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©2017 by Crain Communications Inc. All rights reserved. Future Shock: The State of Workforce Solutions Speakers: Karen Thrasher, Manager, People Department, Southwest Airlines Brian Hoffmeyer, GVP, Marketing Strategies, Beeline Dawn McCartney, Sr Director, Contingent Workforce Strategies & Research, CCWP Staffing Industry Analysts December 7, 2017 | 10 am PDT/1PM EDT Sponsored by:

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Page 1: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

©2017byCrainCommunicationsInc.Allrightsreserved.

FutureShock:TheStateofWorkforceSolutionsSpeakers:

KarenThrasher,Manager,PeopleDepartment,SouthwestAirlines

BrianHoffmeyer,GVP,MarketingStrategies,Beeline

DawnMcCartney,SrDirector,ContingentWorkforceStrategies&Research,CCWPStaffingIndustryAnalysts

December7,2017|10amPDT/1PMEDT

Sponsored by:

Page 2: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

• Listenthroughyourcomputerbyturningonyourspeakersafteryoulogintotheevent.Soundwillbecomingthroughthisicon:

• Donot closethisaudiobroadcastbox.

• Toincreasethevolumeofsoundcomingthroughyourcomputer speakersadjustthesoundbarontheaudioBroadcastboxshownabove.

• Ifyoucontinuetohavetrouble,pleasesubmityourneedforassistanceintheQ&Asection.

AudioControls

2

PLEASENOTE:Youmaydialintothecall:US+1650-479-3208orUK+44-203-478-5287orAUS+61-28518-1925thenenteraccesscode668914607.PleasecontacttheWebexhostormemberservices@staffingindustry.com ifyouneedassistance.Thepresentationwithaudiowillbesent48hoursafterthewebinar.

Page 3: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

• Questionsmaybesubmittedatanytimeduringthepresentation.Tosubmitaquestion:

• ClickontheQuestionMarkicon(?)onthefloatingtoolbar(asshownabove).

• ThiswillopentheQ&Awindowonyoursystemonly.

• TypeyourquestionintothesmalldialogboxandclicktheSendButton.

Questions?

Q&AButton

3

PLEASENOTE:Youmaydialintothecall:US+1650-479-3208orUK+44-203-478-5287orAUS+61-28518-1925thenenteraccesscode668914607.PleasecontacttheWebexhostormemberservices@staffingindustry.com ifyouneedassistance.Thepresentationwithaudiowillbesent48hoursafterthewebinar.

Theslideswillbesenttoallregistrants48hourspostwebinar.

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4

StaffingIndustryAnalystsProductOverview

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LearnmoreaboutbecomingaCWSCMember!www.staffingindustry.com/cws-council

@SIAnalysts

INTELLIGENCEFORREALRESULTSTheContingentWorkforceStrategies(CWS)Councilisabusinessintelligenceandadvisoryserviceforcorporatebuyersofworkforcesolutions.

AsaCWSCouncilMember,youhaveaccesstoawiderangeofregionalresearchwithcontentmostrelevanttoyourbusiness,including:

•VMS/MSP •SOWmanagementstrategies•Globalization •Workforceplanningandtalentmanagement•RPObestpractices •Programbenchmarking

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CWSCouncilMembers(partialpubliclist)

ConfidentialandProprietary.©2017byCrainCommunicationsInc.Allrightsreserved.

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Today’sSpeakers

7

KarenThrasherManagerPeopleDepartmentSouthwestAirlines

BrianHoffmeyerGlobalVicePresidentMarketingStrategies,Beeline

DawnMcCartney,SrDirector,ContingentWorkforceStrategies&Research,CCWPStaffingIndustryAnalysts

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A. Human Resources

B. Procurement

C. Finance

D. IT

E. Other

What corporate function or department do you represent?

Polling Question #1

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A. We have implemented a Total Workforce Optimization solution.

B. We use separate, unconnected systems to manage/optimize our permanent staffing and our contingent workforce

C. We are planning to implement a VMS to automate contingent workforce sourcing and management

D. We are reviewing various options to improve our permanent and contingent workforce management

E. We are currently using manual methods, and no change is planned.

Where are you on the journey to workforce optimization

Polling Question #2

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WhenWorldsCollide

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Is it a collision?

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Or a convergence?

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Or a convergence?

