Mobile Phone
1. Mobile is the 1st Personal Mass Media
2. Mobile is permanently carried
3. Mobile is always-on
4. Mobile has a built-in payment mechanism
5. Mobile is available at the moment of spontaneous creativity
6. Mobile has the most accurate audience measurement
7. Mobile captures the social context of media consumption
Total Subscribers: 40 Million
Penetration: 81% Population
Internet Access: 60% ppl access via cellphone
Telkom recent Launch Telkom 3G
SA Market Share SA Mobile Context
With Media Comes Marketing – SMS/MMS Campaigns
With Media Comes Marketing – banner advertising on sites and within apps
With Media Comes Marketing – applications
With Media Comes Marketing – brand apps
With Media Comes Marketing – brand apps
With Media Comes Marketing – the internet, the www,.mobi, /WAP, m.
http: //sawapdirectory.pbwiki.com
Social Media/Social Networking
People
Common InterestPlace:
Real Time or Online
How many social networks can a person have ?
Mobile Payments Industry in SA
Mobile in Education – Digital Native vs. Digital Immigrant
Trends: Virtual Gifts/Mobile TV: Live Streaming/Virtual Trading
Trends: Branded Entertainment