Airbnb | Seattle

By Christine

Where Traveling Meets Living

Data Sets

Seattle, WashingtonAirbnb Listings 2016

City of Seattle Demographic 2010

What variables influence price?

Hypothesis:

For Demographics: If there are more gen x / gen y present in a region, then the price for listings will rise.

For Reviews: If there are more reviews for a listing, then the price for a listing will rise.

Listings in the Seattle Area

Listings in the Seattle Area

DEMOGRAPHICS

Total Listings: 3818

1. Downtown - 530 Listings-Avg. Price 154.41

2. Central - 369 Listings- Avg. Price 128.34

3. Magnolia/ Queen Anne - 367 Listings-avg. price 159.20

Listings by neighborhood and price

Age Bins by Percentage of Population by Neighborhood

Demographic by Price Statistics

Analysis of price by demographic

Hypothesis: Incorrect

Evidence : Weak

R-Squared : explains 53.21% of the variation of outcomes around the mean.

Price of Airbnb listings

Presence of Gen X and Gen Y Decreased Price

Presence of Gen z, baby boomers, and silent increased price

Reviews

Panes Line Coefficients

Row Column p-value DF Term Value StdErr t-value p-value

Number Of Reviews

Price < 0.0001 140758 Price -0.0553620.0010769

-51.4085 < 0.0001

intercept 29.6654 0.170649 173.838 < 0.0001

trend lines:

Review by price Statistics

Analysis on price by reviews slide

Hypothesis: Incorrect

Rather the price of the listing could potentially be a contributing factor to determine the amount of reviews a listing receives.

Evidence: Fairly Strong

R-Squared: Explains very little of the Variation of outcome around mean

Next StepsFor Demographics:

- Overgeneralization of areas that individually would otherwise be significantly different.

- Recent demographics data

For reviews:

-Consider outliers that may skew data for reviews

-Account for age of listings and the amount of reviews

Q & a

Extra slides

Q & A

1. Capitol Hill %14.85

Total Listings: 3818

Listings per Neighborhood Group

2. Downtown %13.38

3. Central %9.66

4. Queen anne %7.73

5. Ballard %6.02

HOW DOES THIS KNOWLEDGE BENEFIT AIRBNBPOTENTIAL SOLUTIONS

Airbnb already well established amongst millennials, because the company is built on the idea of designing for trust, maybe reach/attract a larger demographic.

AVAILABILITY 365

LISTINGS PER NEIGHBOURHOOD

ROOM TYPE and NEIGHBORHOOD

Total Listings: 3818

1. Broadway

SUPPLY & DEMAND

Supply of Airbnb listings

Demand for Airbnb listings

Demand for Airbnb listings

Supply of Airbnb listings

Demand for Airbnb listings

Supply of Airbnb listings