Talent

Technology

Vision Optimization of Work

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Agenda

• Factorsconvergingtochangethewaywework• What“change”looksliketoday:SouthwestAirlines• Whichinnovationswillhavethegreatestimpactin

acceleratingtherateofchange• Whatyouneedtodonow to“future-proof”yourworkforce

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Convergence: Talent + Vision + Technology

a changing workforce for an on-demand world

TALENT:

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©CrainCommunicationsInc.Allrightsreserved.

Simple Question

Whatdoes youridealcandidate

look like?

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©CrainCommunicationsInc.Allrightsreserved.

Oneof these?

Temp IC/Worker Freelancer

Employee Apprentice/Intern

ContingentEmployed

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©CrainCommunicationsInc.Allrightsreserved.

ORoneof these?

Temp IC/Worker Freelancer

Onlineworker

SOWConsultantProfessionalServices

PartnerOutsourcedService

Formal/ FranchiseeInformal /Affiliatevolunteer

Employee Apprentice/Intern

ContingentEmployed

RobotDrone/AI

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©CrainCommunicationsInc.Allrightsreserved.

EvolutionofProcurementModelsSupportingTalentOutcomes

MSP

Maturitytowardsoutcomes Maturitytowardsoutcomes

Decentralised

Preferredsupplier

MasterVendor

TotalTalent

Acquisition

Decentralised

Agencypreferredorin-house

RPO

FLEXIBILITYvSTABILITY

ContingentEvolution

PermanentPlacementEvolution

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©CrainCommunicationsInc.Allrightsreserved.

TotalTalentAcquisition

IntegratedTalentAcquisitionTechnology

OneTalentPool forbothEmployedand

Non-EmployedTalentprovidingbetter

visibilityandfacilitatingmoreefficientlateral

movesacrosstheWorkforce

Unifiedapproachtosourcing,recruiting,andengagingtalentwithhigherlevelstrategicconsiderationsofstructuringormanagingthetalentsupplychain

Source: Staffing Industry Analysts

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©CrainCommunicationsInc.Allrightsreserved.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

It’sEXTREMELYimportant to

themIt’s importantto them

Itseemsneither importantnor unimportant

It’sENTIRELY

to them

5% 14% 42% 12%

PerceivedlevelofimportanceHRandbusinessleadersgivetoobtainingacombinedworkforceunderstanding/view

It’s NOTVERY

UNIMPORTANT importantto them

TotalTalent Management:

ACombinedWorkforceViewofall Talent

27%

Source: Staffing Industry Analysts

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©CrainCommunicationsInc.Allrightsreserved.

Whichofthefollowingarecurrentlyinplaceinyourorganization,orarelikelytobeseriouslyexploredwithintwoyears?

Source: Workforce Solutions Buyers Survey 2017 – North America

ContingentWorkforceBuyerPriorities

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Convergence: Talent + Vision + Technology

a mindset for workforce optimization

VISION:

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Click to edit Master title style2009

•MSP/VMSSolutionTechnology

2010-2011

• InternalProgramcreated• IncludedCampusRecruiting• Self-Sourcingstarted

2012-2013

• Beelineexpansion• Businesscasetocentralizeprogram

2014

• Fullprogramownership• RemovedMSP• HiredteamtomanagerVMO

2015

• SplitoffCampusprogram• ContractorConversions• OnForce beta

2016-Present

• TotalTalent• Self-sourcinggoals• Retireeprogram

Program Timeline

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Click to edit Master title styleCW Program in Talent Acquisition

Page 26: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Click to edit Master title styleWho owns it?

Page 27: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Click to edit Master title style

Better Together

Page 28: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Click to edit Master title styleEmployment Org

Employment

Contingent(SWAStaffers)

CampusReach(Interns)

CorporateRecruitingTeams

FieldRecruitingTeams

SourcingTeam

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Click to edit Master title style

CrossFunctionalTATeams

Non-EmployeeWorkforce- RetireeandAlumniProgram- SilverMedalist(ATS)- TalentProviders

CampusReach- Undergrad- MBA- HighSchool/SummerCamp

FulltimeEmployees-TopMilitary-FriendlyEmployers- ELDP- CandidateExperience

Total Talent Approach

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Click to edit Master title styleLiving the Southwest Way

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Click to edit Master title style

605571

$81.29M$56.17M

164 163

2016 2017

Headcount Spend Conversion

Headcount, Spend, and Conversion

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Click to edit Master title style

28.42%

42.65%

$5.02M $4.86M

2016 2017 (YTD)

Self-sourcing Savings(CostAvoidance)

Self-sourcing and Savings

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Click to edit Master title styleOne Team. All Heart

Page 34: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Click to edit Master title styleWhat’s next?

