g-star 2012 busan
TRANSCRIPT
RUMBLE MEDIA GMBH
Presentation
David An, CEO November 2012
Online Gaming
Rumble Media GmbHCEO: David An Foundation: 2007Major Shareholder: HoltzbrinckHQ in Karlsruhe, Germany Number of employees: 11
Mobile Gaming
About Rumble Media
Portal Business
Mobile SaaS Reseller
Mobile PublishingSolutions
Company HistoryOct 2012Start of Mobile Publishing Solution BusinessJul 2012Re-Launch Playandroid Mobile & Fettspielen Mobile Jun 2012Traffic Playandroid surpassing 350k visitors in over 200 countriesMay 2012Introduction of FSK Game Rating on Fettspielen.deMar 2012 Launch Fettspielen.de & Girlsandgames Online Magazine Jan 2012 Launch Playandroid Online MagazineOct 2011 Launch Playandroid Appstore Aug 2011 Launch Fettspielen.de Mobile Jul 2011 Start channel partnership with Innogames and UpjersFeb 2011 Playandroid.com going liveJan 2010Start channel partnership with Goodgame Studio Oct 2009Girlsandgames.de going live Jan 2009Start channel partnership Bigpoint May 2008 Fettspielen.de going live
We help you build your own distribution eco-system
Mobile-PS allows mobile game publishers to build their own distribution eco-system with Affiliate Partners (such as Playandroid.com)
Third Party Developers
in order to drive traffic to your game portfolio and maximize revenues
Current Challenge: Customer Acquisition Costs
According to Pocketgamer user acquisition costs have recently jumped from 0.75$ to 2$.
This is due to incumbent players currently buying themselves at a loss into the future ( Zynga, Gree, DeNA)
Current CPI levels are not sustainable
Buying users at 2$ equals to burning money.
Assuming a low target margin of 30%, 0.75$ CPI seems feasible.
But the question is: Can you get the right audience ?
Cost per User (Cost per install)$2$1.86$0.75$0.75
Conversion Rate5%5%5%5%
Break-Even$40$37$15$15
Target Margin30%30%30%50%
LTV Target$57$53$21$30
TinyCo goes into the right direction
TinyCo shares up to 75% of realized revenues
Incremental revenues for app publishers
Drawbacks:
Limited to apps
SDK for app publishers needed
No detailed reporting
Mobile PS helps you build your own affiliate network
Game PublishersDon't waste marketing dollars & ad network fees
Flexibility to mix different revenue models and % of net revenue shares
30% - 75% for example
Affiliate PartnersIncremental revenues
Full transparency of conversion funnel
Flexible Integration
Optimization of revenues
True partnership
Cross promote your entire game portfolio
Cross PromotionOur SDK allows you to cross-promote your entire game portfolio
This feature is optional
If you do not have enough games, feel free to promote third party apps
Full Transparency with Mobile PS Conversion FunnelWe will equip you with an intranet allowing you to track the entire conversion funnel
Per game
Per banner
Our solution allows affiliate partners to track non-standard banners in order to boost incremental revenues
Build your affiliate network with longterm partnersGame PublishersBuild a longterm global network of affiliate partners
Don't waste marketing dollars & ad network fees
Flexibility to mix different revenue models
How Mobile PS worksGame PublishersRegister in our system
Configure virtual items
Download SDK
Integrate SDK in Game Build APK
Upload new game build in Google Play
Upload creative material in our system
Contact affiliate partners
Affiliate PartnersRegister in the system
Choose from available games
Copy banner codes
Start advertising
Check statistics daily
Run banner A/B tests (optimizing eCPM)
Drive more traffic
Maximize revenues
Mobile PS Summary of Advantages
Get a free solution to manage your channel partners Full transparency of the entire conversion funnel Stable solution in the cloud for a global distribution Flexible assignment of commission rates per channel partner Platform agnostic tracking of traffic No change in user experience Ability to cross promote your entire game portfolio Risk-free global expansion without burning marketing dollars
Mobile PS - Saas Technology
Added Value Our own affiliate websites
Our own portals are value added to our service offering. All of our portals have the best conversion rates.
Any questions ? Please visit our website for further information
http://www.mobile-ps.com
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