g20_seoul summit press tour

8/8/2019 G20_Seoul Summit Press Tour

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G20 Seoul Summit Press Tour

No. Course Route Description

1 Design SeoulDongdaemun History & CulturePark Design Seoul Street in

Samcheong-dong

A tour experiencing the unique design properties,vision, and design street of Seoul which has beendesignated as the World Design Capital 2010 andthe UNESCO Creative City of Design.

2 IT Seoul DMC Gallery Digital Pavilion Korean Film Museum A tour introducing Koreas world-class IT industryand promising film industry.

3Hangang River

Tour

Yeouido Hangang River Park River Cruise

(Approx. 100 min.)

A tour of the Hangang River Park plus a rivercruise that runs through Seoul to sense thespirit of recovery and creation of the river.

4 History of SeoulGyeongbokgung Palace

Bukchon Hanok Village

A tour of spaces that capture the past and thepresent of the capital with a time-honoredhistory of six centuries.

5Eco-Friendly

Nanjido Island

World Cup Park MapoResource Recovery Plant

An eco-tour of Nanjido Island, which wasconverted into an ecological park from a landfill.

6 Downtown Tour

Cheonggyecheon Museum

Cheonggye Plaza Gwanghwamun Square

Seoul Plaza

A tour of the refreshing urban space stretching

between Cheonggye Plaza and GwanghwamunSquare, which was created as a result of theCheonggyecheon Stream restoration.

Theme Courses (Max. 4 hours)

No. Course Name Route Description

7SeonjeongneungRoyal Tomb Park

Seonjeongneung World Taekwondo

Headquarters Gangnam-daero U-Street

and U-Park

A tour of a rare historical site situated in thedowntown area, the home of Taekwondo, Koreasproud national marshal art, and Media Poles, theinstallation of a public media board that allowsubiquitous access to media right on the street.

8Bongeunsa Temple

& Fashion

Bongeunsa Temple Garosugil Fashion street

in Cheongdam-dong

An experience of exotic Buddhist culture, a scenicstreet lined with beautiful trees, and a stylishfashion street in the heart of Seoul.

Courses in vicinity of Coex (the G20 Summit venue) (Max. 2 hours)

Media Inquiries: [email protected] / +82-2-2260-2051

Other Courses

No. Course Name RouteTourTime

DepartureTime

9 Seoul Design StudioIndividual studios Permanent gallery

Joint workspace3hrs 10:00

10 Seoul Art Space TourSeoul Art Space in Sindang

Seoul Art Space in Seongbuk4hrs 10:00

11 Seoul Fortress onMt. Namsan

National Theater of Korea N SeoulTower Bongsudae Baekbeom Square

4hrs 10:00

12High-Tech TransportSystem (TOPIS, BMS)

TOPIS Center Auditorium 3hrs 10:00


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Main Route Time Required : 4 hours

Information on visiting places

1 Dongdaemun History & Culture Park

Design : Zaha Hadid & Samoo Architects & Engineers

Expected completion date : July 2012

Size : 85,320 sq.m of gross floor area (including underground Culture Square)

Major facilities : Dongdaemun History Museum, Dongdaemun Stadium Memorial

Museum, Relics Exhibition Halls 1 & 2, Event Hall, Design Gallery, Seoul Fortress.

Overview

The Seoul Metropolitan Government announced in 2007 a plan to build the

Dongdaemun Design Plaza and a park on the site of the Dongdaemun Sports

Complex. What the officials had in mind at the time was a simple park, but they had

to change their plans soon after. A considerable number of cultural relics related to

Seouls history were recovered during the demolition of the old sports facility. Under

the supervision of architect Zaha Hadid, the designer of the DDP, the city decided tocreate a history and culture park.

1Course

Design Seoul

Course

Dongdaemun History & Culture Park

Design Seoul Street in Samcheong-dong


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The 142m-long walls surrounding Dongdaemun, one of the four main gates of the

capital of the Joseon Dynasty, were restored to their original shapes. The site of an

old military camp, discovered beneath old baseball and soccer fields, has also been

recovered. Some 1,000 retrieved artifacts, including white porcelains and pieces of

buncheong, are now on display at the newly built Dongdaemun History Museum. The

restoration process was captured in a 3D film that can be viewed at Dongdaemun

History Museum and Dongdaemun Stadium Memorial Museum.

The Dongdaemun Design Plaza is now under construction and will have four floors

above ground and three underground. The plaza will exclusively serve the fashion and

design industry and be equipped with all the major facilities, such as exhibition rooms

and educational and PR facilities. When it is completed in 2012, the Dongdaemun

area will be reborn as a landmark in Seoul, where history and the future co-exist.


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2 Design Seoul Street in Samcheong-dong

Size : 1,600m in length, 15m in width

Project description : Based on residents opinions, a total of 89 signboards have

been installed or improved on the streets of Samcheong-dong, the embodiment of

a perfect marriage between tradition and modernity.

Overview

Design Streets

Based on its Design Seoul guidelines completed in December 2008, the Seoul

Metropolitan Government is redesigning the major streets of the city. The new street

designs are based on the concept of harmony and integrity. The streets in Seoul often

lack a sense of harmony since many street facilities, such as traffic signs and benches,

were built simply for their functionality and not in consideration of their surrounding

environments.

Under the improvement project, the city redesigned signboards, benches, street

lights, street signs and even sidewalks with an integrated design concept to better

harmonize them with their surroundings. The projects four main strategies are

to simplify, to adopt a consistent design, to reflect citizens ideas and to develop

sustainable design concepts.

A total of 18 streets in Seoul, including the districts around Cheonho-dong

intersection in southeastern Seoul and the Gangnam intersection in southern Seoul,

have been turned into Streets of Design. All of the shop signs and signboards and

various street facilities there were reorganized and redesigned under these new

design criteria.


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Walking along the high walls of Gyeongbokgung with the National Folk Museum to

the north and the skyscrapers near Gwanghwamun to the rear, one may feel as if he

or she is looking for a hidden secret garden in the heart of a metropolitan city. Across

from the Gyeongbokgung walls, a street lined with art galleries is located. At the end

of the street is a three-way intersection, where Samcheong-dong starts. Following a

book caf at one corner, countless cafs and small galleries can be found along the

street. The myriad back alleys are dotted with shops selling beautiful craftwork and

fashion items.

Samcheong-dong

Samcheong-dongs charm lies in its clash of modern and traditional, and international

and Korean elements. Wine bars and pasta restaurants are often housed in traditional

Korean-style buildings, hanok, while the restaurants in modern western-styled

buildings sell traditional food. The narrow alleys behind the main street fill with jazz

tunes on a nightly basis.

Around the restaurants are many beverage shops, such as a tea house decorated

with pottery. There are also places for take-out coffee and other beverages. Located

in the heart of Seoul and still preserving its old elements, the area ironically has

become one of the most exotic places in the capital. During the weekend, the roads

in Samcheong-dong bustle with people busily clicking away on the camera to capture

the exotic and beautiful street scenes.


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1 Digital Media City(DMC)

Overview

The Digital Media City (DMC) is a state-of-the-art digital media and entertainment

(M&E) industrial cluster that is being developed by the Seoul Metropolitan

Government on a 570,000 sq. m space in Sangam-dong, northwestern Seoul. The

DMC, to be completed in 2015, will enable Koreas advanced IT technology, abundant

human resources and capability in the entertainment industry to build on the success

of the Korean Wave and flourish to greater heights.

Information about DMC can be obtained at the DMC Gallery in the complex. Adjacent

to it is the Digital Pavilion, the biggest IT display hall in Korea. The media board in

the DMC is an entertainment stage installed on outer walls of buildings. Offering a

variety of information, the board is a street medium mixing the art and the advanced

IT technology.

2Course

IT Seoul

Course

DMC Gallery Digital Pavilion

Korea Film Museum


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There are also intelligent street lights called IP-Intellight. In addition to lighting

streets, these lights are equipped with speakers, CCTVs and WAPs (wireless access

points) for wireless networks. The CCTVs are linked with the DMC operation center

for safety of passengers.

A landmark building, named Seoul Lite, will be built in the DMC. It is expected to beone of the tallest buildings in the world to match its status as a center of Koreas IT

and M&E industries. On the lower floors of the building will be a department store,

convention halls, and other support facilities. The middle floors will house upscale

offices and apartments for global enterprises, while higher floors will be used as a

hotel. On the top floor will be a digital gallery and the highest observatory in the

world. Emphasizing human-oriented technology, the DMC will lead the new media

industry to become a driving force for the future growth of the Korean economy.


