1.

2. Natural Paid 3. Paid Most common SEM mistakes

Keyword mis-matches

4. Poor ad-copy 5. Poor landing page choice 6. Bad geo-targeting 7. SEO Essentials

Have content which intersects with keyword demand

Natural 8. SEO Essentials

Have content which intersects with keyword demand

9. SEO Essentials

Have content which intersects with keyword demand

10. SEO Essentials

Have content which intersects with keyword demand

11. Focus on your local market. Get links from other local sites, partners, suppliers etc. 12.

Have content which intersects with keyword demand

13. Focus on your local market. Get links from other local sites, partners, suppliers etc. 14. Have pages for each office & each agentSEO Essentials 15. 16. 17. 18. 19. Google Places 20. Google Places

Claim and manage locally

21. Complete with as much detail as possible:

Descriptions

22. Categories 23. Photos 24. Video 25. Reviews GP Essentials 26. Your Google Places listings also appear on Google maps 27. 28. 29. 0 30. 31. Social Search 32. 33. Visual Search 34.

Charles Coxhead 021 807 829 [email_address]