IGNITEGA UXD 43 FINAL PRESENTATION

PEOPLE WANT TO CURATE ACTIVITIES FOR A PERIOD OF TIME, BUT IT’S DIFFICULT TO FIND THE RIGHT OPTIONS.

User Pain Point Hypothesis

PROBLEM STATMENT

HOW DO PEOPLE DISCOVER ACTIVITIES AND MAKE DECISIONS ABOUT WHAT TO DO?

RESEARCH PHASE 1: HYPOTHESIZING & PROBLEM SCOPING

USER INTERVIEWS & COMPETITIVE ANALYSIS

▸ Decision making tools vary —frequently a combination of word of mouth, “near me” searches, and validation with 3rd party resource.

▸ Consistent decision-making criteria across the board: price, distance, reviews, quality of food & location, expected ambiance.

RESEARCH PHASE 1: HYPOTHESIZING & PROBLEM SCOPING

PRIMARY PERSONAS & USER NEEDS

▸ Plans events in advance for friend group, looking for variety of activities

▸ Convenient, reasonably priced, “knowing” it will be fun for everyone

▸ Indecisive friends, managing preferences is stressful, planning evening of activities is scattered

Goals & Motivations

Habits & Characteristics

Frustrations & Pain Points

▸ Busy limited time to make decisions and spend with friends

▸ Wants to get the most out of available evenings, looking for cool atmosphere

▸ Logistical uncertainty / surprises (ex: crowds, ambience, weather, cover charges, waits, closing times)

PEOPLE WANT TO EFFORTLESSLY FIND THE RIGHT GOING OUT SPOT; SPEND MORE TIME/ENERGY ON THEIR FRIENDS.

Updated User Pain Point Hypothesis

UPDATED PROBLEM STATEMENT

WHAT DO PEOPLE CARE ABOUT WHEN MAKING GOING OUT DECISIONS?

RESEARCH PHASE 2: ANALYZING & PROBLEM CLARIFYING

PROTOTYPING & USER TESTING

▸ Users want to feel confident the place they decide to go will be “a hit” - from the perspective of both the locale’s quality and their friends’ enjoyment levels.

▸ Users want to make quick decisions with only relevant-to-them decision-making parameters.

▸ Users want to keep logistics management to a minimum; spend majority of time focused on friends. AMBIENCE

COMPANYQUALITY

ENABLE MILLENNIALS TO EXPERIENCE A NIGHT OUT WHERE LOCALE DISCOVERY IS HYPER-RELEVANT & FUN; LOGISTICAL COMPLEXITY IS PAINLESS.

OBJECTIVE

IMAGINE YOU WANT TO GO OUT WITH YOUR FRIENDS TONIGHT. WHAT DO YOU DO?

goo.gl/WpAOzD

QUESTIONS?