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Location : Block D4, Housing Site Development Zone

Size : Three-story building with 1,715sq.m gross floor

area, opened on Oct. 31, 2002

Tour focus : Introduction to the DMC, a high-tech digital

media entertainment cluster to be completed by 2015

1 DMC Gallery

Location : Nuritkum Square

Size : Four-story building with 6,664sq.m of gross floor

space, opened on April 4, 2008,Tour focus : Promotion of the advanced IT industry

and the government policy for U-Korea, learning of IT

technology basics, interactive play, experience of the

ubiquitous future and 4D film screening on Koreas

computer graphics technology

2 Digital Pavilion

Size : A floor space of 957sq.m, opened May 9, 2008

Location : 1st floor, Korea Video Data Center, Cultural

Content Center

Tour focus

- A guided tour of open-run as well as special exhibitions

such as "Time Travel of Korean Films" that covers the

history of Korean films focusing on milestone events

from 1903

- "Actresses," an open-run exhibition that covers the

social and cultural history of Korea centering aroundthe 12 most prominent actresses

- A special exhibition providing an in-depth perspective

on the Korean film industry

3 Korea Film Museum


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1 Yeouido Hangang Park

Location : 8 Yeouido-dong, Yeongdeungpo-gu (Piano Waterway~Wharf for

Authorized Ships)

Tour focus : A variety of cultural facilities along the river renovated or built under

the Hangang Renaissance Project and the ecological islet Bamseom.

2 Hangang Cruise Tour

Route : Yeouido Nodeulseom Banpo Bamseom Seonyudo Yeouido

Hangang Renaissance No. 1 Cruise Boat

Capacity / Maximum speed : 70 people / 20 knots (about 37km)

Tour focus : Tourist attractions such as the Moonlight Rainbow Fountain,

Floating Islands, World Cup Fountain, etc.

3Course

Hangang River Tour

Course

Yeouido Hangang Park Hangang Renaissance No.1 Cruise

Tour (Yeouido~Banpo~Bamseom~Seonyudo~Yeouido)


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Overview

The Hangang

The Hangang, which flows across Seoul, is called the lifeline of the city. Some scholars

say that its name originates from the indigenous Korean word hangaram. Han

means big, wide or long and garam is an archaic word meaning river. Therefore,Hangang means the big and wide river. During the Joseon Dynasty, the river was also

called Gyeonggang. In some old foreign books, the river is called the Seoul River.

The Hangang, commonly called the Han River, is well-known to the world as a symbol

of Koreas fast economic growth in the 1970s. Korea achieved dramatic development

from the 1960s onwards when the nations first five-year economic development

plan was implemented. The growth transformed Korea from a country languishing in

the ashes of the Korean War (1950-53) to the worlds 13th largest economy. Foreignmedia described the economic development as the Miracle on the Hangang. The

phrase is still considered by many to describe Koreas "can-do" spirit and dynamic

image.

Hangang Renaissance Project

The Hangang Renaissance Project is centered on two themes: restoration and

creation. Under the project, 12 riverside parks are to be redeveloped with different

themes. As a part of the project, four parks - Banpo, Yeouido, Nanji and Ttukseom

- were completed in September 2009. Each of these parks was redeveloped under

the themes : culture, airport, environments and leisure. In just one year, after its

reopening, they have become popular refuges for rest and leisure. What is most

noticeable about the four parks is their water-friendly design.

The Hangang Renaissance Project is aimed at transforming Seoul into a riverside city

by developing its waterfronts. To this end, the urban spaces around the Hangang will

be restructured and accessibility to the river has been improved.


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Yeouido Hangang Park was reopened in September, 2009,

after major renovation that took into account the regional

characteristic of Yeouido, a political, financial and media hub

of Seoul. The park has changed into a cultural space with

sophisticated waterfront facilities for global business activities.The park draws many foreign tourists and businessmen visiting

Yeauido as well as citizens.

1 Yeouido Hangang Park

Piano Waterway, which is a 1/100 miniature of the Hangang

River (41.5km), is 3m wide and 415m long. The creek is

supplied with water from underground that was formed

during the construction of a subway. The bottom of thewaterway is engraved with patterns symbolizing famous

attractions along the Hangang, allowing the visitors to take a

glimpse at the river at one place.

2 Piano Waterway

This waterway is gently sloped from the levees down to

waterfronts. Water is flowing down slowly and is shallow

enough for kids to play in. The dancing streams of a waterjetfountain and a floor fountain also please the eyes and ears of

visitors. The water running along the Piano Waterway travels

all the way to Water Light Plaza.

3 Water Light Plaza

This building that used to be the park management office has

been changed into an observatory caf where citizens can

enjoy the fantastic views of Water Light Plaza and nearbyBamseom. Bukhansan (Mt.) and N Tower on Namsan (Mt.)

are also observed on a clear day.

4 Waterfall of Lights


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This facility was created to commemorate the first Korean

pilot An Chang-nam and an old airport that used to be

located on the island. On Dec. 10, 1922, a local daily, Donga

Ilbo, sponsored the Grand Homecoming Flight show for

An. Before 50,000 spectators, he flew around Seoul onthe plane Geumgangho and presented an air show over

Yeouido. The walk connects Yeouido Park to the outside.

5 A Walk through the History of Yeouido Airport

Located between two bridges, Mapo-daegyo and Seogang-

daegyo, and facing the Hangang, this place was created

with soil and sand from a construction site in Yeouido

Hangang Park. With gentle-slope stands perfect for enjoying

performances, Festival Stand was a venue for streetcheering during the 2010 FIFA World Cup in South Africa.

6 Festival Stand

This is the world's first floating stage with rotating doors

that can open and close. With a 562 sq.m stage with 200

seats indoors and 2200 outdoors, it is a riverside stage of

performing arts in perfect harmony with the landscape in

the area. Designed by Yun Chang-gi and Zhang Xiaoyi, the

structures concept is the image of the bubble rising up fromthe water. It was made floating to remain safe from flood.

Fantastic shows are presented every day by various images

of bubbles illustrated through the LEDs and water fountains.

7 Floating Stage

Bamseom, a 273,503 sq.m islet, is a sanctuary for over

70 different species of migratory birds during winter.

Acknowledging the value of the place as a bird sanctuary,

the government designated Bamseom as an ecosystem

conservation region in 1999. The island is close to the public

and opens only for restricted occasions, to clean up after

flooding, or to feed migratory birds during winter. It was

named Bamseom because it looks like a chestnut, which is

bam in Korean.

8 Bamseom (Islet)


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This is the first bridge built across the Hangang, constructed

in 1900. The railroad bridge was destroyed during the Korea

War in order to stop the advance of North Korean soldiers.

Many of the bullet holes made during the war are still

found.

9 Hangangcheolgyo (Railroad Bridge)

This artificial island was built in 1917 from a sand dune in the middle

of the Hangang when a bridge was constructed over it. It was

called Jungjido at the time and renamed Nodeulseom in 1995.

Nodeul literally means a stone on which herons were treading,

which referred to the area around the present Noryangjin. It will be

developed to a landmark of Seoul with an art and culture complex

in 2014. A convention hall, a concert call, an opera house andother cultural facilities will be built there.

10 Nodeulseom (Island)

Floating Islands, inspired by the image of a flower blooming in

the Hangang, will be completed in 2011. There will be three

islands. The first island is the biggest and will be is a place for

performing arts. The second will be devoted to entertainment

and have a range of facilities for cultural experiences. The

third island will house facilities for water sports.

11 Floating Islands

This fountain, located on Banpo-daegyo (Bridge), is the longest bridge

fountain in the world. Installed on both sides of the 570m-long bridge,

it is 1,140m long in total and registered in the Guinness Book of World

Records. The 44 underwater pumps draw up over 60 tons of water

from the Hangang per minute to supply water to the fountain, which

has 380 nozzles. It was named Moonlight Rainbow Fountain since the

LED lights installed in it create a night rainbow at night. The dancingmovements of water are synchronized to music. It is run from April

to November. The fountain has become a popular location site for

dramas and films. The number of visitors of Banpo Hangang Park has

also increased by 50 percent thanks to the fountain.

12 Moonlight Rainbow Fountain


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Seonyudo on the south side of Yanghwa-daegyo (Bridge)

is a beautiful islet where fairies were said to live. Seonyudo

Park is an ecological water park made of recycled

structures from an old purification plant. Various facilities

for rests and ecological education are located on the114,000sq.m land encompassing the islet and nearby areas.

They include the Water Purification Center, a botanical

garden for observing a variety of marine plants, a water

playground and the Seoul Design Gallery.

13 Seonyudo (Island)

This fountain was originally built to heighten the festive

mood during the 2002 Korea/Japan FIFA World Cup. It was

relocated to the present site near Seonyudo in September

2003, for better public access. The fountains water stream

reaches as high as 202m.

14 World Cup Fountain


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1 Gyeongbokgung

Location : 1 Sejong-ro, Jongno-gu

Tour focus : Major parts of the palace to find the beauty of Koreas old architecture,

the changing of the guards ceremony, etc.

4Course

History of Seoul

Course

Gyeongbokgung (Palace)



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Overview

Seoul has been the capital of Korea since 1394. Even before that, the city had served

as the capital of the Baekje Kingdom (B.C.18-660), one of the three kingdoms that

ruled Korea for about 600 years. With such a long history as the nations capital, Seoul

is full of historical sites and royal palaces. The palaces located in downtown Seoul alsoprovide Seoul citizens with havens from their busy city life.

One noticeable feature of the royal palaces is that they are all positioned in harmony

with nature. Streams were unaltered and left to flow through the palaces. These royal

residences still preserve the natural beauty of 600 years ago.

During the Joseon Dynasty, Gyeongbokgung was the main residence for the kings.