• IntegratedSelf-SourcingSolutions• Retiree/Alumni/Interns

• ContractorGovernance• Companywide

• SupplierAutomation• Searchbycategory/focus• Supplierdiversitytracking

• AlignmentwithCompanyBattleplan• Focusonlowcost• Reliability• Hospitality• Trans(fare)ncy

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Convergence: Talent + Vision + Technology

a new set of tools that is changing the rules

TECHNOLOGY:

Page 36: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Top 10 disruptive technologies

1. Artificialintelligence2. Machinelearning3. Ubiquitouscomputing4. Naturallanguageprocessing/naturallanguageinterfaces5. Non-traditionaltalentsources6. Integratedtalentecosystems7. Self-sourcing8. Privateandpublictalentpools9. Performancemeasurement&analysis10. Datascience

Page 37: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Top 10 disruptive technologies

1. Artificial intelligence2. Machine learning3. Ubiquitous computing4. Natural language processing/natural language interfaces5. Non-traditional talent sources6. Integrated talent ecosystems7. Self-sourcing8. Private and public talent pools9. Performance measurement & analysis10. Data science

Page 38: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

When you hear ”robot”…

Don’tthink Think

Page 39: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Top 10 disruptive technologies

1. Artificial intelligence2. Machine learning3. Ubiquitous computing4. Natural language processing/natural language interfaces5. Non-traditional talent sources6. Integrated talent ecosystems7. Self-sourcing8. Private and public talent pools9. Performance measurement & analysis10. Data science

Page 40: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Integrated Self-SourcingAutomatically and instantaneously presents pre-vetted talent from a greatly expanded pool of candidates without disrupting your traditional sourcing model

PRIVATE TALENT POOL

Page 41: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Top 10 disruptive technologies

1. Artificial intelligence2. Machine learning3. Ubiquitous computing4. Natural language processing/natural language interfaces5. Non-traditional talent sources6. Integrated talent ecosystems7. Self-sourcing8. Private and public talent pools9. Performance measurement & analysis10. Data science

Page 42: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Top 10 disruptive technologies

1. Artificial intelligence2. Machine learning3. Ubiquitous computing4. Natural language processing/natural language interfaces5. Non-traditional talent sources6. Integrated talent ecosystems7. Self-sourcing8. Private and public talent pools9. Performance measurement & analysis10. Data science

Page 43: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Disruptive technologies

Desiredoutcome

– Enhancedvisibilityoftalentandprojects

– Betteralignmentofemployeeandcontingenttalentpools

– Smartertalentengagement,withperformancequalitymeasurement/management

– Interconnectedsystemsanddevicesto:

facilitatesupplier,employer,talent,andprojectcommunicationsaugmenttotalvisibilityintoenterpriseinitiatives

Applicabletechnologies

– Datascienceandmachinelearning

– Self-sourcingandintegratedtalentecosystems

– PredictiveanalyticsandA.I.todetectcriticalskillsgaps,talentshortfalls

– IntegrationofcoreHRISandCMsystems

– Natural-languageinterfaces– Ubiquitous,device-agnostic

access,communications,andcontrol

Page 44: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Convergence: Talent + Technology + Vision

HOW TO AVOID A SHOCKING FUTURE

Page 45: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Steps you can take now

• Educateyourselfonworkforceoptimizationandwhatitcanmeanforyourorganization

• Leveragetheexpertsonyourteam(MSP,technologyproviders)forindustrydevelopmentsandbestpractices

• Reviewyourtechnologiesandresources– whatdoyouneed,andareyoufullyusingwhatyoualreadyhave?

• Educateyourstakeholders• Createyourbusinessplan• Startoptimizing

Page 46: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

TimeforYourQuestions

46

Page 47: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

For more information

• WhatdroveHomeDepottoexpandtheircontingentworkforceprogramtoincludeallnon-employeeworkers?

• Howwasstakeholderbuy-inaccomplished?

visit beeline.com

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ThankYoutoOurSponsor!

