future-proofing your seo: 2012 edition dr. peter j. meyers | user effect chat with webinar...
TRANSCRIPT
![Page 1: Future-Proofing Your SEO: 2012 Edition Dr. Peter J. Meyers | User Effect Chat with webinar attendees: Technical problems or feedback:](https://reader035.vdocuments.mx/reader035/viewer/2022062323/5697bfee1a28abf838cb9811/html5/thumbnails/1.jpg)
Future-Proofing Your SEO:2012 Edition
Dr. Peter J. Meyers | User Effect
Chat with webinar attendees:
http://bit.ly/seomozchat
Technical problems or feedback:
Please email [email protected]
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SEO should look like this…
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Proactive SEO …Not like this.
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I. Year in Review
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Jan/Feb – High Profile Penalties
JC Penney hit for link farms (http://nyti.ms/fbisVa), Overstock for paid links
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SEO should look like this…
Mmmm…
Rankings taste
like despair!
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Feb 23 – The Panda Update
Panda 1.0 impacted an estimated 12% of queries
02/23 – Panda 1.0
04/11 – Panda 2.0
05/09 – Panda 2.1
06/21 – Panda 2.2
07/23 – Panda 2.3
08/12 – Panda 2.4
09/28 – Panda 2.5
10/03 – Panda Flux
10/13 – Panda Flux
11/18 – Panda Flux
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June 21 – Google+ Launches
Preceded by March 30th launch of +1 button
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Oct 28 – Query Encryption
Impact on data seems to be increasing (http://mz.cm/v5NnoM)
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Nov 3 – Freshness Update
Google claimed 35% of queries impacted!
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II. Proactive SEO
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“13,311 precision evaluations…”“…resulted in 516 changes”
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“Why Do They Outrank Me?”
Maybe you’re asking the wrong question…
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“Why Do I Deserve to Rank?”
You can’t control Google or your competitors.
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Link
s
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Link
s
On-
page
Soc
ial
Use
rs
Con
tent
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Follow the money…
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III. Looking Ahead
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Consolidate Pages
More indexed pages is NOT always better.
True Duplicates
Duplicate Paths
Search Sorts
Product Options
Geo Keywords
Syndicated Content
Search Pagination “Thin” Content
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Consolidate Domains
Google’s not that dumb.
BuyCheapJunk.com
BuyJunkNow.com
MyCheapCrap.com
FindJunk.com
ILoveJunk.net
TheBestJunk.com
CheapJunk.org JunkityJunkJunk.co
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Create Unique Value
What is your Search Value Proposition (SVP)?
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Buy Content, Not Links
My rule of thumb: 20 hours for a great piece of content.
$1000 = 100 hours = 200 [crap] links
*Lifetime traffic (published Feb 2009)
*Traffic for 2011 only (no updates)
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Diversify, Diversify, Diversify
Diversify your link-building tactics, sources, and anchor text.
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Proactive SEO The Reverse Sandbox
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Build Your Social Authority
Tweets, Likes and +1s will have PR (PersonRank).
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Mind Your Bouncing
Bing is already factoring in user signals (http://binged.it/rqsZEO).
Bounce Rate “Dwell Time”
Click-Through Rate
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Speed It Up
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Long Live the 10-result SERP
Local, Maps, Images, News, Thumbnails, Real-time, Site-links…
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