 21February 11, 2011

Action Items/Next Steps

Questions?

Action Items?

Thank you!

February 11, 2011 Confidential21

Page 22: GAMA BUSINESS TRAVEL February 11, 2011 American Airlines Direct Connect

Confidential 22February 11, 201110/21/2008 Space for footer text 22

[email protected]

February 11, 2011 Confidential22