48

Page 49: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Visitthewebsiteforcompletelistofclasses.www.staffingindustry.com/certification800.950.9496|@SIACCWP#CCWP

Investinyourfuture.Today.TheCCWPaccreditationprogramisdesignedtoelevatethestatusofHR,procurement,MSPsolutionproviders,staffingprovidersandotherswhomanagecontingentstaffingprograms.RegisterToday!

Page 50: Future Shock: The State of Workforce Solutions€¦ · CW Program in Talent Acquisition. Click to edit Master title style ... Total Talent Approach. ... of candidates without disrupting

Visitthewebsiteforcompletelistofclasses.www.staffingindustry.com/certification

@SIACCWP#CCWP

ExpandYourExpertise.Now.DemonstrateyourknowledgeinSOWmanagementtoyourcompanyandclientswhenyoubecomecertified.

SOWManagement Expertclasswillhelpyou:•Navigatethecomplexityofthisopportunity.•Increasetherelevanceofyourcontingentworkforceprogramtoyourcompany&clients.

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IndustryInsightsfromtheComfortofYourOwnOffice!

Registerforthecomplimentarywebinarsat:www.staffingindustry.com/webinars

51

UpcomingWebinars:

LessonsforCWManagers:December14WorkforceSolutionsEMEA:January11ServicesProcurementAmericas:February15WorkforceSolutionsCWSEMEA:March15WorkforceSolutionsAmericas:April12TotalWorkforceOptimizationEMEA:May10

Theslideswillbesenttoallregistrants48hourspostwebinar.

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JoinyourpeersinLondonforCWSSummit,thepremierconferenceforHR&procurementprofessionalsacrossEurope,followedbytheEuropeanlaunchofSIA'snewestevent:CollaborationintheGigEconomy.Thisnewaward-winningconferencebringstogetherstaffingsuppliers,workforcesolutionsbuyers,VMS,MSP&RPOproviders,supplierstostaffingandgigeconomy/humancloudcompanies.

Registernowatwww.cwssummitwe.eu

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SIAresearchassociatedwithtoday’swebinar:

ArtificialIntelligenceandTalentAcquisition:BeyondtheHype

LexiconofGlobalWorkforce-RelatedTerms

MSPMarketDevelopments

TheHumanCloud,theGigEconomy&theTransformationofWork

TotalTalentManagement

VMSMarketDevelopments

WorkforceSolutionsBuyersSurveyInitialInsights– Americas

WorkforceSolutionsBuyersSurvey2017- Trendsinmanagementstrategiesandpriorities

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AboutStaffingIndustryAnalystsFoundedin1989,StaffingIndustryAnalystsistheglobaladvisoronstaffingandworkforcesolutions.Ourproprietaryresearchcoversallcategoriesofemployedandnon-employedworkincludingtemporarystaffing,independentcontractingandothertypesofcontingentlabor.SIA’sindependentandobjectiveanalysisprovidesinsightsintotheservicesandsuppliersoperatingintheworkforcesolutionsecosystemincludingstaffingfirms,managedserviceproviders,recruitmentprocessoutsourcers,payrolling/compliancefirmsandtalentacquisitiontechnologyspecialistssuchasvendormanagementsystems,onlinestaffingplatforms,crowdsourcingandonlineworkservices.WealsoprovidetrainingandaccreditationwithouruniqueCertifiedContingentWorkforceProfessional(CCWP)program.

Knownforouraward-winningcontent,data,supporttools,publications,executiveconferencesandevents,wehelpbothsuppliersandbuyersofworkforcesolutionsmakebetter-informeddecisionsthatimprovebusinessresultsandminimizerisk.Asadivisionoftheinternationalbusinessmediacompany,CrainCommunicationsInc.,SIAisheadquarteredinMountainView,California,withofficesinLondon,England.

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PROPRIETARYDATA,DONOTDISTRIBUTEOUTSIDEYOURORGANIZATION.Yourcompany’suseofthisreportprecludesdistributionofitscontents,inwholeorinpart,toothercompaniesorindividualsoutsideyourorganizationinanyform–electronic,writtenorverbal– withouttheexpresswrittenpermissionofStaffingIndustryAnalysts.Itisyourorganization’sresponsibilitytomaintainandprotecttheconfidentialityofthisreport.

StaffingIndustryAnalysts|1975W.ElCaminoReal,Ste.304|MountainView,CA94040|800.950.9496|www.staffingindustry.com 54

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