gajendra comparative study of coke &pepsi

8/8/2019 Gajendra Comparative Study of Coke &Pepsi

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TABLE OF CONTENTS

ACKNOWLEDGEMENT

PREFACE

INTRODUCTION

BACKGROUND OF THE STUDY OBJECTIVES OF THE STUDY METHODOLOGY USED

OVERVIEW OF THE PEPSICO

HISTORY OF PEPSICO

OFFICERS & DIRECTORS OF PEPSICO

BEVERAGES INDUSTRY IN INDIA

GROUP PROFILE OF RKJ (JAIPURIA GROUP)

RKJ GROUP WITH PEPSI

INTERPRETATION AND ANALYSIS

LIMITATIONS

CONCLUSION

RECOMMENDATIONS & SUGGESTIONS

BIBLIOGRAPHY

QUESTIONNAIRE


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PREFACE

Modern organ iza t ions are h igh ly complex ad dynamics sys tems.

T h ey o p er a te u nd e r v e ry t ur b ul e nt s o ci a l e co n om ic a nd p o li t i c al

e n vi r on me n t. T he y a r e r e qu i re d t o r e co n ci le s e ve r al i nc o mp a ti bl e

goa ls . Con fl i ct i ng ro l es and d i vergent i n te rest t hey a re a l so f raugh t

wi th the use r isk and uncer ta in t ies, hence tact fu l management of such

o rgan i za t i on t o p l an t o execu t e gu i de , coo rd i na t i on and con t ro l t he

per fo rmance o f peop le to ach ieve predetermined goa ls . Management

has to keep the organ iza t ion v ib ran t mov ing and in equ i l i b rium. I t has

t o a ch ie ve g oa l w hi ch t he ms el ve s a re c ha ng in g i t i s t he re fo re a

problem highly complex and t ick l ish.

Th i s i n f o rma t ion w i ll be asse t t o marke t ing manager i n mak ing

ef fec t i ve dec is ions . The researches are used to acqu i re and ana lyse

i nf or ma ti on a nd t o m ak e s ug ge st io ns t o m an ag em en t a s t o h ow

market ing problems should be so lved.

The market ing research is the p rocess wh ich l inks to

m an uf ac tu re r, de ale rs a nd i nd iv id ua ls t hr ou gh i nfo rm at i on i n

impor tan t par t o f cur r i cu lum o f M.B.A . p rogramme i s p ro jec t taken by

the s tudents i n any bus iness organ iza t ion , a f te r comple t ion o f second

semester o f the programme.

T he o bj ec ti ve o f t hi s p ro je ct is t o e na ble th e s tu de nt s t ounders tand the app l i ca t ion o f the academics in the rea l bus iness l i f e .

I am fu l l y con f ident tha t th i s p ro jec t repor t w i l l be ex t remely use fu l t o

the management .


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BACKGROUND OF THE STUDY

Marke t s t udy i s an essen t i a l p rocess t o deve lop t he company

c ol le ct io n o f d at a, a na ly zi ng , r ep or ti ng o f th e d ata to s pe ci fi c

s i tua t ion to any marke t ing ac t i v i t i es tha t the company i s fac ing w i th

th e i nc re as e i n t he c om pe ti ti on & th e d ev el op me nt o f v ar io us

market ing act iv i t ies .

M od er n m ar ke ti ng c al ls fo r m or e t ha n d ev el op in g a g oo d

p ro du ct , p ri ci ng i t a tt ra ct iv el y & m ak in g i t a cc es si bl e t o t ar ge t

cus t omers . O rgan i za t i on a l so need t o commun i ca t e t he i r p resen t &

p ot en ti al c us to me rs t o c om mu ni ca te t he ir p re se nt o rg an iz at io n,

deve lops an e f f ec t i ve s t ra t egy w i t h t he a im o f c rea t i ng awareness ,

d ev el op in g k no wl ed ge , l ik in g p re fe re nc e c on vi ct io ns a mo ng t he

o rg an iz at io n t ar ge t a ud ie nc e wi th a v ie w t o c on ve rt t he m in to

prospec t i ve buyer .

This project report is concern with the Comparative study of Market Share and

Advertising strategies of Pepsi &Coke in Retail outlets situated on Delhi Road,Mathura``

This project report endeavors to study of COMPARATIVE ANALYSIS OF PEPSI

AND COKE.


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OBJECTIVE OF THE STUDY

B as ic al ly t he o bj ec ti ve o f th e s tu dy w as t wo f old , o n t he

researchers par t , i t was ga in a p rac t i ca l exposure o f the management

theor ies in the f ie ld of market ing wi th the combined a im of get t ing two

years MASTER OF BUISNESS ADMINISTRATION (MBA) degree.

O n t he c omp an ie s p ar t t he o bj ec ti ve wa s COM PR AT IV E

ANALYSIS OF PEPSI AND COKE which inc ludes-

To de termine the sa les o f PEPSI brands in to ta l so f t d r ink sa les

at Delh i Road Mathura.

To ensure opt imum use of ex is t ing sa les ef for ts .

Find out that po int in which company should impro ve i tse l f ra ther

than coke.

T o f or e ca s t f ut ur e r e qu ir e me n ts f or m a rk e ti ng i n D el hi R o ad

Mathura.

To l ink the comparat ive analys is wi th organizat ional p lanning.

To prov ide a bas is for the sa les improvement programme.

I t i s w ide ly accepted tha t theory b roadens ones th ink ing & he lps

in i dea genera t ion . But p rac t i ca l & p rac t i ces ind ica tes the feas ib i l i t yo f th ei r id ea s & h ow fa r th eor y can be app li ed in a s ituat io n

successfu l ly .


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RESEARCH METHODOLOGY

Methodology, for a s tudy l i ke th is is the most important par t . The

met hod o f s t udy adop t ed by me i s t o t a l l y i s t o i nc rease & t o ga t he r

the more in format ion regard ing th is pro ject .

The ma jo r emphas i s i n such s t ud i es i s on t he d i scove ry o f t he

i de a s & f ru i tf ul r e le va n t i n fo r ma ti o n. A s s u ch t h e r e se a rc h d e si g n

a pp ro pr ia te f or s uc h s tu di es m us t b e f le xi bl e e no ug h t o p ro vi deo p po r tu n it y f or c o ns id e ri n g d if fe r en t a s pe c ts o f a p ro b le m u n de r

s tudy.

METHODS OF DATA COLLECTION:

A) PRIMARY DATA:

Survey method - - Th is method was adopted because i t he lped insecu r i ng de t a i l i n f o rma t i on f rom a samp le o f responden t s . The

in fo rmat ion rece ived f rom the respondents i s recorded on a fo rm

c al le d t he q ue st io nn ai re . T hi s i s o nl y m et ho d to m ea su re

at t i tude & mot ivat ion d i rect ly .

Open f ramed d iscuss ion wi th managers.

B) SECONDARY DATA:

I h av e a ls o u se d t he s ec on da ry d at a, w hi ch i nc lu de d t hewr i t ten document of the organizat ion & other p laces.


