futurice afterwork london jun 2013 - petri heiramo
TRANSCRIPT
HELSINKI
TAMPERE
BERLIN
LONDON
200employees
Founded 2000
1
We design and develop custom digital services on agile basis.
DÜSSELDORF
Sanoma:
Futurice develops these digital media for Sanoma by using Lean Startup and agile methods.
Ilta-Sanomat is the #1 tabloid in Finland and most visited web and mobile service.
Helsingin Sanomat is the largest daily newspaper in Nordic countries.
04/15/2023
Afterwork London Jun 2013 – Petri Heiramo, Futurice Oy
Lean Startup is Agile on Steroids
Organisational
ScrumMaster @
Futurice
Certified Scrum Trainer
(CST) with Scrum
Alliance
04/15/2023
Futurice 4
I Lean Startup
Technical practices
Team
Product Owner
Work/ProcessManagement
BusinessDevelopment
Kanban
XP
LEAN STARTUP
“On steroids? Right…” “No, seriously!”
ScrumKanba
nLean
StartupHigh Uncertainty,
Rapid ChangeLow Uncertainty, Slow Change
Disclaimer: This illustration is a simplification. In real life, the issue is a bit more complex. Like everything always is.
Lean Startup Cycle
Image copyright © Alex Osterwalder
Can we build a sustainable
business before we run out of money?
What Is the Product?
= + ++Problem Business
ModelSolution Customer
AcquisitionProduct
Images courtesy of wallcapture.com, www.uwontblog.com
Product Strategy
+
Lean Canvas Value Proposition Canvas
To Do OngoingNot Yet Done
Validated
Validated Learning
Choose assumptionto testDesign experiment
Build MVP Get out of the building
Analyse feedback
Minimum Viable Product
Paper
Proto
type
Cost, Fidelity
Speed of feedback
Functiona
l
proto
type Beta
releasePro
duct
release
Launch
pageConversati
on, phone
call
Customer Development
GET OUT OF THE BUILDING
GET OUT OF THE BUILDING
GET OUT OF THE BUILDING
GET OUT OF THE BUILDING
Getting FeedbackACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Qualitative• Talk to your customers• Observe their behavior• Manual product delivery
Quantitative• A/B testing• Measure customer funnel• Track product usage• Cohort analysis
Can help creating hypothesisesCan answer “why”
Can reveal where there are problemsCan reveal if changes improve product
Pre and Post Market Fit
Market Fit achieved
Focus on Learning Focus on Optimisation and Scaling
Technical Level
Low-Fi Exploration
Agile Engineering
Manual processesPrototypes,
mockups
Automate to scale & reduce cost
Continual refinementContin
uous
delivery
Qualitative feedback
Measurement
built in
Mar
ket Fi
t ac
hiev
ed
Lean Startup for Non-Startups?
The framework is applicable to anywhere with high uncertainty.
Governmental initiatives
New product development in established businesses
Process improvement
SummaryLean Startup
› Business development framework
› Not product development
› Focus on intensive learning
› Embraces Agile principles
› Highly empirical
› Get out of the building! 16
Your MVP?› Call Futurice folks for a
free 3h MVP workshop
› For details, see the leaflet inside your Scrum booklet