Gyeongbokgung is the oldest and the biggest of the five royal palaces in Seoul. Itsstructure reveals the highest technical level of architectural design in Northeast Asia

from the Middle Ages.


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2 Bukchon Traditional Culture Center

Location : 105 Gye-dong, Jongno-gu

Size : Built on a 697.5sq.m land with 362.16sq.m floor area

Tour Focus : Viewing of a film on the Bukchon Hanok Village, visiting the

Public Information Hall, where various documents on hanok are on display andobservation of hanok houses to experience traditional Korean culture.

History

- Registered Cultural Property No. 229 (designated on March 2, 2006)

- The Bukchon Traditional Culture Center was opened in October 2002. The house

was originally the residence of the noble-class Min family during the last days

of the Joseon Dynasty. The house is comprised of the anchae (the main building

of a house), the bakkatchae (outer quarters), a haengrangchae (an annex), a

byeolchae (a separated building) and a sadang (a shrine). The Public Information

Hall of the center is located in the haengrangchae building.

Overview

The traditional Korean-style house, hanok, is characterized more by the aesthetics

of architectural space than by the beauty of the house itself. In building houses, old

Koreans gave great consideration to their positioning in relation to the surrounding

environment. In order to preserve the traditional Korean architectural beauty of thecity and revive its history, the Seoul Metropolitan Government has been rehabilitating

a major cluster of hanok houses in Bukchon.

Bukchon Hanok Village was honored with the Award of Excellence in the 2009

UNESCO Asia-Pacific Heritage Awards for Culture Heritage Conservation, an award

given by UNESCO in recognition of the achievement of individuals and organizations

in successfully restoring structures of heritage value in the Asia-Pacific region.

Bukchon, where the 600-year history of Seoul is preserved, is not a model villagebut a neighborhood inhabited by people. Walking through its narrow alleys, one may

feel the same sense of fun and excitement as walking through the small and winding

streets of Venice.


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The best way to appreciate the essence and beauty of Korean-style houses, hanok,

is to visit Bukchon Hanok Village. Bukchon is not an official municipal name. The

name refers to the village lies to the north (buk in Korean) of Cheonggyecheon

and Jongno, the main streets of Seoul. It used to be a high-end residential district for

royal family members and high-ranking government officials. In the village, housesstand roof to roof, sharing walls, a sign of the warm spirit of the neighborhoods in old

Korea.

Bukchon is located between two palaces - Gyeongbokgung and Changdeokgung

- with Jongmyo (Shrine) in the middle. Houses were positioned based on Neo -

Confucian philosophy and geomancy. Bukchons narrow alleys, branching out across

the beautiful surroundings, are preserved in their original form and layout. About 920

houses are now clustered in the village, including small museums and workshops.Bukchon is the best place to glimpse back into the history of Seoul.


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1 World Cup Park

Location : 243-60 World Cup-ro, Mapo-gu

Tour focus : Introduction to the five eco-friendly theme parks which was built on

a land that was a landfill for 15 years. Visit to Pyeonghwa (Peace) and Haneul (Sky)

parks and briefing on the city's future-oriented eco-friendly policies.

Overview

World Cup Park & Nanjido

Nanjido in the northwestern part of Seoul used to be a beautiful small islet full of

wild flowers, such as orchids, that bloomed throughout the year. However, in 1977,

urban waste was dumped there, turning the islet into a landfill. Nanjido remained in

such a state for 15 years, becoming known for its bad odor, dust and pollution. On

the occasion of the 2002 World Cup, the islet was redeveloped as an ecological park.

Construction began in October 1999 and was completed in May 2002. The World Cup

Park is composed of five zones - Pyeonghwa (Peace), Haneul (Sky), Noeul (Sunset),Nanjicheon (Nanji stream) and Nanjicheon - and is an eco-friendly space loved by

both Koreans and foreigners.

5Course

Eco-Friendly Nanjido Island

Course

World Cup Park

Mapo Resources Recovery Facility


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Pyeonghwa Park symbolizes harmony and peace and accommodates UNICEF Square,

Nanji Pond, Peace Garden, a picnic area and the Design Seoul Gallery, which traces

the developmental history of Nanjido island.

Haneul Park, located on one of the two peaks on the island, is known for its wind

power generation facilities. The 30m-high power generator produces 100kw ofelectricity from five huge vanes. The electricity is used to power the park facilities.

The gas being emitted from the buried garbage is also recycled there and then

supplied to the World Cup Stadium and to the nearby residential area.

Offering the most beautiful sunsets in Seoul, Noeul Park is a space for culture and

arts. The huge lawns in the park include sculptures and an observation deck and are

open to the public for resting and sports activities. Home to various wild animals,

such as elk, raccoons and wildcats, Noeul has become an ecological treasure.

Nanjicheon Park was formed around Nanjicheon, a branch of the Hangang (River).

The brook was heavily polluted by waste and remained abandoned for many years.

The deserted river area was converted to a park with fields of reeds. A variety of

plants now grow in the park. Various public facilities for the physically disabled,

the elderly and children, such as a playground for children, multi-purpose sporting

grounds, an artificial turf-covered soccer field and a lawn plaza, can be found in the

Nanjicheon area.

Nanji Hangang Park is the second largest of the 13 parks along the Hangang. The park

was formed so as to preserve the natural beauty of the riverside area.

Nanjido of yesterday World Cup Park Exhibition Center Pyeonghwa (Peace) Park


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2 Mapo Resources Recovery Facility

Location : 481-6 Sangam-dong, Mapo-gu

(located between Haneul Park and Noeul Park)

Tour focus: A tour of the eco-friendly facility, an exhibition on resources recycling

and a briefing on the city's eco policies.

Overview

Mapo Resources Recovery Facility located between Haneul and Noeul Park is an

advanced system serving dual purposes of reducing urban garbage and producing

alternative energy. The existing landfills in and around Seoul are expected to exceed

their capacity by 2002. Mapo Resources Recovery Facility incinerates garbage

before reclamation to reduce its volume and therefore, can extend the life of thelandfills. The facility also produces clean energy. The heat produced in the course of

incineration (850-950C) is cooled down to 200 and provided for use as energy for

heating in nearby apartment buildings.


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1 Cheonggyecheon Museum

Location : 530 Cheonggyecheon-ro (Cheonggye 9-ga) Majang-dong, Seongdong-

gu, located at the end of Cheonggyecheon stream.

Size : A four-story glass building with two basement floors with the floor space 5,712

sq.m, opened on Sept. 26, 2005.

Tour focus : An exhibition that can compare the stream before and after

restoration and a briefing on the recent developments in the area and the

management of water in the ecological stream.

6Course

Downtown Tour

Course

Cheonggyecheon Museum Cheonggye Plaza

Gwanghwamun Square Seoul Plaza


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Overview

Cheonggyecheon

Cheonggyecheon is a creek flowing west to east through downtown Seoul. But in the

course of fast development of the city in the late 1950s, it was covered with concrete

for construction of roads and an elevated road. The roads played an importantrole in city transportation at the time. But safety problems with the roads were

continuously raised, while paradigms of urban development changed in a way in favor

of restoration of urban streams.

The two-year restoration work that started in 2003, however, returned the stream to

its former glory, but in a new, modern vision. The promenades and the bottom of

the stream were covered not with concrete but with stone and clay. Its sides were

adorned with marshes, natural embankments and the habitats of birds and fish. Nowthe stream is an ecological sanctuary where migrant birds and fish visit and reside.

Cheonggyecheon has become a new landmark in Seoul and receives an average of

100,000 visitors every day.

The Seoul Metropolitan Government in 2010 was honored with the Scroll of Honor

Special Citation by U.N. HABITAT (United Nations Human Settlement Program) in

connection with its Cheonggyecheon recovery project for a cleaner and greener

urban environment.

Cheonggyecheon Museum

Cheonggyecheon Museum is a place where the past, present and future of

Cheonggyecheon can be observed. It is composed of exhibition halls, a seminar room

and a small stage for performing arts. The exhibition hall features photos and other

documents showing the past Cheonggyecheon, the process of restoration and recent

developments. An outdoor caf and a souvenir shop that sells products related to

Cheonggyecheon are located on the first floor. Cheonggyecheon Museum is open all

year round and admission is free of charge.


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2 Cheonggye Plaza and Gwanghwamun Square

Cheonggye Plaza

Location : Located where Cheonggyecheon begins near the Donga Ilbo office

building

Overview

Cheonggye plaza is a space in front of a local daily Donga Ilbo, which leads to

Cheonggyecheon. It is dominated by Spring, a 20m-high blue-and-red sculpture in

the shape of a marsh snail. It is the joint work by American sculptors Claes Oldenburg

and Coosje van Bruggen.

It also has the Candlelight Fountain with a double-layered waterfall that cascades 4m-long water sprouts below. The fountain is lighted in three colors. Both sides of the

waterfall are decorated with stones symbolizing eight provinces of South Korea. There

is also a model that has reduced the entire area of Cheonggyecheon in one-100ths

scale. Cheonggyecheon Culture Festival is held here every weekend from April to

November.

