TITLE: Light Your Ride.

THEME: New Media Innovation.

AIM & OBJECTIVES:

1) To give the fixie riders more enjoyable experience of riding their bicycle with fun and colorful lights.

2) To connect digital art with sports.

3) To make fixie as a safer sports by having lights installed at their bicycle.

http://www.monkeylectric.com/

RESEARCH & ANALYSIS:

HISTORY

Fixie started out as a messenger that delivers good

around town.

After that, fixie grew as a sports that makes it a raw

form of exercise.

The popularity of fixie makes it a trend among

hipsters.

About MonkeyLectric:

There are 3 criteria which it is important to fixie riders.

1) Enjoying the commute

- There is no argue that MonkeyLectric is fun due to its bright

colors, variety of patterns and its constantly changing.

Personal Context

For those who are serious with fixie, it is considered

their lifestyle. It has become the way of living, they

about fixie, wear fixie kind of clothes, and ride their

bicycle to any destination. For some people, they do

this to stay in shape and get healthy. They do not get

bored as it gives them new adventure everytime, and

it has become their identity. Some people are known

because they are fixie riders, so that is the impact that

fixie gives.