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HEAD OFFICE (VBL) INTERNET PAPERS & RECORDS

The da ta co l l ec ted f rom the above ment ioned sources he lped

me in get t ing in format ion about the br ie f h is tory of PEPSI Co

SAMPLING PLAN:

Target popula t ion : Reta i le r s o f the a re of

Or Universe Delh i road Mathura

Sampl ing S ize : 100

Sampl ing Method : Simple Random Sampl ing

Area o f Survey : Mathura region


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TYPES OF PEPSI

See a lso : L is t o f Pepsi types

Diet Pepsi f i rs t debuted in 1964, and i s one o f the most popu la r t ypes

of Pepsi .

Crysta l Pepsi was one of the many unpopular Pepsi var ia t ions.

The re a re many t ypes o f Peps i -Co la a l l d i f f e r i ng i n t as t e , p r i ce and

appearance . D ie t Pepsi i s one o f t he mos t popula r va r i a t ions o f t he

dr ink , con ta in ing no sugar and zero ca lo r ies .Other popu la r var ia t i ons

o f t he d r i nk a re Peps i Max and Peps i ONE, bo th sugar - f ree co las . A

ca f fe i ne -f ree co l a ca l led P ep s i F r ee w as in tr od uc ed i n 1 98 2 b y

Peps iCo as the f i rs t ma jor -b rand ca f fe ine- f ree co la and i s today so ld

as Caf fe ine-Free Pepsi and Caf fe ine-Free Diet Pepsi .

I n 1988 , t he company l aunched W i l d Cher ry Peps i as a response t o

t he p o pu l ar i ty o f Cherry Coke. T ho u gh r a re l y m ar k et ed , t he d r in k

r e ma i ns w id e ly a v ai la bl e . A l th o ug h t he r e h a s a lw ay s b e en a d ie t

var ia t i on o f the d r ink s ince i t came out , D ie t Wi ld Cher ry Peps i d idn ' t

b e co me w id e ly a v ai la bl e u n ti l 2 0 05 , w he n W il d C he r ry P e ps i w a s

reformulated. As o f 2006 , t he p roduc t has no t been re l eased t o t he

U K m ar ke t, wh er e C he rr y Co ke c on tin ue s to e njo y n ea r 1 00 %

dominat ion fo l lowing Cherry 7-Up's wi thdrawal f rom the market .

Peps ico has a t tempted marke t ing many d i f f e ren t f l avors o f the d r ink ,

however many were qu i ck l y d i scon t i nued am ids t poo r sa l es . C rys t a l
http://www.answers.com/topic/list-of-pepsi-typeshttp://www.answers.com/topic/diet-pepsihttp://www.answers.com/topic/crystal-pepsihttp://www.answers.com/topic/pepsi-onehttp://www.answers.com/topic/caffeine-free-pepsihttp://www.answers.com/topic/caffeine-free-pepsihttp://www.answers.com/topic/caffeine-free-pepsihttp://www.answers.com/topic/coca-cola-cherryhttp://www.answers.com/topic/2006http://www.answers.com/topic/crystal-pepsi-jpghttp://www.answers.com/topic/pepsi-diet-jpghttp://www.answers.com/topic/diet-pepsihttp://www.answers.com/topic/crystal-pepsihttp://www.answers.com/topic/pepsi-onehttp://www.answers.com/topic/caffeine-free-pepsihttp://www.answers.com/topic/caffeine-free-pepsihttp://www.answers.com/topic/caffeine-free-pepsihttp://www.answers.com/topic/coca-cola-cherryhttp://www.answers.com/topic/2006http://www.answers.com/topic/list-of-pepsi-types


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Peps i was i n t roduced i n 1992 and so l d un t i l 1993 as a r i va l t o New

Coke ( w h i c h w a s a l s o a f a i l u r e ) . M a n y f o u n d t h e c l e a r d r i n k t o b e

d is co nc er ti ng , t ho ug h i t t as te d s im il ar t o t he o ri gi na l. P ep si co

at tempted the dr ink aga in w i th the Peps i B lue in mid-2002 and la te r

wi thdrew i t f rom the market in 2004.

Pepsico market tested cof fee tast ing var ia t ions of the dr ink wi th Peps i

Kona in Leh igh Va ll ey and Pennsylvania a r e a s b e t w e e n 1 9 9 4 a n d

1 99 6. I n 2 00 5, Pepsi Cappucc ino w as r el ea se d i n Romania and

Bulgar ia w i th a n ot he r c o ff ee f la v or e d c ol a c a ll e d P e ps i T a ri k in

Malays ia and Peps i Cafech ino in Ind ia . In l a te 2005/ear l y 2006 in the

UK Peps i re leased Peps i Max C ino , a cappucc ino f l avoured var ian t o f

i t s popular Pepsi Max beverage.
http://www.answers.com/topic/new-cokehttp://www.answers.com/topic/new-cokehttp://www.answers.com/topic/pepsi-bluehttp://www.answers.com/topic/coffeehttp://www.answers.com/topic/list-of-pepsi-typeshttp://www.answers.com/topic/list-of-pepsi-typeshttp://www.answers.com/topic/lehigh-valleyhttp://www.answers.com/topic/pennsylvaniahttp://www.answers.com/topic/pepsi-cappuccinohttp://www.answers.com/topic/romaniahttp://www.answers.com/topic/bulgariahttp://www.answers.com/topic/pepsi-tarikhttp://www.answers.com/topic/malaysiahttp://www.answers.com/topic/new-cokehttp://www.answers.com/topic/new-cokehttp://www.answers.com/topic/pepsi-bluehttp://www.answers.com/topic/coffeehttp://www.answers.com/topic/list-of-pepsi-typeshttp://www.answers.com/topic/list-of-pepsi-typeshttp://www.answers.com/topic/lehigh-valleyhttp://www.answers.com/topic/pennsylvaniahttp://www.answers.com/topic/pepsi-cappuccinohttp://www.answers.com/topic/romaniahttp://www.answers.com/topic/bulgariahttp://www.answers.com/topic/pepsi-tarikhttp://www.answers.com/topic/malaysia


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MANY TYPES OF THE DRINK HAVE ONLY BE EN PRODUCED OR

SOLD FOR A LIMITED TIME, SUCH AS PEPSI HOLIDAY SPICE ,

A SPICY HANUKKAH/CHRISTMAS SEASONAL FINISH OF GINGERAND CINNAMON . PEPSICO ALSO RIVALED COCA-COLA'S

LEMON-FLAVORED PRODUCTS WITH PEPSI TWIST , WHICH WAS

A COMMERCIAL FAILURE DUE TO CRITICISM OF TH E TASTE.

PEPSI A-HA, WITH A LEMON FLAVOR WAS L AUNCHED IN INDIA ,

IN 2002, BUT WAS NOT SUCCESSFUL EITHER. PEPSI TWIST HAS

BEEN SUCCESSFULLY MARKETED IN BRAZIL (WITH LIME

INSTEAD OF LEMON), WHERE A LIMITED-EDITION VERSION IS

ALSO SOLD, THE PEPSI TWISTO, WITH AN EVEN S TRONGER

LIME FLAVOR. PEPSI X IS ANOTHER VARIATION WHICH

CONTAINS MORE CAFFEINE THAN REGULAR PEPSI-COLA AND IN

ADDITION ALSO CONTAINS TAURINE AND GUARANINE . IT IS

SIMILAR TO OTHER ENERGY DRINKS SUCH AS RED BULL .