Gwanghwamun Square

Size : Opened in August, 2009 / 550m in length, 34m in width / 18,840sq.m

Overview

Gwanghwamun (Gate) in Korea corresponds to the Arc de Triomphe in France. It

was the main gate of Gyeongbokgung, the royal palace of Joseon built in 1395,

the fourth year of founder King Taejos reign. Located in the southern side of the

palace, Gwanghwamun literally means the great virtue of the king illuminates the

whole nation. The old headquarters of the Japanese Colonial Government used

to be situated behind the gate before it was demolished in 1996. Restoration of

Gwanghwamun was completed on Aug. 15, 2010.


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Gwanghwamun Square, in front of Gwanghwamun, was opened to the public in

August, 2009. At the center of the square is a statue of King Sejong, who invented

the Korean alphabet Hangeul. Some of his other inventions, such as a rain gauge

and a sundial, are also displayed around the sculpture. Beneath the statue is an

underground exhibition hall dedicated to King Sejong, where viewers can learn about

the history of Hangeul and Korea.

In front of King Sejongs sculpture is a statue of Admiral Yi Sun-sin, the national hero

who fought against Japanese invaders in the 16th century. A fountain and other water

facilities have been built around the statue. Along the stream, Waterways of History,

which flows to the Cheonggyecheon, is a display detailing the major historical events

related to Seoul.

A big lawn has been formed in front Gwanghwamun to serve citizens for their

refreshment and rests. As the restoration of the Gwanghwamun Gate was completed

on Aug. 15 this year, visitors may enjoy an open view from Gwanghwamun to

Bugaksan there.


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3 Seoul Plaza (G-20 Communications Exhibition)

Location : In front of Seoul City Hall

Overview

The Seoul Metropolitan Government and the Korea Communications Commission will

jointly organize the G-20 Communications Exhibition at Seoul Plaza in front of City

Hall from Nov. 5 to 13, 2010.

The event is aimed at giving foreign delegates and journalists, who will be visiting

Seoul on the occasion of the G-20 Summit 2010, as well as Seoul citizens, the chance

to experience the advanced broadcasting and communications technologies of Korea.

Many governmental agencies and businesses working in the field of broadcastingand communications will participate in the event. They include the Korea Internet &

Security Agency (KISA), the Korea Radio Promotion Agency (KORPA), the National

Information Society Agency (NIA), the Korea Radio Promotion Association (RAPA) and

DTV Korea.

During the event period, Seoul Plaza will offer a variety of attractions that utilize

advanced communications technology. The G-20 Summit Zone will feature, on mobile

IPTVs, the major broadcasting services of the G-20 member countries. A smart

classroom, smart IT products featuring eco-friendly technologies, a 3D entertainmentzone, smart cars, a smart bus stop, a future living room and a 3D video room will be

also shown.

The highlight of the exhibitions will be 15

Future Experience Zones where visitors

can experience state-of-the-art digital

media technology that will soon become

a part of daily life. The technologies

that will be introduced include thebroadcasting and communications

services for the future, high-resolution

3DTV broadcasting and Giga Internet.


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1 Seonjeongneung

Location : 47-5 Seolleungro-dong, Gangnam-gu (in the neighborhood of 131

Samseong-dong)

Size : 198,813 sq.m/ Historical site No. 199 (designated on May 26, 1970)

Tour focus : Travel around the well-preserved historical site in the middle of the

bustling city.

7Course

Seonjeongneung /Kukkiwon /U-street of Gangnam-daero

Course

Seonjeongneung Kukkiwon

U-street in Gangnam-daero


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Overview

Seonjeongneung comprises of two royal tombs-Seonneung and Jeongneung. This

place offers tranquil and pleasant promenades for couples and office workers.

Seonjeongneung houses the burial mounds of King Seongjong (1469-1494), his wife

Queen Jeonghyeon, and King Jungjong (1506-1544) of the Joseon Dynasty (1392-1910).

Upon entering, there is a red gate with a taegeuk (yin-yang) symbol. The paths

leading to the sacrificial building are divided into two. The elevated path is for the

dead king and the lower one is for living people. In the past, memorial rites were

performed in the sacrificial building. Small sculptures on the eaves were carved in the

shape of animals such as monkeys and were believed to exorcise evil spirits.

Next to the sacrificial building, there is a pavilion and a tombstone which is obviouslythe tomb of the king. Sculptures of sheep and tigers surround the tomb and are

guardians of the dead king. There is also a statue of a military officer bearing a sword.

In front of the tomb is an outstanding sight called the Mangjuseok, which is a pair

of stones designed to guide the dead king to his tomb. Unlike the tombs of the Kings,

the queens tomb is simple. It doesnt have any pavilions or sacrificial buildings, but is

surrounded by only stone sculptures as guardians.

Seonjeongneung has a lush forest, and benches on the promenade provide an ideal

place to relax. There are numerous small hills with clusters of trees that create a

border between the mystery and serenity of the royal tombs and the hustle and bustle

of Seoul.


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2 Kukkiwon

Location : 635 Yeoksam-dong, Gangnam-gu

Tour focus : To learn about taekwondo, the national sport of Korea which gained

wider recognition when it was included in the official Olympic sports at the 2000

Sydney Olympics, and to visit the Kukkiwon memorial hall.

Overview

Since its foundation in 1972, Kukkiwon has been the global mecca of taekwondo

and the leader of the World Taekwondo Federation with 162 member countries.

The organization boasts immense athletic facilities capable of accommodating an

estimated 3,000 enrolled members.

In 1973, Kukkiwon laid the groundwork for making taekwondo an international art

by holding the world's first Taekwondo Championship and establishing the World

Taekwondo Federation.

In 1974, Kukkiwon Taekwondo Demonstration Team was established, whose main

goal was to travel worldwide to introduce and spread the taekwondo spirit and skill.

Kukkiwon continues to actively promote the martial art by dispatching instructors

to foreign countries for on-site training and participating in international seminars

and the World Taekwondo Leaders Forum. It also has implemented the Taekwondo

Friendship Training Program.

Thanks to these efforts, Taekwondo was adopted as an official sport in the Olympics

and has maintained its status as an international sport.


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3 U-street of Gangnam-daero

Location: 808-5 ~ 820-11 Yeoksam-dong, Gangnam-gu (760m in total length)

Summary

- Twenty-two 11m-high Media Poles have been installed along Gangnam-daero.

- The Media Poles display a variety of media art and the touch-screen kiosksprovide citizens with various information, games, traffic data and a map.

- Operation hours: from 6 a.m. to 1 a.m. (19 hours a day)

Tour focus : To observe Gangnam-daero, which turned to a ubiquitous zone under

Seoul Citys Design Seoul Street project and to experience the Media Pole, the

worlds first digital public facility integrating various advanced technologies.

Overview

Gangnam-daero is the street where the Gangnam and Seocho boroughs meet. It is

one of the busiest streets in the capital, drawing mostly young people. Gangnam-

daero was redesigned into a street of advanced media technology as part of citys

project to create Design Seoul Streets, and to this end, twenty two 11m-high Media

Poles have been installed along it.

At night, the Media Poles show films by famous artists and ordinary citizens. The

attached terminals enable people to search for news and information on public

transportation and the shops in the region. Using the cameras in the terminal, anyone

can take a picture or make a UCC film on the spot and transmit it to whomever theydesire, including their own blog. Laptops may be connected to the media pole network.

Incorporating the functions of street lamps, traffic signs and other roadside

installations, the Media Poles have turned Gangnam-daero into a street of public

interactivity and a hotbed of developing digital culture.


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Other information

- G-20 Summit images are shown on the poles.

Period : Oct. 19 ~ Nov. 12, 2010

Location : Twenty-two Media Poles on Gangnam-daero

Contents : Caricatures of national leaders and words of greeting

(in their own languages) of the countries participating in the G-20 Seoul Summit


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1 Bongeunsa (Temple)

Location : 73 Samseong-dong , Gangnam-gu

Tour focus : To get a fascinating glimpse of the Korean Buddhism in the temple

located near the venue of the G-20 Seoul Summit.

8Course

Bongeunsa (Temple)

Course

Bongeunsa Temple Garosu-gil in Sinsa-dong

Fashion Street in Cheongdam-dong


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Overview

Bongeunsa, located to the north of Coex building, was built in 794, the 10th year

of Shilla King Weongseongs reign under the name Gyeonseongsa. In 1498, Queen

Jeonghyeon refurbished the temple at the east of King Seongjongs royal mausoleum,

Seolleung, and renamed the temple as Bongeunsa. The temple was relocated to itscurrent location during King Myeongjongs reign. It is the head temple of the Seon

(Zen) sect of the Korean Buddhism.

3,479 Buddhist scriptures of 13 types, including the works of the renowned Joseon

calligrapher Kim Jeong-hee, are preserved here.


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2 Garosu-gil (Road) in Sinsa-dong

Location : 537-7 ~ 548 Sinsa-dong, Gangnam-gu

Tour focus : To travel around Seouls famous tourist attraction crowded with hip

and trendy cafs, restaurants and shops lined up under as many as 160 ginkgo and

other types of trees.

Overview

The district around Garosu-gil in Sinsa-dong, used to be a quiet residential area with

only a few galleries and shops that sold expensive imported clothing. It was in the

early 1980s when art galleries first began to nestle here one by one, moving from

Insa-dong in downtown Seoul. These galleries helped to transform the road into

a major cultural street. The 700m-long road and back alleys are now dotted withcountless trendy shops, galleries, restaurants and cafs.

