future of retail industry and online / mobile marketing - in bulgaria - keynote speaker
DESCRIPTION
Future retail trends in Bulgaria and Europe - client event for BNP Paribas. By Dr Patrick Dixon. Keynote lecture covers wide range of retail trends including future of shopping malls and large retail stores, department stores, global retail chains and niche outlets, clothing, food, fast moving consumer goods, white goods, furniture and future of automotive sales. Future of e-commerce, m-commerce and mobile payment systems - impact on retail spending. Growth of home delivery and drop-off points for online sales purchases. Future of online spending. Multichannel marketing to mobile consumers. Impact of all these trends on retailing in Bulgaria, Romania, Hungary, Slovakia, Czech Republic, Turkey, Greece, Poland, Ukraine, Russia and Belarus.TRANSCRIPT
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Dr Patrick Dixon Chairman Global Change Ltd
Future of Retail How customers are changing
帕特里克▪迪克森 Global Change Ltd 主席
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Global Outlook -‐ and Bulgaria Retail
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• Global economy never stopped growingWGP 1980-‐2013 (%,constant prices)
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Bulgaria GDP 1980-‐2013+
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• Click to edit Master text styles
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• Click to edit Master text styles
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Vietnam GDP 1985-‐2011
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>40% WDP by 2015 Asia powering growth
� IMF - adjusted for Purchasing Power Parity
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•
$2.3 trillion US + $85bn per month
Expect INFLATION
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$3.4 trillion
Reserves
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Text
One word will drive Future
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Future retail is about
EMOTION
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Customer
Focus
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Time Savers
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22
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SMARTCall-‐Centres
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Most call-‐centresslow, blind and
deaf(single screen -‐ no social media)
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Mega Chains
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Expect rapid growth of large retail chains in Bulgaria -‐ new outlets
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Expect 35% growth in consumer electronics 2013-‐2017 in Bulgaria
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HUGEMALLS
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Expect rapid growth of large Shopping Malls in Bulgaria
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Ultra Premium
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And decline of smaller shops in tradi]onal streets
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LeisureRetailing
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Retail Theatre
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Niche Trader
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BrandBusters
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Brandsin Brands
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RETAILJourneys
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Guide the Experience
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SELFSERVICE
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OlderBuyers
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Europe Dying 4 couples to produce single great-grand child
1 in 3 Bulgarians over 65 by 2050Only 50% population working ageFastest rate of ageing in the world
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75% of all US and UK wealth owned by those over 65 -‐ mostly women
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OlderMoney
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Rest -‐ Reading
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OnlineBoom
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e-‐commerce hit $1 trillion in 2012 e-‐marketer
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Bulgaria Greece RomaniaInternet Use1990-‐201281% of 16-24 year olds use web >2 times a week
8% of 65-74 year olds use the web9% population made internet purchases in 2012
Increase of 2.5% in 12 months
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What people in Bulgaria buy online1. Clothes/sports goods: 64%2. Travel and holiday accommodation: 31%3. Books/magazines/newspapers or e-learning material: 26%4. Household goods: 21%5. Tickets for events: 15%6. Food or groceries: 11%7. Electronic equipment: 11%8. Computer/software and upgrades (including games): 7%9. Films/music: 7% 10. Computer hardware: 4%11. Shares/financial services/insurance: 1%
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Price Comparison
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Italy: 58% increase in aggregator sales of policies in first 6
months of 2013 v 2012
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MobileMarke]ng
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TabletsBoom
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MobileMORE THAN A CHANNEL
Bulgaria Smartphone sales up 24% in 20121 billion smartphone sales in 2013 globally
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87
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Loca]on Marke]ngis next
BIG THING
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From Invasive to Insight
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Hype toRevela]on
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Mobile“On-time, anyhow, anywhere”
Reduce customer support costsBoost cross-sell / up-sell (works well)Easier policy changes and renewals
Policy alerts / progress on claimsIntegrated product offersFusion with social media
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33% in UK don’t watch live TV
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InformationRevelation
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1 trillionpages
a month
Most web buyers now influenced by social media
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"Perfection!, Wonderful hotel. Good value, beautiful views.“
Madrid May 20, 2013
This was the most beautiful hotel. Clean, friendly and good value.
“Worst hotel I have ever been in. Should be closed down.“
Paris April 11, 2013
NEVER stay in this terrible place. Rats, insects, dirty. Many guests got sick.
74 million users a month
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MobilePayment
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Wireless Payment Cash costs EU60bn pa
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> 200 million mobile payments> 70% in Africa > $160bn
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2m businesses use SQUARE in US
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Square Daily Volumes soon handling 7000 Starbucks outlets
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• Kenya -‐ 17m customers• $9bn pa -‐ >33% GDP
•
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1.7bn users unbanked
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113
• In UK alone....• Transactions >$1trillion pa • Credit card debt >$100bn• Average card interest rate
16%• 2% commissions worth $18bn
Payments Doorway
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Free mobile devicescalls / web / TV / games / payHigher income model
2010 2013 2015
TelcoBanks
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FusionOn-‐Off line
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SALESOnline / physical
worlds become oneBuy online - deliver to store.
Buy store - deliver at home. Go to store, research and order
online etc.
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Home Delivery
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Over 4000 road hauliers in EU
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SPEEDto Market
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30 minutes to pick, pack and send
30 minutes to pick, pack and send
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WirelessWarehousing
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Gold standard:10am orders for 3pm Delivery
10am orders for 3pm Delivery
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Internet of Things
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A6 – 85 door components50,000 product combinaCons
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1.5m components in supply chain
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BIGDATA
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90% all global data generated in last 2 years
Big Data
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Big Data means shift from
Marketing to Creative Advice
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• Home• Work• Online• Offline• Sales• Entertain• Phone• Mobile• Chat
ONECUSTOMER
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•Individuals•Family•Community•Wide World
Bejer Retail Future
Working Together