ANOTHER TYPE IS PEPSI SAMBA WHICH WAS RELE ASED INAUSTRALIA IN THE 3RD QUARTER OF 2005. IT IS PEPSI WITH A

TROPICAL TASTE OF TAMARIND AND MANGO.
http://www.answers.com/topic/list-of-pepsi-typeshttp://www.answers.com/topic/gingerhttp://www.answers.com/topic/cinnamonhttp://www.answers.com/topic/pepsi-twisthttp://www.answers.com/topic/pepsi-twisthttp://www.answers.com/topic/indiahttp://www.answers.com/topic/brazilhttp://www.answers.com/topic/list-of-pepsi-typeshttp://www.answers.com/topic/taurinehttp://www.answers.com/topic/caffeinehttp://www.answers.com/topic/red-bullhttp://www.answers.com/topic/list-of-pepsi-typeshttp://www.answers.com/topic/gingerhttp://www.answers.com/topic/cinnamonhttp://www.answers.com/topic/pepsi-twisthttp://www.answers.com/topic/indiahttp://www.answers.com/topic/brazilhttp://www.answers.com/topic/list-of-pepsi-typeshttp://www.answers.com/topic/taurinehttp://www.answers.com/topic/caffeinehttp://www.answers.com/topic/red-bull


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OVERVIEW OF PEPSICO

PEPSICO is world leader in convenient foods & beverages, with high annually

turnover. The company consist of the snacks business of Frito-Lay North America &

the beverages & the foods business of PEPSICO beverages & foods , which

includes PEPSICO Beverages North America & Quaker Foods North America.

PEPSICO brands are available in nearly 200 countries & territories many of

PEPSICO brands names are over 100 year old, but the corporation is relatively

young. PEPSICO was founded in 1965 with the

merger of PEPSI-COLA & FRITO-LAY. Tropicana

was acquired in 1998 & PEPSICO merged with

the QUAKER OATS, including Gatorade in 2001.

PEPSICos success is the resul t of

super io r p roducts, h igh s tandards of performance, d is ti nc ti ve

competit ive strategies & high integrity of our people.

LISTING OF PEPSICO:PEPSICO (symbol PEP) shares are traded principally in New York Stock

Exchange in United States. The company is also listed in Amsterdam, Chicago,

Swiss,& Tokyo stock exchanges. PEPSICO has consistently paid cash dividends since

the corporation was found .


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AS A CORPORATE CITIZEN:

PEPSI C O b el i ev es t ha t a s c o rp o ra te c i ti ze n , i t h a s

r es po ns ib il i t y t o c on tr ib ut e t o t he q ua li ty o f l if e i n o ur

communi ti es . Th is ph i l osophy i s pu t i n to ac t ion th rough suppor t o f

soc ia l agenc ies , p ro jec ts & programs. The scope o f th i s suppor t i s

ex tens ive - - rang ing f rom sponsorsh ip o f l oca l p rograms & suppor t

o f emp loyees vo l un t eer ac ti v i ti es , t h rough t he con tr i but i on o f

t ime , t a len ts & funds to p rograme o f na t iona l impac t .Each d iv i s ion

is responsib le for i t s own g iv ing programs .

PEPSI HEADQUARTER:

PEPSICO headquarter is located in Purchase, New York, approximately 45

minutes from New York city .Edward Durrell Stone, one of Americas foremost

architects, designed the seven building headquarter complex.

The building occupies 10 acres of a 144acres complex that includes theDonald M. Kendall sculpture gardens, a world acclaimed sculpture collection in a

garden settings.

The gardens were originally designed by the world famous garden planner

Russell Page & have been extended by Francois Goffinet. The grounds are open to

the public & a visitor both opens in spring & summer.


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HISTORY OF PEPSICO

2005 The Wall Street Journal names Indra Nooyi one of 50 women to Watch (In

Line to Lead)

Margo Posey, president of the DFW MBDC presented Bob Gonzalez with

Presidents Award for meritorious service to the council over the years.

PEPSICo is mentioned among 26 companies that earned Governance Metrics

Internationals (GMI) highest governance rating.

National Minority Supplier Development Council (NMSDC) names PEPSICo

one of the Corporations of the Year.

Minority BusinessNewsnames PEPSICo Chairman and CEO Steve

Reinemund Executive of the Year.

PEPSIMusica Website Wins Best Interactive Marketing Digital CommunityAward from the Latino Marketing Awards.

The Mexican Center of Philanthropy (CEMEFI) honored Sabritas -- PEPSICo's

Mexican salty-snack business -- with the Best Practices in Corporate Social

Responsibility Award for 2004 in the Community Affairs category.

DiversityIncmagazine recognizes the PEPSICo Internet site as a "Superstar"

web site for "excellence in using the Internet in their efforts to promote their

dedication to diversity."


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Latin Trade Reader Survey Names PEPSICo #7 in list of Latin Americas

Most-Respected Companies.

PEPSICo is chosen for the 2005 list of the NAFE Top 30 Companies for

Executive Women.

Frito-Lay launches Doritos Edge and Tostitos Edge -- line extensions with 60%

fewer carbohydrates.

Gatorade introduces Gatorade Endurance Hydration Formula-- a specialized

sports drink to meet the needs of endurance athletes.

Frito-Lay introduces Quaker Chewy Cookies & Milk granola bars and Quaker

Fruit & Oatmeal cereal bars.

Frito-Lay Canada eliminates trans fats from chips and launches a line of All

Natural and Organic products.

PEPSI-Cola to launch PEPSIEdge, the first full-flavored cola with 50% lesssugar, carbohydrates and calories than regular cola.

PEPSICo publishes first Corporate Citizenship report in its 2003 Annual

Report.

PEPSI-Cola launches Sierra Mist nationally.

PEPSICo launches "Get Active/Stay Active'' program.


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2004 Quaker Chewy introduces Quaker Chewy Wholesome Favorites and Quaker

Chewy Trail Mix.

Gatorade unveils In-Car Hydration System for NASCAR Drivers.

SoBe sponsors U.S. Open Snowboarding Championships.

PEPSIannounces plans to launch Mt. Dew LiveWire, an orange drink, this

summer.

PEPSI-Cola signs an exclusive four-year sponsorship deal with the Canadian

Hockey Association, making PEPSIthe official soft drink.

PEPSIannounces four-year sponsorship agreement with the UK Football

Association.

Frito-Lay announces new line of snacks made with organic ingredients called

Natural Snacks.

PEPSIStuff Campaign kicks-off in Canada.

Frito-Lay finds winner of Would You Name Your Baby Horton search

celebrating the re-birth of its Ruffles brand. The child will receive $50,000

college tuition fund from Frito-Lay.

PEPSICo creates PEPSICo International, the business that will unite all

international snack, beverage and food units in an effort to drive faster growth

and improved profitability around the world.


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PEPSICo releases a Spanish-language "Power of One" television commercial

starring Puerto Rican singer and actor, Ponce, and Velasquez, Mexican-

American singer and actress.

