IntroductionSarah Miller, MPA, CEM

0Emergency Preparedness Manager, City of Auburn, WA

0Vice-President, IAEM Region 10

0 Chair, Professional Development and Research Committee, IAEM Emerging Technologies Committee

Contact info:

@scba

sarah@skmillerconsulting.com

(Why I don’t do webinars from home!)

Today’s Topic

What we will cover What we won’t cover

0Overview of platforms

0Desktop based search techniques0 Geographic

searches

0 Popularity searches

0 Hashtag searches

0 Social media basics

0 Searches from a mobile device

0 Pushing info in an emergency

0 Engagement techniques

0 What to do with data once you have it

Popular Platforms in the US0 Facebook

0Twitter

0 Instagram

0Tumblr

0 LinkedIn

0Blogger

0Reddit

0 Pinterest

0Google+

0YouTube

0Vine

0YikYak

0 Snapchat

0 Flickr

0Meetup

0Tagged

0Ask.fm

0Meetme

Many others: en.wikipedia.org/wiki/List_of_social_networking_websites

Easiest Sources for Real-Time SA

0Twitter

0 Instagram

0 Flickr

0 Facebook

0Reddit

0YouTube

0YikYak

Pro Tips

0Know which platforms are used in your area

0 Don’t spend time searching on platforms that nobody is using

0Establish accounts on the ones you plan to search

0 Not always required, but can make things easier

0Enlist help. This task is too big to do alone.

0 Some things cannot be unseen. Be prepared for the inappropriate!

More Pro Tips

0Geolocating gets harder as people become more privacy savvy and turn those features off on their phones

0Use Google to weed out old images

0 www.google.com/insidesearch/features/images/searchbyimage.html

0Was there really a shark in NewJersey?? (Hint: No)

Boolean Searches

0 Learn basic Boolean search techniques

0Not all platforms have the ability to do all of these searches

0Not all platforms do them with these specific syntaxes

0This is designed to give you an idea of what/how you can search.

0Boolean Search Primer: www.socialmediaexaminer.com/boolean-search-on-social-media

Boolean Search Examples0 Quotes returns exact phrases

0Ex: “Seahawks win”

0 AND searches for two specific words that might not be next to each other but are in the same post

0Ex: Seahawks AND police (on Twitter: Seahawks police)

0 OR searches for any of the listed words

0Ex: Superbowl OR “super bowl”

0 NOT searches for the first word, but excludes posts that include the second word

0Ex: Football NOT Seahawks (on Twitter: Football –Seahawks)

0Twitter0 Geo based trends (left side of

screen)

0 Advanced search (twitter.com/search-advanced)0Geo, date, hashtag, combos

0Pro Tip: be sure to switch from “Top” to “All” in search results

0Trendsmap(www.trendsmap.com)0 Help ID relevant hashtags in

your area

0No search using native web client

0 Some third party examples:

0 Instamap (used for geo searches):

0bearpanther.com/instamap/

0 Findgram (used for hashtag searches)

0 findgram.com/

0Advanced search based on date, keywords, and tags

0 www.flickr.com/search/advanced

0Map based search

0 www.flickr.com/map

0 Keywords, zip codes, map drill down

0 Search by keyword or hashtag

0 Limited Boolean search capabilities

0Results limited to

0 Public Posts

0 Posted by your friends

0 Posts made on your organization’s page

0Use Advanced search:

0 www.reddit.com/wiki/search

0Allows Boolean searches

0After searching, narrow by “Sorted by” and “links from”

0No geosearches

0Use Search box at top

0 Filter by time period, video length, etc.

0 Have to do the basic search before you can filter

0No geosearch ability. Tags, keywords only.

0Anonymous app used extensively on college campuses.

0Only useful if there’s an actual incident going on

0No web based or computer based interface

0Work around for computer based monitoring

0 Use an Android emulator for your computer

0www.andyroid.net or something similar

0 Install Yik Yak on your computer using the emulator

Bringing it All Together

0Many, many options for multi-platform aggregation, both free and paid.

0 Free ones have much more limited functions

0 Generally don’t do mapping

0Decide what you really want to focus on

0 Can include mapping, text aggregation, photos, etc.

0Do the research to find a platform that does what you want

0 If you ask 10 people, you’ll get 10 different answers about “the best” tools to use.

Sample Free Services

0Tagboard: tagboard.com

0 Social Point: www.socialpoint.me

0 Social Mention: www.socialmention.com

Sample Paid Services

• ArcGIS: www.arcgis.com (already used by many governments, just add the connectors)

• Geofeedia: www.geofeedia.com

• Snaptrends: snaptrends.com

• Sysomos: www.sysomos.com

Many of these and others offer free demo accounts. Get one, try it out!

Want to Learn the Basics?

0NDPTC “Social Media for Natural Disaster Response and Recovery”

0 ndptc.hawaii.edu/training (in-person and online)

0 FEMA “Social Media in Emergency Management”

0 training.fema.gov/is/courseoverview.aspx?code=is-42

0Both are free!

Want to Learn More?0 IAEM Emerging Technology Caucus

0 http://www.iaem.com/page.cfm?p=groups/us-caucuses/emerging-technologies

0Useful links (maintained by Scott Reuter)

0 http://tinyurl.com/oa8t35n

0This presentation:

0 Slideshare: http://www.slideshare.net/scba21

0#SMEM and #IAEMETC on Twitter

0Twitter meetup: #SMEMCHAT 0930 PST every Friday

Questions?