The name Garosu-gil means a tree-lined street in Korean. Every fall, when the

gingko trees along the street turn to yellow, various road festivals take place,

including a dance festival, street fashion shows, percussion performances and road

exhibitions.

The stylish galleries and open cafs here are quite different from those in Apgujeong-

dong or Cheongdam-dong, other high-end districts in Seoul. Many of the clothing

stores here sell only unique and upscale designs. Garosu-gil may remind visitors of

alleys commonly found in many European cities, only much quieter, more tranquil.


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3 Fashion Street in Cheongdam-dong

Tour focus : To travel around the upscale and classy street resembling the Avenue

des Champs Elysees in Paris and full of famous local and global designers shops

and high-end restaurants.

Overview

Named for a particularly nice pond that existed here at some time in the distant past,

Cheongdam-dong is now the wealthiest district in all of Seoul. Like Apgujeong-dong,

it is known for its upscale boutiques, designers and clubs - only more so. Cheongdam-

dong also attracts a slightly older crowd than Apgujeong-dong, with local shoppers

and patrons generally in their 30s and 40s.

Rodeo Street, winding roads linking Apgujeong-dong and Cheongdam-dong, is

everything its famous namesake in Los Angeles is, minus the palm trees. This is

really Koreas fashion mecca - design trends begin here and move to Dongdaemun

afterwards. If you are looking for big-name foreign brands like Prada, Gucci, Dolce &

Gabbana, Brooks Brothers, Hugo Boss, Jil Sander, Armani and Louis Vuitton, youve

come to the right spot. In addition to shops, the street also has beauty salons, high-

end restaurants and movie theaters.


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1 Seoul Design Studio (SDS)

Location : 3F DMC Advanced Industry Center Unit C, Sangam-dong, Mapo-gu

Tour focus : To observe the facilities of SDS and learn about the citys effort to

support the next-generation designers.

9Course

Seoul Design Studio

Course

Individual studios of Seoul Design Studio

Exhibition hall Joint workspace


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Overview

Seoul Design Studio, opened in 2008, is an incubator facility dedicated to promoting

the design industry by discovering competent designers and design companies and

providing them with office space and support.

Inside the SDC with the floor space of 3,532sq.m, 45 individual studios of different

sizes are built for designers. These studios are rented to young designers for up to

two years free of charge.

SDS also provides shared workspaces and support facilities and equipments including

archives, mega printers and photo studio equipments.

The studio lends its hands to designers and design companies for holding exhibitionsand marketing their products.


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1 Seoul Art Space-Sindang

Location : 119 Hwanghak-dong, Jung-gu

Size : 123,957sq.m/ 40 stores in the underground shopping center

Tour focus : To tour around Seoul Art Space-Sindang, located in an underground

shopping arcade in Jungang Market and observe various facilities like studios, joint

workshops and the art market. Participation in the centers experience programs

for the public, in such fields as embroidery and handicraft works using traditional

paper hanji, is possible.

10Course

Seoul Art Space

Course

Seoul Art Space, Sindang

Seoul Art Space, Seongbuk


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2 Seoul Art Space-Seongbuk

Location : 28-358 Jongam-dong , Seongbuk-gu

Tour focus : A community center for residents and artists living in Seongbuk-gu

district, the center is a good place to showcase the citys policy to realize cultural

welfare. The center can also provide visitors chances to experience its art therapyprograms.

Overview

Communication and Sharing, Seoul Art Space-Seongbuk, is an open facility for the

residents of Seongbuk-gu, a district in northern Seoul.

Among the seven Seoul Art Spaces in the city, Seongbuk is the most public-friendly.

The buildings first floor is decorated with pieces of art that were created by citizens.

The center offers various educational classes for residents, including music and art

therapy programs.

The center organizes exhibitions, concerts and cooking lessons, while running a

tea house that can be used by people free of charge. Any Seongbuk-gu resident

can participate in these programs, and their schedules are posted in the centers

electronic caf on the Internet.


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1 Seoul Fortress

Location : Seoul Fortress on Namsan in Jung-gu and Yongsan-gu

Tour focus : The damaged part of Seoul Fortress on Namsan was restored in 1977

and 1978. The recovered portion gives a glimpse of how the fortress construction

technique of the Joseon Dynasty had changed over years from King Taejo, King

Sejong through to King Sukjong periods.

Overview

Seoul Fortress was built 600 years ago during the Joseon Dynasty. At the beginning

of the dynasty, the founder King Taejo built a palace and a royal shrine with the

intention of moving the capital from Gaeseong to Seoul. In the fourth year of his

reign, he established an agency for city fortress construction and built an earth and

stone fortress connecting four mountains surrounding Seoul (Namsan, Inwangsan,

Bugaksan and Naksan) for the defense of the capital that was called Hanyang at that

time.

11Course

Seoul Fortress and Namsan(Mt.)

Course

National Theater of Korea N Seoul Tower

Namsan Bongsudae Baekbeom Square


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Seoul Fortress is 18,627m in total length with four large gates and four small gates.

The four big gates were Heunginjimun (in the east), Donuimun (in the west),

Sungryemun (in the south), and Sukjeongmun (in the north). The four small gates

referred to Honghwamun (in the northeast), Gwanghuimun (in the southeast),

Changuimun (in the northwest) and Sodeokmun or Seosomun (in the northwest).

The fortress was greatly refurbished in 1422, the fourth year of King Sejong. All of

the earthen part was replaced by stone and the offense and defense facilities were

reinforced.

In 1704, the 30th year of King Sukjongs rein, the fortress wall was stacked up

with polished square stones to make the wall perpendicular, which indicates an

improvement in fortress construction technique. Seoul Fortress underwent a number

of maintenance works, each work being discernable from the way the stones were

laid and how they are shaped.

Much of the fortress was destroyed for the excuse of urban planning during Japanese

colonial rule period and further damaged in the course of turbulent history of modern

Korea such as the Korean War.

2 Baekbeom Square Tour focus : Visit to Baekbeom Square where recovery of Seoul Fortress has been

completed. A briefing on the structure and history of the fortress will be given.

Overview

It is located halfway up the mountain while heading up for Namsan Park. Previously

the statue of former President Syng-man Rhee was there, but it was demolished and

replaced with Baekbeom Square in 1968, which is devoted to the late independencefighter Kim Gu. Baekbeom is Kims penname. Inside the park, there is a barefoot walk

where people can enjoy acupressure walking on it.


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1 Transportation Information Center

Tour focus : Traffic conditions monitoring, bus information system (BIS), unmanned

enforcement system (for no-standing and no-parking areas and bus-only lanes),

traffic information service media and know-how.

Overview

The traffic monitoring room has intelligent transport system (ITS) equipments

including TOPIS (transport operation and information service), bus management

service (BMS) and CCTV servers.

TOPIS is an integrated transportation management system based on integrated

monitoring, real-time traffic information and on-line traffic analysis programs.

Incorporated in the system are the public transportation fare system and the

entire traffic information and management systems in Seoul. They include the bus

management system (BMS), transportation card system, unmanned regulation system,

urban highway management system, Namsan area transportation management system

and the systems of transportation-related agencies such as Seoul Metropolitan Police

Agency and Korea Expressway Corporation.

12Course

High-Tech Transport System(TOPIS, BMS)


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Functions

Planning, building and management of Seouls integrated transport information

management system

Collection of traffic data and establishment of a database

Operation and maintenance of the bus management system

Establishment and management of the bus information system (BIS) Building and operation of the unmanned enforcement system

Traffic information service

Business related to the intelligent transport systems of other organizations


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Tour Overview

- Operation Dates : November 9 ~ 12, 2010

- Targets : G20 Seoul Summit participants and press

- Departure Time : 8am, 1pm, 7pm(3 times a day)* We will let you know the time and place for pick-up when you enroll.

Pick-up will begin at least an hour before each course.

- Tour Routes : 11 routes, including three in the morning, three in the afternoon and

five at night

- Pick-up and drop-off services will be provided

How to apply

Information Desk : At Coex and major hotels E-mail : [email protected]

Telephone : Ms. Mi-jeong Park, 010-4106-0837

G20 Specialized Tour- Seoul Shuttle Bus Tour

Explore Seoul!

Indulge in the Charm of Seoul


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RouteNo.

Itinerary Description

1Gyeongbokgung - National Folk Museum of Korea

- Myeong-dong

Experience Seouls culture of the

past and present

2

Cheongwadae Sarangchae - Gwanghwamun Square

(Passing by) - Seoul Square (G20 Communications

Exhibition)

Experience the modern culture

and IT of Seoul

3 Seoul Fortress Wall - Bukchon Hanok VillageExperience Seoul culture during

the Joseon period

Shuttle Tour Routes

*Morning Tours * (8am)

RouteNo.