PEPSICola trademark turns 100 years old.

Quaker rolls out new Oatmeal Breakfast Squares.

PEPSIVanilla is launched in the United States.

Tropicana introduces Tropicana 100% Juice Blends.

PEPSIunveils a new tagline: "PEPSI. It's the Cola." It is the brand's first major

campaign shift since 1999 and highlights how PEPSIgoes with everything

from food to fun.

2003 Frito-Lay introduces Go Snacks, canisters that truly go anywhere.

Gatorade introduces new Gatorade ICE in three flavors- Orange, Lime andStrawberry.

Tropicana Pure Premium announces sponsorship of Disney's award-winning

show The Lion King.

Tropicana Pure Premium introduces 14-oz. single-serve resealable bottle

you can take with you for the on-the-go- consumers.

Diet PEPSIhas a new look.


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"Mr. Green," a green-tinted carbonated soft drink with caffeine and ginseng, is

launched under SoBe's New Age beverage line in April.

The North American Coffee Partnership (NACP), a joint venture between

Starbucks Coffee Company and PEPSICo, Inc. introduces Starbucks

DoubleShot.

Quaker Oatmeal this year celebrates the 125th anniversary of the nation's

number-one-choice for a nutritious, hot breakfast cereal.

Gatorade turns 35. It was created in 1960s to help performance of FloridaGators football team and now is the leading sport drink.

New line of Gatorade brand drinks, Xtremo, comes in three new flavors -

Mango, Tropical and Citrico.

PEPSICo and Kenneth Cooper, M.D., M.P.H., of Cooper Concepts Inc. (CCI),

a division of the renowned Cooper Aerobics Center in Dallas, TX enter into an

agreement to promote nutrition, fitness and wellness.

Dole Beverages enters chilled orange juice business as it launches five new

flavors and packages.

Aquafina debuts new line of great-tasting enhanced waters. Aquafina

Essentials target active, health-conscious adults in four lightly sweetened

varieties including B-Power, Calcium+, Daily C and Multi-V in 20-oz. bottles.


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PEPSICo introduces Marathon Kids, a program that encourages kids and their

families to be more physically active. The program debuts in Dallas, TX.

Tropicana introduces a new campaign with the tag line "So pure. So alive.

Tropicana Pure Premium."

Tropicana Pure Premium and Quaker Oatmeal launch the Heart and Soul

Mates Support Network featuring nutrition tips, motivational messages and

coaching advice, to help consumers turn healthy habits into life-long changes.

2001 PEPSI-Cola Company launches Dole single-serve juices in vending machines,coolers and other retail outlets throughout the United States.

PEPSI-Cola's flagship brand will have new tagline, "The Joy ofPEPSI."

Tropicana celebrates a company milestone - 300 billion fresh oranges

squeezed since the company began making country's first ever mass

distributed, not-from-concentrate juice in 1947.

Tropicana introduces Smoothies. A natural juice-based product, smoothies

combine fruit juices and non-fat yogurt into a smooth, filling drink that delivers

nutrition, taste and convenience.

PEPSI-Cola launches the bold new Mountain DewCode Red nationwide. It is

Mountain Dew's first line extension since the introduction of Diet Mountain

Dewin 1988.


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May 2 -The Board of Directors ofPEPSICo, Inc. elected Steven S Reinemund

chairman of the board and chief executive officer, succeeding Roger Enrico

who will become vice chairman. The board also elected Indra K. Nooyi as a

director and gave her the additional title of president ofPEPSICo in addition to

CFO.

Frito-Lay introduces Lay's Bistro Bistro Gourmet potato chips.

PEPSI-Cola Company introduces a "PEPSITwist." Regular and diet versions

of the crisp new cola with lemon are entering retail outlets in selected U.S.

markets.

SLAM, the orange brand Mirinda, is launched in Italy.

PEPSICo acquires Tasali Foods, Saudi Arabia's leading snack company.

On August 2, PEPSICo merges with The Quaker Oats Company, creating a

$25 billion food and beverage company focused on the rapidly growing

consumer demand for convenience.

PEPSICo introduces a new corporate logo.

Tropicana Pure Premium Low Acid orange juice makes official debut at

Tropicana 400.

Diet Sierra Mist is Introduced.

PEPSI-Cola revives its "PEPSIChallenge" advertising campaign. Challenge

includes PEPSIOne and Diet Coke as well as regular cola.


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Tropicana juices are entering the huge India market for the first time.

Spearheaded by Tropicana Asia Pacific, orange juice will appear in the New

Delhi and Bangalore markets.

Frito-Lay introduces a new corporate logo.

Frito-Lay signs agreement with Oberto Sausage to be the exclusive distributor

of the natural-style jerky.

1998 PEPSI-Cola introduces two-liter plastic bottle with built-in "grip handle" that

makes it easier to grip and pour."

PEPSICo Chairman and CEO Roger A. Enrico donates his salary to provide

scholarships for children ofPEPSICo employees.

PEPSIintroduces new look called the "Globe" which prominently features a 3-

dimensional Globe against a blue ice backdrop.

PEPSI-Cola announces breakthrough product: PEPSIOne, great-tasting, one-

calorie cola is first in United States with newly FDA approved sweetener

Sunett.

Former Chairman and CEO Wayne Calloway dies on July 9th. He joined

PEPSICo in 1967 becoming its Chairman and CEO in 1986.


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PEPSICo acquires Tropicana Products from Seagram Company Ltd., the

biggest acquisition ever undertaken by PEPSICo. Tropicana was founded in

1947 by Anthony Rossi. Its major brand is Tropicana Pure Premium Juices.

The Frito-Lay Company purchases Smith's Snackfood Company in Australia

from United Biscuits Holdings, Inc. (Purchase completed on Aug. 26.)

In November the PEPSICo Board of Directors authorizes the company to

convert a significant portion of its $7 billion company-owned bottling

operations, The PEPSIBottling Group (PBG) into public ownership.

PEPSICo signs groundbreaking 10-year agreement with the YMCA of the USA

through which both PEPSI-Cola and Frito-Lay will develop national and local

marketing programs to support the organization's many charitable efforts.

Frito-Lay becomes the snack chip leader in South and Central America as it

enters a joint venture with Empreseas Polar SA of Venezuela.

Frito-Lay acquires Barcel, Chile's second-largest snack company.

Frito-Lay acquires an expanded state in Tasty Foods Egypt.

PEPSIand Frito-Lay media buying is consolidated.

PEPSICo products contribute more than any other packaged goods company

to the sales growth in U.S. supermarkets, mass merchandisers and chain drug

stores.


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Mountain Dewsponsors the Grammy Awards. Theme line is "Been There,

Done That, Tried That."

The PEPSILipton Tea Partnership debuts new ad campaign emphasizing

"There's only one Original."

PEPSI-Cola introduces Smooth Moos Smoothies, a line of low-fat dairy

shakes.

7Up International launches 7UP Ice Cola, a new clear cola.

Frito-Lay aggressively expands its low/no-fat snack segment. Baked Lays is

introduced.

