!Miller

Gabby 865.973.0903

Linked In: Gabby Miller Miller.gabbyn@gmail.com

Utprgabriellemiller.weebly.com

System Improvements, Inc./ TapRooT® | Knoxville, TN Communications Specialist [August 2014- August 2016]

• Implemented Twitter campaign (#TapRooTSummit) at 2015 and 2016 Global TapRooT® Summit. In 2015: tripled mentions & profile views and increased tweet impressions by 25%. In 2016: reached over 4,000 impressions per day and increased followers by 40%.

• General responsibilities: create email campaigns, design brochures and graphics, write blog posts and press releases, strategize social media, assist with SEO and create pre-event promotional materials.

Marketing & Communications Strategist [August 2016-current] • Promoted to full-time marketing and communications position. • Additional responsibilities: strategize & manage all social media

channels, design promotional materials, implement marketing campaigns for TapRooT® product releases, event coordination, and proofread TapRooT® texts.

Southern Bliss Weddings| Knoxville, TN Assistant Coordinator & Marketing Strategist [May 2016-current]

• Assist Head Coordinator thoroughly execute weddings by communicating to vendors, setting up venue, paying close attention to detail & ensuring smooth transitions throughout event.

• Write blog posts, create engaging social media content, and implement SEO best practices for website.

Cultural Agenda | London, England Press Office Intern [March 2016- May 2016]

• Wrote press releases, contacted media outlets, represented agency at events, strategized engaging social media content, attended pitch meetings, and assisted Account Executives with campaign evaluation.

Sprylogics | Knoxville, TN Public Relations UT Campus Rep [September 2015- November 2015]

• Implemented marketing strategies for awareness campaign and contest that secured over 200 downloads in three months.

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Experience PR Courses & Skills

PR Campaigns Account Executive:

Autism Breakthrough of Knoxville campaign

Advanced PR Writing Alzheimer’s Tennessee traditional media and

social/digital campaigns

PR Cases Team leader:

NFL domestic violence case study

Other courses: PR Principles

Creative Design PR Research Methods

PR Writing

Organization Detail oriented

Event coordination Hubspot Inbound Certified

Adobe Creative Suite Research Software (SPSS)

Buffer & Hootsuite MS Office Suite

Public Speaking Proofreading

Marketing email sites Social media sites

Wordpress Weebly/Squarespace

Cision Qualtrics

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Education

Gabby Miller

Awards & Activities

University of Tennessee, Knoxville Aug. 2013 – Dec. 2015 Bachelor of Science in Communications Major: Public Relations Minor: Business Administration Roane State Community College | Oak Ridge, TN Aug. 2011- May 2013 Associate of Science

MP&F Scholarship recipient (2015)

TapRooT® Root Cause

Analysis Investigation Certified (2016)

Phi Theta Kappa Honor’s Society (2012-2015)

Assisted with UT Experience Learning initiative (2015)

Royal Academy of

Dramatic Arts Professional Workshop (2016)

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University of Tennessee School of Public Relations | Knoxville, TN PRSSA Internship Coordinator [May 2015- September 2015]

• Recruited members to PRSSA, sent internship opportunity emails and updated internship website.

PRSSA Interim President [October 2015- December 2015]

• Represented UT chapter at PRSSA National and Regional Conferences, created promotional plans for meetings, recruited new members, represented School of Public Relations at annual UT Board of Visitors meeting

! ! !Revolution Dance and Gym Bugs | Knoxville, TN Communications Specialist [January 2013- June 2014]

• Managed competitive team event plans and travel, created email campaigns, designed flyers, edited website content and managed social media accounts.

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Experience