TWO WHEELS AHEADGuglielmo Fiocchi

BU Moto

2

3

AGENDA

SCENARIO MOTO INDUSTRY

PIRELLI MOTO IN 2015

PIRELLI MOTO TODAY

TARGETS 2011-2013

4

RIDING IS AN ENRICHING EXPERIENCE

TravelConsultancyControl

Passion

Emotions

Innovation

TechnologyCompetence

Friendship

Right product

Safety

Community

5

KEY MARKETS FOR PIRELLIMln pieces (OE + Repl)

CAGR 05-10 CAGR 10-15

Pirelli’s positioning

In Europe and NA, we focus on premium bikes

EMEA

2010 2013 20152005

7.3 7.47.7 7.8

2011

7.6

LATAM

2010 2013 20152005

13.4

19.3

23.3

26.8

2011

20.4

NAFTA

2010 2013 20152005

3.9 3.73.9 4.1

2011

3.8

In Latam, we leverage our top of mind brand across all segments

Selective focus on markets with high % of premium bikes, such as Japan, Australia/NZ, South Africa

6

PIRELLI MOTO TODAYLeadership

2nd

1st

1st

End User Relationship

Product

Comparative Press Tests 2010 for Pirelli & Metzeler11 first places (out of 13)5 second places (out of 13)

100% Ducati OE supplies

Impressive racing palmares

Market

Brand community management

Blog ridexperience.it

E-commerce & customization

7

PREMIUM SEGMENTATIONP

erf

orm

an

ce

Easy riding

PremiumnessSportyPassionateCompetitiveCoolPowerfull

Because Passions Should Have no Limits

Pure performance Italia / “Bello”Personalized

Two Wheels Ahead

ExpertReliableTechnologicalComfort

SafetyCommunityAdventure 2-wheel specialist

Premium area

8

INTERNATIONAL PRODUCTION FOOTPRINT

Brazil(conventional):

Germany (radial):

10 2

Strong exports in NA, Asia, Pacific

Cost competitiveness

Hi-TechClose to marketScale effect with Car Flexible and efficient

Production capacity (Mln pieces)

9

FURTHER ENHANCED BY THE NEW CHINESE PLANT

Production capacity of 1 mln radial tyres (operations starting in 2012)

Premium Technology

Main Goals

Better service capacity for Asian replacement markets (Japan, Australia, China, …)Local for local sourcing of Japanese OE manufacturers

Lower cost source

10

2015 PLAN GUIDELINES

being pioneer in the premium industry

pursuing growth

developing end user relationship

China project Latam positionCustom N.A.

Community marketingDigital ToolsPersonalization

Keep on

Performance InnovationSafetyRacingPremium OE partnership

11

MOTO BU ECONOMIC TARGETS

Moto Revenue Growth

€/Mln

2013E2009A 2010E

313

360

420

2011E

380

5%5%

MAINTAINING A SOUND AND STABLE

DOUBLE DIGIT EBIT MARGIN

12

DISCLAIMER

This presentation contains statements that constitute forward-looking statements based on Pirelli & C SpA’s current expectations and projections about future events and does not constitute an offer or solicitation for the sale, purchase or acquisition of securities of any of the companies mentioned and is directed to professionals of the financial community. These statements appear in a number of places in this presentation and include statements regarding the intent, belief or current expectations of the customer base, estimates regarding future growth in the different business lines and the global business, market share, financial results and other aspects of the activities and situation relating to the Company. Such forward looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ materially from those expressed in or implied by these forward looking statements as a result of various factors, many of which are beyond the ability of Pirelli & C SpA to control or estimate precisely. Consequently it is recommended that they be viewed as indicative only. Analysts are cautioned not to place undue reliance on those forward looking statements, which speak only as of the date of this presentation. Pirelli & C. SpA undertakes no obligation to release publicly the results of any revisions to these forward looking statements which may be made to reflect events and circumstances after the date of this presentation, including, without limitation, changes in Pirelli & C. SpA business or acquisition strategy or to reflect the occurrence of unanticipated events. The Manager mandated to draft corporate accounting documents of Pirelli & C. SpA. Francesco Tanzi, attests – as per art.154-bis. comma 2 of the Testo Unico della Finanza (D.Lgs. 58/1998) – that all the accounting information contained in this presentation correspond to the documented results, books and accounting of the Company.