future of online radio middle east glance
TRANSCRIPT
![Page 1: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/1.jpg)
Future of Radio – Middle East Glance
www.PersuasiveMarketingGroup.com
![Page 2: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/2.jpg)
Topics
The New Web New Trends & Tools in Radio Where Are We Today? The Opportunity
www.PersuasiveMarketingGroup.com
![Page 3: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/3.jpg)
The New Web
www.PersuasiveMarketingGroup.com
![Page 4: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/4.jpg)
The New Web
www.PersuasiveMarketingGroup.com
![Page 5: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/5.jpg)
Conversation Economy Dialogue Driven
www.PersuasiveMarketingGroup.com
![Page 6: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/6.jpg)
Conversation Economy Dialogue Driven
www.PersuasiveMarketingGroup.com
![Page 7: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/7.jpg)
Web 2.0 empowers Consumers to add to conversation
Every consumer is…
Empowering the audience
www.PersuasiveMarketingGroup.com
![Page 8: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/8.jpg)
…A DJ
www.PersuasiveMarketingGroup.com
![Page 9: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/9.jpg)
…A Publisher
www.PersuasiveMarketingGroup.com
![Page 10: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/10.jpg)
…An Expert
www.PersuasiveMarketingGroup.com
![Page 11: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/11.jpg)
…A Broadcaster
www.PersuasiveMarketingGroup.com
![Page 12: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/12.jpg)
…An Editor
www.PersuasiveMarketingGroup.com
![Page 13: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/13.jpg)
…A Critic
www.PersuasiveMarketingGroup.com
![Page 14: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/14.jpg)
Web 2.0 is Everywhere
www.PersuasiveMarketingGroup.com
![Page 15: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/15.jpg)
New Trends in Radio
www.PersuasiveMarketingGroup.com
![Page 16: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/16.jpg)
I want it when I want it (Time) I want it how & where I want it (Place) I want to be able to influence, talk back, & determine (Control) I want real value for my $ (Money) I want real value for my attention (Attention)
New Shifts
www.PersuasiveMarketingGroup.com
![Page 17: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/17.jpg)
Content Creativity Control Communities Co-Creative Connected
Generation “C”
www.PersuasiveMarketingGroup.com
![Page 18: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/18.jpg)
Streaming services that offer songs on demand (e.g. Spotify) Personalizable Web-only Radio (Pandora) Podcasts MP3 players
Audio Alternatives
www.PersuasiveMarketingGroup.com
![Page 19: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/19.jpg)
Personalized Radio
www.PersuasiveMarketingGroup.com
![Page 20: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/20.jpg)
A B C
Contents
![Page 21: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/21.jpg)
Create Your Own Radio
www.PersuasiveMarketingGroup.com
![Page 22: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/22.jpg)
Radio & Social Networking
www.PersuasiveMarketingGroup.com
![Page 23: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/23.jpg)
Radio & Social Networking Application programming interface (API) is an Interface which enables interaction between different programs
www.PersuasiveMarketingGroup.com
![Page 24: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/24.jpg)
Popularity - US
www.PersuasiveMarketingGroup.com
![Page 25: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/25.jpg)
Popularity - UK
www.PersuasiveMarketingGroup.com
![Page 26: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/26.jpg)
Popularity - Canada
www.PersuasiveMarketingGroup.com
![Page 27: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/27.jpg)
Radio for Facebook
www.PersuasiveMarketingGroup.com
![Page 28: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/28.jpg)
Personal, Portable, Pervasive Multiple Revenue Sources (Ring tones, Wallpaper, etc..) Web Integrated
Mobile
www.PersuasiveMarketingGroup.com
![Page 29: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/29.jpg)
Ads Direct Sales Merchandising Memberships Subscriptions Sponsorships
More Business Models than FM
www.PersuasiveMarketingGroup.com
![Page 30: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/30.jpg)
Where Are We Today?
www.PersuasiveMarketingGroup.com
![Page 31: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/31.jpg)
Basic Use of Technology
Total Use of Technology
Regional
Interna5onal
The Online Radio “Brandscape”
www.PersuasiveMarketingGroup.com
![Page 32: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/32.jpg)
Online “Pulse” United Arab Emirates Sample
www.PersuasiveMarketingGroup.com
![Page 33: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/33.jpg)
Online “Pulse” United Arab Emirates Sample
www.PersuasiveMarketingGroup.com
![Page 34: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/34.jpg)
Online “Pulse” United Arab Emirates Sample
www.PersuasiveMarketingGroup.com
![Page 35: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/35.jpg)
Online “Pulse” Jordan Sample
www.PersuasiveMarketingGroup.com
![Page 36: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/36.jpg)
Online “Pulse” Jordan Sample
www.PersuasiveMarketingGroup.com
![Page 37: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/37.jpg)
Are You Serving the “C”?
Content Creativity Control Communities Co-Creative Connected
www.PersuasiveMarketingGroup.com
![Page 38: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/38.jpg)
The Potential
www.PersuasiveMarketingGroup.com
![Page 39: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/39.jpg)
87 Million MENA Internet Users
Source: Maktoob
www.PersuasiveMarketingGroup.com
![Page 40: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/40.jpg)
Internet User Growth
Source: Maktoob
www.PersuasiveMarketingGroup.com
![Page 41: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/41.jpg)
N. Africa & Levant Lead Future
Source: Maktoob
www.PersuasiveMarketingGroup.com
![Page 42: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/42.jpg)
Future Audience Growth
Source: Maktoob
www.PersuasiveMarketingGroup.com
![Page 43: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/43.jpg)
Mobile Subscribers
Very High Mobile
Penetration Rates
www.PersuasiveMarketingGroup.com
![Page 44: Future Of Online Radio Middle East Glance](https://reader036.vdocuments.mx/reader036/viewer/2022062514/55a232c01a28ab1a058b4699/html5/thumbnails/44.jpg)
www.PersuasiveMarketingGroup.com