Frito-Lay tests Baked Tostitos, Rold Gold Fat Free Pretzels, Ruffles Reduced

Fat Potato Chips and Tostitos fat-free salsas and black bean dip brands.

Campaign line is "Taste the fun, not the fat."

PEPSICo will introduce Lay's brand potato chips in 20 markets throughout theworld.

Roger Enrico succeeds Wayne Calloway as chief executive officer.

PEPSICo is on-line at http://www.PEPSIco.com

1994 PEPSI-Cola is first major soft drink maker to begin producing and distributing

its product in Vietnam.

PEPSI-Cola launches its sports drink All Sport. It is sold in 2001.
http://www.pepsico.com/http://www.pepsico.com/http://www.pepsico.com/http://www.pepsico.com/http://www.pepsico.com/http://www.pepsico.com/http://www.pepsico.com/


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PEPSI-Cola International acquires Indian company, its first big bottling plant in

Bombay.

Doritos is introduced to the United Kingdom, marking the creation of a new

"global brand."

Frito-Lay and K.C. Masterpiece Original Brand Barbecue Sauce launches

Lay's Masterpiece brand Barbecue Flavor Potato Chips, marking the first time

Lay's has entered into a co-branding agreement.

PEPSICo and Starbucks form the North American Coffee Partnership to jointlydevelop ready-to-drink coffee beverages.

PEPSI-Cola licenses the Citrus Hill trademark from The Procter & Gamble Co.

to launch a line of fountain juices and drinks.

China gets cheese-less Cheeotos, the first time a major snack-food brand will

be produced in China for Chinese tastes.

Reba McEntire becomes first celebrity to appear nationally on a Frito-Lay

package.

Frito-Lay nationally launches new baked Rold Gold Fat Free Thins Pretzels,

the first fat free reduced sodium pretzel introduced by the company.

Wake Forest University names its School of Business and Accountancy in

honor of Wayne Calloway.


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PEPSICo sales reach $30.4 billion. There are 470,000 employees worldwide,

making PEPSICo the third largest employer.

1993 Frito-Lay launches new Doritos brand Tortilla Thins. Within five months of

launch, Tortilla Thins breaks into the ranks of the 10 largest-selling snack

chips in the U.S.

After a 27-year absence, PEPSIreturns to Broadway with the lighting of a

spectacular new neon sign in Times Square.

Both PEPSICo beverages and snack food operating profits pass the $1 billionmark.

PEPSI-Cola introduces freshness dating.

Frito-Lay introduces Baked Tostitos brand Tortilla Chips.

PEPSIintroduces "The Cube," an innovative 24-can multipack, that satisfies

growing consumer demand for convenient large size soft drink packaging.

PEPSICo acquires East Side Mario's Restaurants Inc. It sells the 40 units in

1997.

PEPSICo acquires D'Angelo Sandwich Shops chain, which is sold in 1997.

PEPSI-Cola International introduces PEPSIMax, a soft drink with unique

blend of sweeteners that delivers maximum cola taste in a no-sugar product.

Frito-Lay nationally launches Wavy Lay's Original and Au Gratin flavors.


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PEPSI-Cola introduces Aquafina bottled water into test market.

1992 PEPSICo purchases an equity interest in California Pizza Kitchen. It is sold in

1997.

PEPSI-Cola introduces new "Gotta Have It" advertising theme and launches

the "Gotta Have It" card.

Frito-Lay and General Mills agree to merge snack food businesses in Europe.

Frito-Lay introduces reformulation of Doritos brand Nacho Cheesier flavored

tortilla chips.

Frito-Lay presents network Lay's/Ruffles advertising -- the first in 10 years.

Frito-Lay enlists George Foreman for Doritos advertising.

PEPSIintroduces new slogan "Be Young - Have Fun - Drink PEPSI."

PEPSI-Cola begins distribution of Lipton's line of ready-to-drink teas

nationwide.

1991 PEPSICo acquires an equity interest in Wedel SA, the leading manufacturer of

chocolate and confectionery in Poland Snacks now include operations in 23

countries.

PEPSI-Cola introduces a new logo, its eighth in 93 years. Advertising features

rap singer MC Hammer.


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PEPSI-Cola forms joint venture with Thomas J. Lipton Co. to develop and

market tea-based drinks.

Frito-Lay launches Sunchips, its first multigrain snack.

Frito-Lay introduces Chee tos Paws.

Frito-Lay introduces Tostitos brand Restaurant-Style tortilla chips.

Ray Charles teams up with the Uh-Huh Girls. The slogan for Diet PEPSIis

modified to "You Got The Right One Baby, Uh-Huh!"

PEPSICo purchases an equity position in Carts of Colorado, Inc., the leading

manufacturer and marketer of mobile merchandising equipment. It is sold in

1995.

1990 PEPSICo stock splits three-for-one.

PEPSICo acquires a controlling interest in Gamesa, Mexico's largest cookiecompany.

Frito-Lay advertising for Doritos brand tortilla chips features talk celebrity Jay

Leno.

PEPSICo signs the largest commercial trade agreement in history with the

Soviet Union.

PEPSICo profits exceed $1 billion for the first time.


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1987 "Mustang," a Diet PEPSIcommercial, becomes the first ad ever to appear in a

home video cassette. The cassette, "Top Gun," becomes the largest-selling

video ever.

PEPSIsponsors tours of major music stars, including Miami Sound Machine,

David Bowie and Tina Turner.

Frito-Lay pioneers the use of hand-held computers for marketing.

1986 Wayne Calloway becomes chairman of the Board of Directors and chief

executive officer in May when Donald M. Kendall retires.

The corporation is reorganized and decentralized. Beverage operations are

combined underPEPSICo Worldwide Beverages; snack food operations are

combined underPEPSICo Worldwide Foods.

Shareholders approve reincorporation ofPEPSICo in North Carolina.

PEPSICo stock splits three-for-one.

PEPSICo purchases Kentucky Fried Chicken, the leader in the quick service

chicken market. KFC was founded by Colonel Harland Sanders. Colonel

Sanders began franchising the company in 1952. KFC is spun off along with

Pizza Hut and Taco Bell businesses as Tricon Global Restaurants, Inc. in

1997.

PEPSICo purchases 7-Up International, the third largest franchise soft drink

operation outside the United States.


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The cola war takes "one giant sip for mankind," when a PEPSI"space can" is

successfully tested aboard the space shuttle.

PEPSI's successful "Entertainment Marketing" strategy is extended, with

singers Lionel Richie and Tina Turner and actor Michael J. Fox, among others.

PEPSIdistributes products in China.

1984 PEPSICo is restructured to focus on its three core businesses: soft drinks,

snack foods and restaurants. Transportation and sporting goods businesses

are sold.

Wayne Calloway becomes president ofPEPSICo.

Diet PEPSIis reformulated with 100% NutraSweet.

Slice and Diet Slice, the first major soft drinks with fruit juice, are introduced.

PEPSI-Cola makes advertising history as Michael Jackson and his brothersusher in a new generation ofPEPSI-Cola advertising in two of the most

eagerly-awaited television commercials featuring music marketing. PEPSI

becomes "The Choice of a New Generation."

Herman W. Lay Award of Excellence established at Frito-Lay to recognize

world-class selling excellence.

