g1 clustering - content convergence v2 jve
TRANSCRIPT
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Content Convergence
Juan Vte. Vidagany (TIE) – Brussels, 25th June 2014
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Context Awareness Dialogue Systems
Content
Syndication Digital Marketing
Innovation Mashups
and Widgets Social
Media Interactive Media
Opinion Mining Second
Screen Voice Recognition
Context Awareness Dialogue Systems
Content
Syndication Digital Marketing
Innovation Mashups
and Widgets Social
Media Interactive Media
Opinion Mining Second
Screen Voice Recognition
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 1
Index
Consumption and Prosumption
And this leads to…
The Providers
Market is Prepared
Benefits
Future directions
Collaboration Maximisation
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Consumption Prosumption
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Consumption and Prosumption
Access and sharing data is a
basic need
I want to access the data:
I own and keep control (*)
The data I know
The data I don´t know
So I want it:
Every-where (*)
Every-time
Every….
Maslow's 1943 paper on needs
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 3
And this leads to….
Attractive and useful representation of the data
Advanced user environments
Innovative data navigation
Data adaptation for different audiences (eg disabled, elderly…)
2nd Screen
Data Discovery
New ways of feeding and syndicating valid data to the user
New ways of characterising and linking and curate the data
New ways of gathering context information
Data Publishing
Innovative ways of accessing/distributing the data
Innovative ways of monetisation
Data Accessibility
Data Feedback
The need for a proper
Content Ecosystem
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Where the focus should be in
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And this leads to….
Person – Context
Value
Instead of users reaching for the data; it is the data, which reaches the user
Providers + Technology to make that possible
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 5
The Providers
Enhanced Content Production
Acquisition / UGC capture
Characterisation / Auto…
Linking
Publishing / Syndicating
Content Enriching through UGC
Brand and Consumer rules
Analysis
Objectives
Monetisation
User retention
Content Gathering/Enrichment
Brand reputation and coherence
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 6
Market is Prepared
2nd Screen: $8.9B by 2018
Digital Marketing: $77 Billion in 2016
Social networks: +1.850 Million Users
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 7
Market is Ready
Mary Meeker: 2015 will be
about 'findable data' and mobile
sensors / wearables
Tablet Units = Growing Faster
Than PCs Ever Did...+52%, 2013
Rise Of Invisible App
% Social referrals
6.5 hours on Twitter
9 hours on Facebook
TV that recognises user and recommends programs
Google Gesture
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
UGC growing
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UGC
Findable & Sharable Data = Still Early & Evolving Rapidly
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
...A fanbase shares, comments, curates, creates...
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UGC & Media
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 10
Benefits
User
Richer media prosumption experience
Data reaches the user in the context
Content providers
New ways of monetisation and audience retention
Fine-grained distribution mechanisms
Better feedback including qualitative information
Business opportunity for Software/Content providers
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 11
Future directions
Coherent data ecosystem
Integration / data characterisation and accessibility
Data as a Service
UGC availability and facilitation services
Personalisation – Person Centric
Personalised data discovery
Automatic summarisation and simplification of information for
disabled and elderly
Contextualisation – Context Centric
Dynamic contextual communities / Innovative Social interactions
Context-aware Content Presentation
Personalised + Contextualised
Advanced brand and consumer protection
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 12
Future Directions
Multi-Device and synchronisation
Inter-device communication and synchronisation
Automated Content Recognition
Multi-device media monetisation
Multi-device content addressability
Data representation
Augmented Reality
3D
Personal point of view
Advanced Social Media Data Mining
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 13
Collaboration for maximisation
Synergy development
Project #1
Project #2
Project #3
Provide:ACR Mechanism
Get: Contextual Data
Provide:: Video
Event Processing
Get: 2nd Screen Tech
Company #2
Provide::
Audio watermarking tech.Get: Proof of Concept
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 14
Maximised Collaboration
Full clustering
Too wide topics meaning that specific areas are slightly depicted
Commonality of concepts but commonality of interests is needed
Cooperate rather than be push
Different timing of projects
More networking/political than operational
No budget room for operational clustering
only strategic/operational
But if this is inverted:
Focus around 4-5 interrelated projects
Where there is common partners/interests
Where there is a ‘want’ vs a ‘push’
What TIE Kinetix previously saw and experienced in FiNES
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Mini-Cluster Idea
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Maximised Collaboration
Organize a small group of projects to exchange
Projects technical level information
Results or partial results
About
Common interests / problems / approaches
Complementary features / results
Linked to actual project results
Enlarging scope with “minimal” effort
Creating a better / more general results joining efforts
There is a reason why projects chose their way!
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Mini-Cluster approach / steps
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Maximised Collaboration
Exchange of information
Projects technical level information
Offers / Nice to Have / Needs Features Portfolio
Possible synergies detection
Selection(s) on portfolio
Teams synchronization
Projects exchange of info
and actions plans
Implement synergies
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Results of previous experiences
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Collaboration maximisation
Mapping repository augmented/common implementation
Integration of 2 projects platforms
Use e-learning platform (in development) by the projects
iESA common workshop (4 projects)
Attending brokerage event at the HMI (Hannover Messe
Industrie).
As mini-cluster of FoF
As individual projects
9 FoF projects involved
Token to be passed in next meeting.
SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Many thanks for your attention!
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Any questions?
Any questions?
Juan Vte Vidagany
CTM RDI Projects Coordinator
TIE Kinetix
http://tiekinetix.com/innovation