Itinerary Description

1 Jongmyo Shrine - Insa-dongVisit a UNESCO World Heritage site

and historical streets in Insa-dong

2Deoksugung Royal Guard-Changing Ceremony -Hands-on Experience of Korean Culture (rice paper

craft, wearing hanbok, etc.) - Cheonggyecheon

Experience traditional Korean

lifestyle in downtown Seoul

3 Seolleung - Bongeunsa temple - Cheongdam-dong

Experience traditional Korean culture

in harmony with cutting-edge IT and

fashion

*Afternoon Tours * (1pm)

Route

No. Itinerary Description

1Night view of Deoksugung - Cheonggyecheon

(Seoul International Lantern Festival)

Night view of the royal palace and

relaxation in downtown Seoul

2 Night views of Gyeongbokgung - N Seoul TowerNight views of the royal palace and

N Seoul Tower

3 Hangang (River) CruiseHangang cruise to enjoy night

views of Seoul

4

Performance 'Beauty of Korea' at the National Center

for Korean Traditional Performing Arts - Musical

Fountain in the Seoul Arts Center

Traditional performing arts

5Cheonggyecheon (Seoul International Lantern

Festival) - Dongdaemun Market

Seoul International Lantern Festival

and night shopping destination

*Night Tours * (7pm)


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Cheongwadae Sarangchae - Gwanghwamun Square - Seoul Square(G20 Communications Exhibition) Overview : Experience the modern culture and IT of SeoulThis tour offers participants an opportunity to learn about modern Korean cultureand its modern history.

Tour Schedule : 08:00~12:30

Destination Photo Description

Cheongwadae

Sarangchae

(9:30~10:20)

Cheongwadae Sarangchae is the Korean Presidential ExhibitionHall that showcases Koreas political history. The wordsarangchae refers to the room where visitors are received ina traditional Korean house. Cheongwadae Sarangchae givesvisitors a glimpse of Koreas modern political history.

Gwanghwamun

Square

(10:30~10:50)

Referred to as Yukjogeori during the Joseon period, Sejong-ro was a busy street where Gwanghwamun, the main gateof Gyeongbokgung, stood. The street has been turned intoGwanghwamun Square that contains a statue of King Sejong theGreat, who created the Korean alphabet, Hangeul, a water fountainand a statue of Admiral Yi Sun-sin. It is a place where visitorscan explore Korean history and enjoy a moment of relaxation indowntown Seoul.

Seoul Square

(G20

Communications

Exhibition)

(11:00~11:30)

The fascinating everyday services available in Seoul, a city built oncutting-edge broadcast and telecommunications, will be on displayat this interactive exhibition. Participants will be able to experiencefirsthand how new broadcast and telecommunications technologyis used in the daily lives of Seoul citizens in their offices, schools,streets, and homes. This exciting exhibition aims to highlight themerits of Seoul's rapidly developing digital industries, and show theworld why Seoul is considered today's global leader in informationtechnology.


Gyeongbokgung

(9:30~10:10)

Built in 1395, Gyeongbokgung was the heart of royal powerfor much of the Joseon period. Seated in a spot that was

believed to be propitious and bring good luck, Gyeongbokgungis a major tourist attraction and features traditional Koreanbuildings and highlights Koreas royal culture.

National Folk

Museum of Korea

(10:10~10:50)

The National Folk Museum of Korea in Gyeongbokgungdisplays a wide collection of folk crafts that showcasetraditional Korean life and culture. Visitors can learn aboutKoreas traditional culture and enjoy traditional performances.The historical streets recreated in the museum will give visitorsthe impression that they are traveling back to the old days.

Myeong-dong

(11:00~12:00)

Shopping in Myeong-dong is often likened to going to anAmerican football game, meaning that you can see manytourists and enjoy various sites and things to taste. Myeong-dong is one of the most popular shopping districts in Seoul

among locals and international visitors alike.

Morning Tour Gyeongbokgung - National Folk Museum of Korea - Myeong-dong

Overview : Seouls culture of the past and presentParticipants will visit Gyeongbokgung, the main royal palace of the Joseon period; the NationalFolk Museum of Korea, where visitors can experience traditional Korean lifestyle; and Myeong-dong, a shopping mecca in Seoul to experience the past and present cultural faces of Seoul.



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Seoul Fortress

Wall

(09:30~10:00)

The Joseon Dynasty built a fortress wall in the mountains todefend the capital city against enemy attack. Visitors will takea stroll along the well-built fortress wall and marvel at the factthat it once enclosed an entire city.

Bukchon Hanok

Village

(10:30~11:30)

The Joseon Dynasty built a fortress wall in the mountains todefend the capital city against enemy attack. Visitors will take

a stroll along the well-built fortress wall and marvel at the factthat it once enclosed an entire city.

Seoul Fortress Wall - Bukchon Hanok VillageOverview : Experience Seoul culture during the Joseon period

This tour program is designed to allow participants to indulge in the peaceful atmosphere of

hanok(traditional Korean house) village that has remained intact since the Joseon period and

take a stroll along the Seoul Fortress Wall that was built to protect the village.


Afternoon Tour

Jongmyo Shrine - Insa-dongOverview : Visit a UNESCO World Heritage site and historical streets in Insa-dong

This program includes a visit to the Jongmyo Shrine registered as an UNESCO World Heritage,and the historical streets lined with handicraft shops and antique art stores in Insa-dong.



Jongmyo Shrine

(14:00~15:00)

Jongmyo Shrine was the primary place of worship for the kingsof the Joseon Dynasty. It was built by the first king of thedynasty(1335-1408). The shrine, rituals and customs traditionallyperformed there have been so well maintained that Jongmyohas been designated as a World Cultural Heritage by UNESCO.

Insa-dong

(15:10~16:30)

Insa-dong is a living museum where tradition has melded withmodernity. As a representative cultural space in Seoul, Insa-dong is crowded with many traditional tea houses, restaurants,bars, antique art stores, galleries and craft shops. One day inInsa-dong is too short to taste all the snacks and enjoy thevarious performances and parades.


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Deoksugung Royal Guard (Changing Ceremony) - Hands-on Experienceof Korean Culture - CheonggyecheonOverview : Experience traditional Korean lifestyle in downtown Seoul

Participants will visit the Cheonggyecheon, the restored stream in downtown Seoul,

and Deoksugung, where the Royal Guard-Changing Ceremony is held.



Deoksugung

Royal

Guard-Changing

Ceremony

(14:00~14:30)

The Royal Guard-Changing Ceremony revives the traditionalceremony of the opening and closing of the royal gate andthe changing shifts of the gatekeepers in charge of the guardduties and patrols. The Deoksugung guard-changing ceremonyallows visitors to get a glimpse of the traditional Korean militaryuniform and the dignified look of the royal guards.

Hands-on-

Experience ofKorean Culture

(14:45~15:45)

Hanbok is traditional Korean clothing and is defined by its soft

colors and elegant lines. Its eco-friendly materials has drawnmuch global attention and affection. Participants can try onhanbok for a photo shoot and make souvenirs by themselves.

Cheonggye-

cheon

(16:00~16:30)

The Cheonggyecheon is a popular place visited by citizensand visitors alike. A walk along the Cheonggyecheon,which was restored as part of Seoul Citys green policy. TheCheonggyecheon is a place where various festivals and eventsare often held.


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Night Tour

Night View of Deoksugung - Cheonggyecheon(Seoul International Lantern Festival)Overview : Night view of the royal palace and the restored downtown stream

Participants will enjoy a breathtaking view of Deoksugung, the royal palace where foreign

envoys were received during the Joseon Dynasty, and the dazzling Seoul International LanternFestival while strolling along the Cheonggyecheon.


Seolleung - Bongeunsa Temple - Cheongdam-dongOverview : Experience traditional Korean culture in harmony with cutting-edge IT and luxury

fashion shopping culture.

This tour route takes participants to Seolleung, a UNESCO World Heritage located in Gangnam

(south of the Hangang River), a business hub in Seoul; the Samsung Delight Hall operated

by the Samsung Group, which leads the global IT industry; and Cheongdam-dong, a specialized

fashion district.Tour Schedule : 13:30~18:30


Seolleung

(14:30~15:10)

Seolleung is the burial ground of King Seonjong, the 9thking of the Joseon Dynasty, and his first wife, Queen Han.Designated as a UNESCO World Heritage on June 27, 2009,Seolleung is an invaluable cultural asset that gives a glimpseat a royal funeral and the associated Confucian rituals and thegeomantic principle that has played a decisive role in shapingthe Korean view of the world.

BongeunsaTemple

(15:25~16:10)

Bongeunsa Temple is a center of tranquility in southern Seoul.

The temple with various historic buildings and relics was firstbuilt in 794, but was destroyed and rebuilt a number of times.Bongeunsa also offers temple stay and other educationalprograms for foreigners.

Cheongdam-

dong

(16:30~17:30)

Cheongdam-dong is packed with luxury-brand boutiques. AsKoreas only specialized fashion district, Cheongdam-dongfashion street is a must-visit place for the fashion-forwardHallyu tourists from Japan. The alleys in Cheongdam-dongare lined with famous restaurants, art galleries and trendyselect shops, which make Cheongdam-dong an ideal site forshopping and cultural experiences.


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Gyeongbokgung

(20:00~20:40)

Built in 1395, Gyeongbokgung was the heart of royal powerfor much of the Joseon period. Seated in a spot that wasbelieved to be propitious and bring good luck, Gyeongbokgungis a major tourist attraction and features traditional Koreanbuildings and highlights Koreas royal culture. Unlike otherroyal palaces, Gyeongbokgung is rectangular and has a gate inevery direction.