1983 The Bottler Hall of Fame is established to recognize the achievement and

dedication of international bottlers.

"Dew It to It," theme is incorporated to brand Mountain Dew.


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1982 PEPSIFree and Diet PEPSIFree, the first major brand caffeine-free colas, are

introduced.

Inauguration of the first PEPSI-Cola operation in China.

1981 PEPSICo passes $7 billion in sales.

Tostitos brand crispy round tortilla chips are introduced by Frito-Lay.

PEPSICo Fitness Center is completed; making PEPSICo one of the most

advanced companies in the area of employee health and fitness.

Frito-Lay begins nutritional labeling on a national basis.

"PEPSI's got your taste for life!" is the new campaign.

PEPSICo and China reach agreement to manufacture soft drinks, with

production beginning in 1982.

PEPSICo launches PEPSICo Food Systems (PFS), its restaurant supply

company. PFS is sold to AmeriServe in 1997.

"Give me a Dew" succeeds the slogan "Reach for the Sun, Reach for a

Mountain Dew."

1981 PepsiCo passes $7 billion in sales.

Tostitos brand crispy round tortilla chips are introduced by Frito-Lay.


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Pepsi is #1 in sales in take-home market.

1979 Opening of PepsiCo Research and Technical Center in Valhalla, N.Y.

PepsiCo reaches $5 billion in sales.

PepsiCo's international snack food operations continue to grow. It is now

larger than Frito-Lay at the time of its merger with Pepsi-Cola.

Pepsi's new campaign, "Catch that Pepsi Spirit!" reflects the upbeat attitude

of an increasingly positive America.

"Hello Sunshine" campaign remains basically intact, theme line is changed to

"Reach for the Sun, Reach for Mountain Dew."

Pepsi introduces twelve-pack cans.

1978 Taco Bell is acquired. Taco Bell was established in the mid 1960s by GlenBell. It is spun off along with Pizza Hut and KFC businesses as Tricon Global

Restaurants, Inc. in 1997. Later becomes YUM.

1977 PepsiCo acquires Pizza Hut, Inc. Pizza Hut was founded in 1958 by Dan and

Frank Carney. It is spun off along with Taco Bell and KFC businesses as

Tricon Global Restaurants, Inc. in 1997.

PepsiCo passes the $3 billion mark in sales.

PepsiCo stock splits three-for-one.


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1976 The Pepsi Challenge, introduced in Dallas, Tex. in 1975, becomes a national

campaign. Around the nation, consumers select Pepsi-Cola as the best

tasting cola.

PepsiCo adopts Code of Worldwide Business Conduct.

Pepsi-Cola becomes the single largest selling soft drink brand sold in U.S.

supermarkets. Advertising campaign is "Have a Pepsi day!" "Puppies,"

becomes one of America's best-loved ads.

1975 PepsiCo has 49,000 employees

Pepsi Light, with a distinctive lemon taste, is introduced as an alternative to

traditional diet colas.

"Hello Sunshine" becomes the slogan for Mountain Dew.

1974 PepsiCo sales pass the $2 billion mark.

Pepsi-Cola becomes the first American consumer product to be produced,

marketed and sold in the former Soviet Union.

1973 Foods International, later called PepsiCo Foods International (PFI) and

subsequently named Frito-Lay International, is established to market snack

foods around the world.

Individualism flourishes, Pepsi advertising picks up on the movement, plays it

back as "Join the Pepsi people, feelin' free."


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1965 PepsiCo, Inc. is founded by Donald M. Kendall, President and Chief

Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief

Executive Officer of Frito-Lay, through the merger of the two companies.

Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern,

N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito

Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company,

founded by Herman W.Lay, also in 1932. Herman Lay is chairman of the

Board of Directors of the new company; Donald M. Kendall is president and

chief executive officer. The new company reports sales of $510 million and

has 19,000 employees.

Major products of the new companies are:

Pepsi-Cola Company - Pepsi-Cola (formulated in 1898), Diet Pepsi (1964)

and Mountain Dew (introduced by Tip Corporation in 1948).

Frito-Lay, Inc. - Fritos brand corn chips (created by Elmer Doolin in 1932),

Lay's brand potato chips (created by Herman W. Lay in 1938), Cheeotos

brand cheese flavored snacks (1948), Ruffles brand potato chips (1958) and

Rold Gold brand pretzels (acquired 1961)

Rivalry with Coca-Cola

Coke st i l l outse l ls Pepsi in a lmost a l l areas of the wor ld . Saud i Arab iaand t he Canad ian prov inces of Pr ince Edward I s land, Newfoundland

and Labrador , Ontar io and Quebec are some of the few except ions.
http://www.answers.com/topic/saudi-arabiahttp://www.answers.com/topic/provinces-and-territories-of-canadahttp://www.answers.com/topic/prince-edward-islandhttp://www.answers.com/topic/newfoundland-and-labradorhttp://www.answers.com/topic/newfoundland-and-labradorhttp://www.answers.com/topic/newfoundland-and-labradorhttp://www.answers.com/topic/ontariohttp://www.answers.com/topic/quebec-city-quebechttp://www.answers.com/topic/saudi-arabiahttp://www.answers.com/topic/provinces-and-territories-of-canadahttp://www.answers.com/topic/prince-edward-islandhttp://www.answers.com/topic/newfoundland-and-labradorhttp://www.answers.com/topic/newfoundland-and-labradorhttp://www.answers.com/topic/ontariohttp://www.answers.com/topic/quebec-city-quebec


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PEPSICo International700 Anderson Hill Road

Purchase, N.Y. 10577(914) 253-2000

Michael D. WhiteChairman and Chief Executive Officer

QTG (Quaker Foods/Tropicana/Gatorade)555 West Monroe StreetChicago, IL 60661(312) 821-1000

John C. ComptonPresident and Chief Executive Officer

Directors

John F. Akers

Former Chairman of the Board andChief Executive OfficerInternational Business Machines

Robert E. AllenFormer Chairman of the Board andChief Executive Officer,AT&T

Ray L. HuntChief Executive Officer

Hunt Oil CompanyandChairman, Chief Executive Officer andPresidentHunt Consolidated, Inc.

Arthur C. MartinezFormer Chairman of the Board, Presidentand Chief Executive OfficerSears, Roebuck and Co.

Indra K. NooyiPresident and Chief Financial OfficerPEPSICo

Steven S ReinemundChairman of the Board and Chief

Sharon Percy Rockefeller

President and Chief Executive OfficerWETA Public Stations, Washington DC

James J. SchiroChief Executive Officer,Zurich Financial Services

Franklin A. ThomasConsultantTFF Study Group

Cynthia M. TrudellPresident, Sea Ray Group

Solomon D. TrujilloFormer Chief Executive OfficerOrange, SA

Daniel VasellaChairman of the Board and ChiefExecutive OfficerNovartis AG


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victory for PEPSI who after more than 5 years of acrimonious batt le

was launched in June 1990 se lective ly in Rajasthan, Punjab, Ut tar

Pradesh & South as a LAHAR-PEPSI.

