future trends short take 20013
TRANSCRIPT
TRENDS IN TECHNOLOGYFor Small Business © 2013
Bill Eagerwww.beager.com
Bill Eager• Wrote Using the Internet – one of the first
books written about the Internet.
• 12 books about the Internet.
• More than 1 million books sold.
Bill works with small and large business to create and implement online strategies to connect with customers and employees.
This Short Powerpoint…
BIG PICTURE Assess the growth and impact of technology on
society and the workplace.
SNEAK PEAK AT INTERNET APPLICATIONS Evaluate Internet technologies that can drive
organizational change, improve communication and enhance productivity.
BIG PICTURE
Technology Through Time
The greatest value in understanding and predicting the future comes from spotting cultural, demographic, societal, technological and economic shifts early, then translating them into viable business opportunities.
110 Years Ago1903 - Horatio Nelson Jackson• First U.S. cross country trip in a car
• Only 150 miles of paved road in U.S.
• Maximum speed 25 MPH
• No maps
• No AAA
TODAY
The Transportation of People,Products and Now
INFORMATION & MEDIA
Recent Events In Our World That May Create Technology
EVENTS
Terrorism
Energy issues
Aging population
Global economy
TECHNOLOGIES
Airport security
Hybrid automobiles
Botox
Portable computing
Technology and Information as a Product
TIME & SPACEMany technologies focus attention on our desire
to conquer time and space...
Saturn Moon Phoebe – nice picture from 2 billion miles
Virgin Galactic
Isn’t that what e-mail does?
Working Smarter, Living Longer But…
• We can now work 24/7 • We can work at the office, home & on vacation.• Our children are spending a huge amount of time
with technological entertainment (XBOX360) and communication devices (smart phones)
How is technology changing our relationships? How is it impacting our society?
TRENDS & PRACTICAL
APPLICATIONS
For the first time in history we are each becoming mass media...
We not only determine what we get feed by traditional media - we also create the new media we consume!
The Internet Gives Voices To Many Individuals and Groups
Any Person, Organization or Company Can Cost Effectively
– Create a Blog, Facebook Page, Twitter
– Shoot, edit and distribute video– Publish and distribute e-books and mp3s– Have a network of friends around the world
who share content
Number of Facebook
Pages
1BILLION
And Podcastswww.smallbusinesspodcast.com
And Books On Demand
1. Write
2. Upload
3. Publish
4. Distribute through Amazon and other online outlets. Hardcopy and e-books.
Time to Market: 4 weeks
Why It Works
OLD: Broad topics delivered to mass audiences only via major publishers or media outlets. Time to market 1 year.
NEW: Niche topics can sell significant amount of books because the Internet facilitates “narrowcasting.” Time to market 1 month.
Niche Does Sell And Can Help A Business Grow
• Illustrated Dream Dictionary
800,000 copies
• The New Router Handbook
2 million+ copies
• Yoga for Wimps
110,000 copies
WE are creating the new
ideas – the future of business
and society.
And this is just the beginning…social networksviral marketingcloud computinggroupware project managementcontent for portable usersleadership and technology…
Bill Eager www.beager.comLet’s co-create the future