fyp13 - mental chemistry in meetings eric de groot
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Forum for Young Professionals
International Congress and Convention Association.
Twitter: #fyp13
Mental Chemistry in Meetings
Keyshop by
Eric de Groot
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Mental Chemistry?
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Rationale:
Adapting content for use during live communication adds Business Value for
your clients/participants!
That Value is: more intense chemistry between people, richer ideas, more buy
in, higher level of learning:
Happier Client!
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content development needs co-creation
between planners, suppliers, artists, caterers, DMC’s, media:
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Behavior of Centipedes
( )
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Behavior of Centipedes
( )
In the Northern Hemisphere
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Behavior of Centipedes
( )
On Ground Zero
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Medical Devices that improve the quality of life
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Medical Devices that improve the quality of life
of the elderly
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Medical Devices that improve the quality of life
for your parents
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Fastfood,
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Fastfood,
effects on health and budget
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Fastfood,
Deliciously chea but at the same time far from healthy
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The chemistry of hairgrowth,
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The chemistry of hairgrowth,
facts and figures
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The chemistry of hairgrowth,
“What NASA found out about it, and more…”
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Most of you have chosen the approach that is
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Hot Content:
is sticky
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STICKINESS
Pain and Fear?
Attraction and Lust?
Death and Decay?
Threats to loved ones?
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Hot Content:
has impact
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IMPACT
Impact for a group close to you?
Issues, things that happened in the public domain?
Talk of the year/talk of the month in your life or organization?
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Hot Content:
harbors a conflict
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CONFLICT
Two points of view,both very true but
impossible to be both true at the same time!
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Hot Content:
arouses curiosity
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CURIOSITY
Which unfinished story could be finished during the meeting?
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Demonstration
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Please come up with a dull topic of a meeting, you would never attend,
because of the dullness of its content!
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Hot content:
Is sticky
has impact
harbors a conflict
arouses curiosity
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Rules of the game:
-start with a personal story of one of your group members.
-allow for nearlings in the discussion.
-do one step outside of the ordinary.
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Please give a statement of 30 seconds
about which creative idea = business opportunity
you have found in your hunting group
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Wrap up
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Mental Chemistry is a body thingAdding value by adjusting the content
Co-creation in action
and
Always plan a session“how can we adapt the content
to live-communication?”
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Q&A:
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designers of successful interactive meetings for international audiences