In 1991, saw a major launch of 7UP & Mirinda in India, which was

warmly received by the Indian customers& consumers. 1993 was a new

beginning for fountain PEPSI(PMX). In 1994 PEPSI achieved the No.1

posit ion in cola brands in India . In 1996 the Mirinda aattained the No.1

posit ion in orange beverages categorys Mr. Ramesh Vengal

was the f i rst Managing Director who was there t i ll a April1992; Mr.

Suman Sinha the current president took over from him after a long inning

with Hindustan Lever Ltd(HLL).


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The group added another feather to i ts cap when the prest ig ious

PEPSICo International Bottler of the Year award was presented to Mr. R.

K. Jaipuria for the year 1998 at a gl i t tering award ceremony at PEPSICos

centennial year celebrat ions at Hawaii , USA. The award was presented by

Mr. Donald M. Kendal l , founder of PEPSICo Inc. in the presence of Mr.

George Bush, the 41st President of USA, Mr. Roger A. Enrico, Chairman

of the Board & C.E.O., PEPSICo Inc. and Mr. Craig Weatherup, President

of PEPSI Cola Company.

NEW DELHI, OCT 20: Ravi K Ja ipuria (RKJ) , one of PepsiCo Ind ias

largest franchisee bott ler, says that despite a slump in Pepsi sales, he is

going ahead with capacity expansion plans with an investment of Rs 100

crore over a period of next six months.

The inves tment w il l see set ti ng up o f two new p lants through Varun

Beverages (a bot t l ing company of RKJ and par t o f the Rs 1,200-crore

Jaipuria Group) at Bhiwadi and Jaipur in Rajasthan and also a foray into

the manufac tu re o f c rowns and p last ic she ll s for g lass bot tl es , RKJ

chairman Ravi Jaipuria told FE. One of the largest franchisee bott lers forPepsi, the Jaipuria group col lect ively forms about 45 per cent of Pepsi s

total franch isee business.

According to Varun Beverages pres ident -f inance Mr RP Gandhi, the

company i s spend ing Rs 60 c rore to set up a new bot tl ing p lant a t

Bhiwadi, Rajasthan, with an instal led capacity of 80 lakh cases. A 15-acre

p lo t h as alr ea dy bee n ac quir ed b y th e c omp an y an d th e p lan t

commissioned last monthis expected to come up by March 2004.

Addit ional ly, the company plans to raise capacit ies at i ts Kosi plant in UP

by 30 lakh cases, pumping in an investment of Rs 15 crore.


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RKJ GROUP WITH PEPSI

The Jaipuria Group, since 1975 has been a renowned and reputed name in the

field of soft drink bottling. Since its foray into this field the Group has bottled almost all

the major soft drink brands that existed in India like Coca Cola, Thumsup, Limca and

PEPSIetc.

Today The Jaipuria Group commands almost 60% of the PEPSI business in

India. With an impressive turnover and plants equipped with the latest technology The

Jaipuria Group can boast of being the biggest name in the country when it comes to soft

drink manufacturing.

The Group has a major presence in most part of the country, with its 22 fully

operational plants running successfully across the country.


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Pepsi Bottling Plants in India

1. Goa, Salcete2. Karnataka, Dharwad

3. Rajasthan, Bhiwadi

4. Rajasthan, Jodhpur

5. Rajasthan, Jaipur

6. Rajasthan, Alwar

7. Uttar Pradesh, Greater Noida

8. Uttar Pradesh, Kosi9. Kathmandu, Nepal


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LIME & LEMON FLAVORS

Th i s segmen t o f f l avo r i s ve ry l i ke l y i n t he ch i l d ren and aged

person. PEPSICO has th ree brands in th i s segment w i th compar i son

to the two brands o f COCACOLA. The PEPSI s b rands are MOUNTAIN

DEW, MIRINDA LEMON and 7UP w h e t h e r t h e C O C A C O L A h a s i t s

SPRIT & LIMCA in th is segment .

MIRINDA LEMON i s c o n s i d e r e d t o b e l e m o n i n t a s t e , c o m e su n d e r t h e c a t e g o r y o f c l o u d y l e m o n b e c a u s e o f i t s c o l o u r w h i c h i s

s imi lar to that o f c louds. I t has to y ie ld good revenue.

MOUNTAIN DEW i s sweet l emon so f t d r ink in Ind ia and in a few

count r ies. I t i s most ly demands by the ch i ldren.

7UP i s l em on -l im e s of t d ri nk . S al e o f 7UP i s t hi rd l ar ge st

ca rbona t ed so f t d r i nk b rand i n t he U . S . mos t consumers p re fe r 7UPas a the i r favour i te brand than any other non-cola.

PEPSI:


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COCA-COLA:


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ORANGE FLAVORS

This is another type of f lavor in the s of t dr ink indust ry . The taste

i s l i ke o range . I n t h i s segmen t PEPSI has a b rand named MIRINDA

whether COCACOLA has i t s FANTA i n o range. Th is f l avour i s most l y

preferred by ch i ldren and women.

PEPSI:

COCA-COLA:

MANGO FLAVORS

I n t h i s ca t ego ry s o f f l avo r i s l i ke a Mango . Th i s f l avo r i s now

becoming more popu la r i n I nd i a . I n Mango f l avo r PEPSI has a we l l

k no wn n am e S LI CE w he th er C OC AC OL A h as a M AZ AA i n t hi s

segment .


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PEPSICO

7UP ICE: -

PEPSICO Ind ia recent ly launched a new f lavour named 7UP

ICE in Ind ian market . I t i s hard than 7UP. The taste of 7UP ICE i s

mint .

MIRINDA BAT BERRY: -

PEPSICO i s recent ly launched MIRINDA BAT BERRY. The taste

of MIRINDA BAT BERRY is l i ke Gl icodin


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NEW BRANDS LAUNCHED BY

COCA-COLA

SPRIT ICE: -

COCA-COLA India is recent ly launched SPRIT ICE in the

compet i t ion of 7UP ICE o f PEPSI. Th is is a newly k ind of f lavor adsby both of the companies.


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COMPARATIVE SALESS IN 500ML

59%

41%

0%

10%

20%

30%

40%

50%

60%

PE

RCENTAGEIN

MARKET

PEPSI COCACOLA

COMPANIES


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COMPARATIVE SALES IN 2LTR

64%

36%

0%

10%

20%

30%

40%

50%

60%

70%

SHARE

IN

MARKET

PEPSI COCACOLA

COMPANIES


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COMPARATIVE SALES IN CAN

67%

33%

0%

10%

20%

30%

40%

50%

60%

70%

MARKETSHAREIN

CAN

PEPSI COCACOLA

COMPANIES


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CONCLUSION OF THE STUDY

I have studied and analyzed the Comparison ofPEPSI& Coca Cola on different

aspects of the markets, outlets, distribution & consumers. The survey was conducted in

various areas of Delhi Bypass road Mathura with great enthusiasm. This project report

Concludes that PEPSI & its other brands are easily available in various parts of

Mathura rather than COCA COLA because of that the local distribution channel of the

PEPSI is much strong than the COCA COLA and 100% is tough job & the most

important thing, which I feel to improve is the availability to retailers & consumers.

