future of visual analytics
DESCRIPTION
Business Analytics is all about - analyzing data, discovering insights and influencing change. Provide answers to Ws: What Happened, When it Happened, Where is happened, Why it Happened? help decisions and drive change. Analytics has been with us for centuries and played a critical role all along. In today's big & complex industrial world, analytics has continued to play a critical role but sadly the current state of the business analytics approach is broken. For the last 25 years, the software technology and tools in the analytics category has produced "slice and dice ninjas" who interact with data but mostly without the right context. This approach produces insights and visualization that can not be understood very well. These solutions are complex, cost-prohibitive, slow and most often fail to deliver to the promises . Visual Analytics came to forefront to address the challenge of traditional business analytics. Visual Analytics is defined as "analytical reasoning aided by visual interfaces". The primary premise for this approach is that "visualization is not an afterthought". This industry has risen very fast in the past few years. In this presentation, I discuss the issues faced by this nascent offshoot of Business Analytics and what does future hold for this category.TRANSCRIPT
Past, Present and Future of Visual Analytics
Jitender Aswani
decisions answers change
influence
March on Moscow by Charles Minard
London Cholera Map
War Mortality by Florence Nightingale
big, critical & increasingly complex
broken
data approach
PCN
Enterprise >1B
Upper Mid-‐Market >500M
SME
Direct Indirect
Direct: 78M 4% LE: 1.9M 3%
SME: 6.1M 1%
Total License Revenue: 97.3M
10%
Indirect: 17.3M 2%
VAR : 4.9M 1% OEM: 9.2M 1% GA : 3.2M 7%
LE: SME 86:14 69:31 40:60
LE: SME 87:13
Direct: Indirect 38:68
?
visualization approach
?
~5-10% business users
~85-90% IT
~5% data analyst
consumers producers
reports and dashboards: not enough
immediacy speed simplicity
self-reliance
rise of visual analytics
Image courtesy of stuckincustoms.smugmug.com/Burning-Man-Page
“analytical reasoning facilitated by visual interfaces”
Source: Tableau: Tale of 100 Entrepreneurs
visualization is not an afterthought
“We are at the forefront of an evolutionary market that is fraught with opportunity for innovative tools and solutions that can help users handle the information overload plaguing every major organization around the globe.”
Source: : IDC Market Analysis, Worldwide Interactive Data Visualization Tools Forecast, Emphasis added
… the fastest growing segment with 38% and 33% growth rates in ’11 and ’12…
Source: Emerging Technology Analysis: Visualization-Based Data Discovery Tools, Gartner, June 17, 2011.
speed immediacy
simplicity cost
joy
Source: Lavastorm Analytics
falling short
acknowledgement Source: Tableau
ü access to data
ü know data models
ü merge data
ü understand measures
and dimensions
ü get the right context
future
ü public + private + social data
ü more semantic enrichment
ü more viz types
ü mobile and cloud authoring
ü predictive
ü more collaboration
weather
SF giants
movies near me
walmart
lincoln
search based visualization
get answers to all your business questions
business questions big data
discover more no training
in-memory
machine learning
graph structures
NLP
technology
Image courtesy of confederate.com
future is incredible!
Image courtesy of stuckincustoms.smugmug.com/Burning-Man-Page