N Seoul Tower(21:00~22:00)

Standing on Namsan (Mountain), the N Seoul Tower is thebest place to enjoy a stunning night view of downtown Seoul.

Visitors to the N Seoul Tower can also visit nearby touristattractions, such as the Palgakjeong Pavilion, ride the NamsanCable Car, and enjoy a leisurely stroll along the foothill trailsof the mountain.

Gyeongbokgung - N Seoul TowerOverview : Night views of the royal palace and N Seoul Tower

The program includes a visit to Gyeongbokgung and N Seoul Tower to enjoy breathtaking

night views of the royal palace and downtown Seoul.


Hangang (River) CruiseOverview : Hangang cruise to enjoy night views of Seoul

Enjoy breathtaking night views of Seoul while cruising along the Hangang.



Hangang Cruise

(19:30~21:00)

A cruise on the Hangang is perhaps the most special way toappreciate breathtaking night views of the river area. Especially,the beautiful lights on the bridges across the Hangang and theBanpo Moonlight Rainbow Fountain, the worlds longest bridgefountain, look spectacular at night.


Night View of

Deoksugung

(20:00~20:40)

Deoksugung is a unique royal palace that showcases variousarchitectural styles. Junghwajeon is the main hall where theking used to receive foreign envoys. Visitors to Deoksugungwill see the royal throne and a folding screen decorated withthe sun, the moon, and a mountain with five peaks.

Cheonggye-cheon

(Seoul International

Lantern Festival)

(20:50~22:00)

The 2nd Seoul International Lantern Festival is to be held inCheonggye Plaza and the Cheonggyecheon area. As one ofthe major festivals in Seoul, the Seoul International LanternFestival displays a variety of traditional Korean lanterns as wellas many exotic lanterns from all over the world.


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Performance 'Beauty of Korea' at the National Center forKorean Traditional Performing Arts - Musical Fountain in the

Seoul Arts CenterOverview : Appreciation of tradtional performing arts

Participants will have an opportunity to appreciate a traditional Korean royal music and

dance performance, visit the Seoul Arts Center and marvel at the Musical Fountain.



Beauty of Korea

with

UNESCO

Masterpieces

(19:30~21:00)

with five pieces of Korean traditionalperforming arts which were proclaimed masterpiecesby UNESCO. This performance will show the variety andartistic value of Korean traditional performing arts and bea chance to experience the essence of culture shared byhumanity.

Seoul Arts Center

(21:30~22:00)

The Seoul Arts Center is Koreas leading art complex and

consists of the Opera House, the Music Hall, the Hangaram ArtMuseum and the Calligraphy Art Museum, in addition to an artarchive and a theater.The courtyard looks like a large park and contains the MusicalFountain that creates a romantic atmosphere at night.

Cheonggyecheon (Seoul International Lantern Festival) -Dongdaemun MarketOverview : Seoul International Lantern Festival and a late night shopping culture in Seoul

This program includes a visit to the Seoul International Lantern Festival and a late-night

shopping district in Dongdaemun Market, a fashion mecca that never sleeps.



Cheonggyecheon

(Seoul International

Lantern Festival)

(20:00~20:45)

The 2nd Seoul International Lantern Festival is to be held inCheonggye Plaza and the Cheonggyecheon area. As one ofmajor festivals held in Seoul, the Seoul International LanternFestival displays a variety of traditional Korean lanterns as wellas many exotic lanterns from all over the world.

Dongdaemun

Market

(21:00~22:00)

A fashion mecca that never sleeps, Dongdaemun Market isfamous for the variety of fashion items, such as clothing,shoes, bags and accessories, it offers at reasonable prices.

Visitors can taste a variety of snacks here as a break from theirhectic shopping.


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Duty Free Shopping during the G20 Seoul summit

Dates : November 9 ~ 12, 2010 (four days)

Opening Hours : 10:00~22:00

Duty Free Shops

- Donghwa Duty Free

- Shilla Duty Free

- WalkerHill Duty Free

- Lotte Duty Free. Main Branch in Sogong-dong. Lotte World Branch in Jamsil. Coex Branch in Samseong-dong

* Present G20 staff ID card with your purchases

Shopping


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Donghwa Duty Free

Opened in 1973, the first downtown duty free shop Donghwa Duty Free features high-

end goods provided by some 250 luxury brands, including Hermes, Louis Vuittons and

Gucci and a variety of other imported goods. Compared to the other duty free shops in

Seoul, Donghwa Duty Free is an ideal place to enjoy both shopping and sightseeing as it

is conveniently located close to many tourist spots, including Gyeongbokgung (Palace),

Deoksugung (Palace), Cheonggyecheon, and the Seoul Metropolitan Museum of Art,which are all readily accessible via public transportation.

Address : First Basement, Gwanghwamun Bldg.,

Sejong-ro, Jongno-gu, Seoul

Contact : +82-2-399-3456

Homepage : www.dutyfree24.com

Directions

2-min. walk from Exit 6 of Gwanghwamun Station on

Subway Line 5

5-min. walk from Exit 3 of City Hall Station on

Subway Line 1


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Shilla Duty Free

Since the opening of its first store in Jangchung-dong in July 1986, Shilla Duty Free

now has four stores in Seoul, including an online duty-free shop. The Jangchung Store

boasts hotel-like, peerless services and facilities, including a European outdoor caf

on the fourth floor that offers an open view of Bukhansan and Namsan mountains

and downtown Seoul. Asiana Club members can earn 1 mile per dollar spent and JAL

members can earn 1 mile per 1,000 won spent at Shilla Duty Free. VIP members of majorairlines will be issued a gold card for more special benefits.

Address : 202 Jangchung-dong 2-ga, Jung-gu, Seoul

Contact : 82-2-2230-3662

Homepage : www.shilladfs.com

Directions

Exit 5 of Dongguk University Station on Subway Line 3

Shuttle bus from the Hotel Shilla Seoul or a 7-minute

walk from Hotel Shilla Seoul


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WalkerHill Duty Free

Located in the Sheraton Grande WalkerHill and W Hotel, WalkerHill Duty Free

underwent extensive renovation and reopened in 2000, with its present name. The

3760-wide store consists of two stories and boasts the reputation of being the duty

free shop that offers the best view of the Hangang (River) and walking trails. WalkerHill

Duty Free is particularly famous for its wide collection of premium timepieces and

jewelry, featuring a total of 49 luxury brands, including boutiques of the worlds topfive luxury brands, such as Breguet, Blancpain, Rolex and Omega.

Address : WalkerHill Hotel, San-21 Gwangjang-dong,

Gwangjin-gu, Seoul

Contact : +82-2-450-6350

Homepage : www.skdutyfree.com

Directions

Gwangnaru Station on Subway Line 5,

Gangbyeon Station on Subway Line 2 + shuttle bus

(every 10 minutes)


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Lotte Duty Free

Contact : +82-1688-3000

Homepage : www.lottedfs.com

Main Store

Located on the 9th and the 10th floors of Lotte Department Store in Sogong-dong,

Lotte Duty Free features a variety of goods, including cosmetics, fragrance, clothing and

accessories, as well as electronic goods and liquors. The Sogong-dong store is the largestof the three Lotte Duty Free shops in Seoul and is equipped with the worlds top five luxury

brands, including Louis Vuitton, Chanel, Hermes, Gucci and Prada. It is conveniently

located in Myeong-dong, close to many tourist attractions that are popular among

international visitors, such as Itaewon and Jongno.

Address : 9/10 Floors, Lotte Department Store

Main Branch, 1 Sogong-dong Jung-gu,

Seoul

Contact : +82-2-759-6550~6

Directions :

Exits 7 and 8 of Euljiro Station on Subway Line 2


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Lotte World Branch

Lotte Duty Free Lotte World branch is a large tourist complex consisting of Lotte World

Adventure, Lotte Folk Museum, Magic Island surrounding Lake Seokchon, Lotte Hotel

and Lotte Department Store. It is the ideal place for both shopping and leisure. Located

right next to Lotte World Hotel, Lotte World Duty Free Shop features the worlds top five

premium brands and many others.

Address : 10th Floor, Lotte Department Store

Jamsil Branch, 40-1 Jamsil-dong,

Songpa-gu, Seoul

Contact : +82-2-411-7550~5

Directions

Exit 3 of Jamsil Station on Subway Line 2

Coex Branch

Covering an area of 4297 in the Coex InterContinental Hotel, Lotte Duty Free is the

ideal place to purchase premium brand goods at reasonable prices in a pleasant and

comfortable environment. The newly opened Lotte Duty Free Coex branch boasts the

best after-sales services amongst others.

Address : B1-B2 Floors,

Coex InterContinental Hotel,

159 Samseong-dong, Gangnam-gu, Seoul

Contact : +82-2-3484-9600

Directions

Near Coex Mall Aquarium,

Exits 5 and 6 of Samseong Station on Subway Line 2


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Performances

Event Date Location Description Contact

Royal CourtBanquet Music

of PeaceTaepyeong

Seogok

19:30,Nov.