The retailers & consumers both promotes either PEPSIor any other

of i t s brands (eg. Mountain Dew) for could be wi th regard to order

processing, warehousing, inventory management & t ransportat ion;

besides that shop covering, t ime of enter & exit f rom the market by

the salesmen, coo ling app liances, g low shine board , schemes,

incentives, prizes, gi f ts , discount, proper bi l l ing , returning of defect ive

goods, proper supply should be improved.

My job was to make marketing managers aware of all the problems

so that a proper course of action be required to be undertaken .The only compet itor of PEPSI i s COCA-COLA , & no local

brands can beet PEPSI.


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RECOMMENDATIONS & SUGGESTIONS

Af te r comple t ing th i s repor t I f i nd myse l f ab le to recommend VarunBeverages Ltd. to boost up the sa les of PEPSI & i t s o ther brands.

1 ) P RO DU CT A WA RE NE SS P RO GR AM ES F OR C ON SU ME RS &

RETAILERS SHOULD INCREASED.

A) For Reta i le rs - - - The Company shou ld o rgan i ze sem ina rs ,

b ut t he re m us t be c om pu ls io n fo r re ta il er s to a tt en d t he

seminars .

B) For Consumers - - -The Company shou ld o rgan ize some more

programmes in d i f f e rent l oca l i ti es . Awareness programmes may

help increase the market share of PEPSI CO.

2) SUPERVISION ON THE DISTRIBUTION ROOTS IS REQUIRED

The main purpose beh ind th i s i s tha t on t ime to t ime there

is eye check on sa lesmen s e f f i c iency & on top o f tha t they aregoing to meet re ta i lers d i rect ly .

3) PROMPT DELIVERY OF PRODUCTS

Prompt de l i ve ry o f t he p roduc t s t o t he cus t omers i s ve ry

much necessary towards enhanc ing the reputa t ion o f company &

which is def in ing helpfu l in keeping the customers.

4) INCREASE THE MOTIVATION


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The company shou ld mo t i va t e i t s sa l es f o rce t o t ake t he

a ch ie ve me nt h ig he r t ha n t he t ar ge te d b y r ew ar di ng t he m

proper l y .

5) PEPSI Co s ho ul d ke ep s al es e ng in ee rs i n v ar io us a re as to

p rov i de t echn i ca l suppor t t o t he ou t l e t s re l a t ed t o t he coo l i ng

system.

6) The schemes & the o ther i nfo rmat ion are p roper l y communica ted

t o r et ai le rs s o t ha t t he y a re b et te r e qu ip pe d t o h an dl e t he

quar r ies o f cus tomers p roper l y .

7 ) Ano the r p rob l em i s rep lacemen t i . e . any bo t t le has some de f ec t

then the sa lesman should rep lace i t immediate ly .

8 ) Th ere sh ou ld b e th e t ime -to -t i me & p rope r s urve y of th e

markets .

9 ) On ex t ra sa les un to some predetermined marg ins the sa les fo rce

should paid ext ra commiss ions & bonuses.


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QUESTIONNAIRE

DEALER:

CONTACT PERSON:.

ADDRESS:

Kind of shop: Eatery

Grocery

Which brand you purchase:

PEPSI COCA-COLA

Market share of sale in ``CAN``

COLA

Both

Which volume of pack preferred by customers:

200ml

300ml

Which company has more glow sign board:

pepsi

Both

Which company has market share in Delhi Bye Pass Road Mathura:

Pepsi Both

Confectionary

Others

BOTH

Pepsi

Coke

Coke

500ml

2Ltr.


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Which company provide more chair or table and umbrella ?

Pepsi

Both

Average monthly consumption of PEPSI & COCA-COLA:

PEPSI

COCA-COLA .

Do you make some extra efforts to sell/promote the PEPSI:

Yes

No

Which company provide more refrigerator and electronic equipments?

which company market share in mineral water leads ?

If yes, then what type:

..

..

Any suggestion to the company:

....

Coke


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BIBLIOGRAPHY

MARKETING MANAGEMENT -- KOTLER , PHILIP

INDIAN CASES IN MARKETING -- NEELAMEGHAM , S.

BUSINESS STATISTICS -- SHARMA, J.K.

WEBSITES

www.pepsico.com

www.pepsi.com

www.rkjgroup.com
http://www.pepsico.com/http://www.pepsi.com/http://www.rkjgroup.com/http://www.pepsico.com/http://www.pepsi.com/http://www.rkjgroup.com/


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Graphs & Visibility

Volume:-

According to my survey report it can be seen that the demand ofPepsi is more than coke. From the total outlets the total demand of thePepsi is 66% while the coke is only 34%.

Volume

0%

10%

20%

30%

40%

50%

60%

70%

Pepsi 66% Coke 34%

Pepsi

Coke


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Delhi By Pass Road Mathura.:-

D. B. R. which is provided by the company to the retailers is 66%while coke provides only 34% D.B.R. to the retailers.

D.B.R.

0%

10%

20%

30%

40%

50%

60%

70%

Pepsi 66% Coke 34%

Pepsi

Coke


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Vertical Board :-

In case of vertical board provided by company to the retailers is 54%which is also more than the coke.

Volume

42%

44%

46%

48%

50%

52%

54%

Pepsi 54% Coke 46%

Pepsi

Coke

Chair & Table :-


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In case of chair and table the survey report shows that the pepsiCompany spend more money than the coke, because the chair and

table Provided by the company is only 62% and 57% while the cokeprovided 38% and 43%. Which is beneficial to the company.

Chair

0%

10%

20%

30%

40%

50%

60%

70%

pepsi68% coke32%

Pepsi

Coke

Table


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0%

10%

20%

30%

40%

50%

60%

pepsi57% coke43%

Pepsi

Coke

Umbrella :-

In case of the umbrella the Pepsi company spend more money foradvertisement than the coke. coke spend only 31% while the pepsispend 69%. Umbrella

0%

10%

20%

30%

40%

50%

60%

70%

pepsi 69% coke 31%

Pepsi

Coke

Refrigerator :-


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In case of refrigerator Pepsi company expenses more than the cokeCompany, which is beneficial for the retailers, and also the good idea for

The advertisement. The expense of Pepsi company is 53% whilethe expense of coke is 47%.

Refrigerator

44%

45%

46%

47%

48%

49%

50%

51%

52%

53%

Pepsi 53% Coke 47%

Pepsi

Coke

Mineral Water :-


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The survey report says that the mineral water of Pepsi(Aquafina) Is a little less demanded than the coke (Kinley). But incomparision of All other mineral water the demand of Aquafina is 62%

while the others Are 38%.

Mineral Water

0%

10%

20%

30%

40%

50%

60%

70%

Pepsi 62% Others 38%

Pepsi

Others

Dealer Satisfact ion With Reference ToSupply Service Pepsi


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PROBLEM FACING BY THE DELAER

according reference kind of problems facing by the dealers are in regularity

is 40% , display problem is 30%, refrigeration problem is 30%.

Categorisation of Dealer Surveyed


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According To Dealer Reference the Kind Of Brand Purchase by the Customers are

Pepsi 50% and Coke 30% both 20%.


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gajendra comparative study of coke &pepsi

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