© Samsung Electronics. All Rights Reserved. Confidential and Proprietary.

Samsung Galaxy S Training Events Tour

“Loved the different stations! Much better than a straight lecture + no movement.” TMO Retail Rep

“Great hands on learning…more effective than traditional methods” VZW Sales Rep

“Best training I have EVER attended!” Sprint Sales Rep

“BY FAR the best event I have ever gone to at TMO far better than HTC” TMO Manager

“The most outstanding event ever put on by any vendor…Bar None” ATT Executive

© Samsung Electronics. All Rights Reserved. Confidential and Proprietary.

Samsung Galaxy S Training Events Tour

• Objective: Utilized an entertaining environment and treated RSRs like consumers, in order to

excite, educate & entice Attendees to discover more and be excited to sell the Galaxy S.

• Carrier Participation: 4000 attendees in 60 sessions with survey results over 9.7+

Carrier TMO ATT Sprint Verizon Cell South

(11/9) TOTAL

Cities 23 8 6 1 1 39

Attendees 1971 1121 669 210 130 (est.) 3971

Sessions 33 15 9 2 2 61

Daily Average 86 140 112 210 130 (est.) 105

Surveys 1912 869 585 186 TBD 3552

Response Rate 97% 78% 87% 89% TBD 87%

I understand the key features of the Samsung Galaxy S 9.8 9.5 9.6 9.5 TBD 9.7

I feel comfortable selling the Samsung Galaxy S to my customers. 9.9 9.6 9.7 9.6 TBD 9.7

I understand how to differentiate the Samsung Galaxy S from other phones. 9.8 9.6 9.6 9.6 TBD 9.7

I am excited to demonstrate the Samsung Galaxy S to my customers. 9.9 9.7 9.8 9.6 TBD 9.9

I would recommend the Samsung Galaxy S to my customers. 9.9 9.8 9.8 9.8 TBD 9.9

I am likely to tell my friends about the Samsung Galaxy S. 10.0 9.8 9.9 9.8 TBD 9.9

I would recommend the Samsung Galaxy S 'training event to a coworker. 9.9 9.8 9.8 9.7 TBD 9.8