11~12,2010

TheNational

Center forKorean

TraditionalPerforming

Arts

An 80-minute rendition of the royalbanquet performance that was held

in celebration of the 60th birthday ofCrown Princess Hyegyeonggung Hong.It given by her son, King Jeongjo, in1795 in Suwon, Hwaseong Bongsudang- Traditional court music and danceperformance

+82-2-580-3333

Korea Fantasy

20:00,Nov.

11~12,2010

TheNational

Theater ofKorea, Main

Hall Hae

Performance by the National DanceGroup of Koreas famous overseasrepertory Korea Fantasy

+82-2-2280-4114

Dongdong 2030Nov.9~14,2010

TheNationalTheater

of Korea,Small Hall

Dal

- Featured Performers :National Dance Group of Korea andother members

- Director : Bae Jeong-hye

+82-2-2280-4114

Gogogo Traditional

Music ConcertKorea Folk Songs,

Wedding Day(a play)

Nov.11~12,2010

National

Theaterof Korea,KB HaneulYouthCenter

- Featured Performers : Members

of the National Theater of KoreaPerformance Group Mir (Yeo Seung-ho, Park Joo-yeon, Chung Sung-woo,Yoon Mi-yeon and others)- Director : Hong Seok-hwan

+82-2-2280-4114

Urban Ballet

16:00,Nov.

11~12,2010

Seoul ArtsCenterTowol

Theater

- Host : Seoul Performing Art Festival

+82-2-580-1300

Elgar andBritten-England

11:00,Nov.11,2010

Seoul ArtsCenterConcert

Hall

- Host : Seoul Arts Center- Featuring : Conductor - Kim Bong

/ Prime Philharmonic Orchestra Soloist - Park No-eul,Cello - Hong Soo-yeonClarinet - Song Young-hoon, Host

+82-2-580-1300

Free Performances andExhibitions


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RoyalConcertgebouw

OrchestraAmsterdamwith MarissJansons

20:00,Nov. 12~13,

2010

SeoulArts CenterConcert Hall

- Host : Seoul Arts Center- FeaturingPrincipal Conductor

- Mariss Jansons

Violinist - Gil Shaham

+82-2-580-1300

World OperaSingers Festival

2010.Nov. 10~16,

2010

SeoulArts Center

OperaHouse

- Host : Korea Opera Company,SBS

- FeaturingConductor

: Koo Ja-beom,Park Hyun-jae,Park Eun-joo,Choi Seung-hyeon,Han Myeong-won

and others

+82-2-580-1300

The Old Manand the Sea,5 MinuteProposal

Nov. 10~14,2010

Weekdays20:00 /

Saturday andSunday 15:00,

19:00

Arko ArtsTheaterSmall

Theater

- Cast : Ahn Seok-hwan,Kim Seon-gyrong,Lee Myeong-ho,Jeon Jin-gi and others

- Director : Kim Jin-man,Song Hyeon-ok

+82-2-3668-0007

CASHNov. 5~14,

2010

Arko Arts

TheaterHall 3

- Director : Jeong Gi-hwan

+82-2

-3668-0007

Ballet Blanc 30thAnniversaryPerformance

Nov.12~13, 2010

12th (Fri.) 20:00/ 13th (Sat.)

17:00

Arko ArtsTheater,Main Hall

- Director : Huh Yong-soon,Kim Na-yeong

+82-2-3668-0007

Stories of theFirst Night

Nov.10~11,20:00

HangukPerforming

Arts CenterArko ArtsTheater,Main Hall

- Host : Aha Dance Theater- Director : Cho Seong-hee

+82-2-3668-0007


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Exhibitions


Golden Splendors: The RoyalTomb of SillaHwangnam-daechong

Sep. 7~ Nov. 21,

2010

National Museumof Korea,Planning

Department

Exhibition illustrating the scientificprogress shown in the excavated artifactsof Hwangnam-daechong (1,200 artifacts,including a royal crown, etc.)

+82-2

-2077

-9000

Goryeo BuddhistPaintings(tentative)

Sep. 7~ Nov. 21,

2010

National Museumof Korea, Planning

Department

Exhibition of masterful Goryeo Buddhistpaintings from collections in Japan, US, andEurope and 80 comparative pieces

+82-2

-2077

-9000

Special G20Exhibition of 20

Treasures,plus a guided

tour

Nov. 11~12,2010

(tentative)

National Museumof Korea,

Path to Historyand Permanent

Exhibition Halls

- Kingdom of Golden Splendor(Special Exhibition of Hwangnamdaechong)

- Recreates the atmosphere of the royal court(combines masterpiece artifacts withinformation technology)

- Goguryeos Spirit(uses the painting 4 Guardian Deities)

- Koreas traditional living room Sarangbang(recreates the ambience of the study roomsfound in traditional Korean houses, hanok,from Hahoe, Yangdong, Nok-u-dang)

+82-2

-2077

-9000

G20 SpecialMedia Collection

Exhibition

Nov. 2010 toEarly 2011

National Museumof ContemporaryArt (GwacheonMain Building)

Gallery 2

Special exhibition of 20 pieces in theemerging modern art field of new media

+82-2

-2188

-6000

G20 Korea-China-Japan PopArt Exhibition

(tentative)

Nov. 8, 2010~ Feb. 20,

2011

National Museumof ContemporaryArt - Galleries 1and 2, Central Hall

200 pieces by 45 artist from Korea, China, andJapan

+82-2-2188

-6000

A Variety ofKorean Pan-

Fried Delicacies(jeon)

Nov. 9~10,2010

HyundaiDepartment Store

Main Branch

Exhibition Hall

Introduction of traditional Korean cuisineand culture to G20-related foreign staff andparticipants through Korean pan-fried dishes(jeon).- Exhibition : 10 kinds of jeon, the history ofjeon,

Jeon tasting(four kinds of jeon per person, everyday)

- 11 seafood jeon, 5 seaweed jeon, 7 pan-friedrice cakes, 4 flower jeon, 45 vegetable jeon,10 meat jeon, 10 fish jeon,

+82-2

-3447

-0426


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4.

Gyeongbokgung and Deoksugung

Openingdates&hours

18:00~22:00, Nov. 9 ~ 12, 2010 (four days)

Areasopentothepublic

Gyeongbokgung

- Gwanghwamun, Geunjeongjeon, Gyeonghoeru etc.

Deoksugung

- All areas

Royal Palace Event Date Description

Gyeongbokgung

Royal Guard-

ChangingCeremony

Nov. 9 (Tue.) ~ 12 (Fri.)

(10:00-15:00)

Representation of the royal

guard-changing ceremony

Deoksugung

Royal Guard-

Changing

Ceremony

Nov. 9 (Tue.) ~ 12 (Fri.)

(11:00/14:00/15:30)

Representation of the royalguard-changing ceremony

Seoul Pungryu

that Reaches Out

to the World

Nov. 9 (Tue.) ~ 12 (Fri.)

(19:00-20:00)

Major traditional Koreanart genre performances bymajor intangible culturalassets

Night Royal Palace Tours


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4.

Restaurants

Vicinity of Coex

* Coex

119 Daejanggeum +82-2-562-5972

126 Gombawi Co.,Ltd +82-2-552-7761

147 Pulhyanggi +82-2-539-3390

139 Marohawjeok +82-2-539-9922

156 Uldolmokganeungil +82-2-538-6664

* Daechi

130 Hanmiri +82-2-556-4834

133 Hwimori +82-2-564-5959

154 The House +82-1544-3235

157 Wuraeok Gangnam +82-2-561-6121

132 Hwaweon +82-2-563-8677

*Yangjae

113 Cha Rung, Dogok +82-2-579-7077

123 Gangga +82-2-3460-4670


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*Seolleung

114 Champs Elysees Buffet +82-2-568-6014

121 Darling Town +82-2-3288-3599

125 Gomaehome +82-2-568-4595

135 Jinjinbara Co.Ltd +82-2-538-7733

*Yeoksam (Gangnam Station)

110 Bongsooni Sister +82-2-508-3323

115 Chamsutgol +82-2-565-2778

116 Cheongsanuga +82-2-2051-0001

122 Duori +82-2-597-5292

129 Hanbang Samgyetang +82-2-564-4834

150 Sandeulsokae +82-2-518-7228

117 Chihong +82-2-3451-8273


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Bongeunsa Temple Life

Buddhist Temple with 1,000 Years of History

Standing in the midst of the skyscrapers towering over Coex ASEM Tower, Bongeunsa

is one of the major Buddhist temples in Seoul. Boasting 1,216 years of history,

Bongeunsa was built in 794 and has preserved a wealth of historical relics. For

instance, it houses a bronze censer bowl from Goryeo that is designated as Treasure

No. 321, a wooden tablet from the Sutra Hall (Panjeon) that has the hall name

written by the famous 19th-century calligrapher Kim Jeong-hee and woodblock

printed books, including Hwaeomgyeongso (Study of Tripitaka), Geumganggyeong

(Diamond Sutra) and Hansansi (a collection of Buddhist poems). In addition, the

23 m-tall statue of Maitreya is the tallest of all bodhisattva statues in Korea. It is a

blessing that Seoul

g20_seoul summit press tour

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