P

SERVICEMOBILITY

FUTUREFROM PRODUCT TO SERVICE AND SYSTEMSTO A SOCIAL EXPERIENCE CONTINUUM

ONOFF service design,

just one of the right scopes to adress this massive change :from product to service to system to experience design ...

COMPANIES BUILDING ON THE COLLECTIVE INTELLIGENCE OF THEIR CUSTOMERS AS A NEW P2P SERVICE CHANNEL

> DATA ECOSYSTEM : BIG DATA, OPEN DATA, CROWDSOURCING AND REAL TIME AND PREDICTIVE USER GENERATED INFORMATION(FOR NAVIGATION, FOR ENTERTAINMENT, ...)

> SOCIAL MOBILITY AND NEW LAYOUTS OF SERVICES(EXAMPLE P2P ELDERLY PEOPLE SUPPORT SERVICES, HYPERLOCAL...)

> FROM INTERMODALITY AND MULTIMODALITYTO A CONTINUUM OF MOBILITY, THE USER’S CONTINUUM

“

“

#ASIM* #BTOCP2P

A PARADIGM SWITCH FROM “PUBLIC VS PRIVATE” TO SHARED

> INTERNATIONAL, NATIONAL, REGIONAL AND LOCAL URBANISM,TRANSPORT AND PLANNING POLICIES WILL ADOPT AN ECOSYSTEMIC VISION ON TRANSPORT QUESTIONS AND THINK MOBILITY FROM THE USER STANDPOINT NOT FROM STAKEHOLDERS GOVERNANCE SILOED POINT OF VIEWS.

#SHAREDMOBILITY

*AMBIENT SOCIAL INTELLIGENCE MOBILITY

( (

TODAY

P2Pticket sales

P2Ppackagedelivery

P2P travelling experience: eg. KLM meet & seat social network

TRANSPORT

TAXI

BUSINESSOpen DataCo-opetition

P2P buslinesOwnership

Flexibilityfreedom

Hong Kong84 % use sustainable mobility system. Smart card: all transport + payment.

IN A GIVEN TRANSPORT MODE

AT CITY SCALESsmart cities

Zurich+ new offers from PT+ companies + no barriers between the transport mode

HYBRID& EL-Car

cab ride sharing

p2p driversAPIficationof the car

P2P Ridesharing

P2P Renting

P2Pticket

exchange

ROLE OFSERVICEDESIGN ?

SOCIAL MOBILITY ?

Users

Mobility Providers Design(er)

Designer,as an abductive thinker, helpingbringing to life

new scenarios ...

Facilitators for co-creation.Business value < >Users value

Creating future scenarios.

PRODUCT SERVICE SYSTEM

EXPERIENCE

create value in access

not ownership

Participation & involvement

FROMOWNERSHIPTO ACCESS

InstantAccess

GEOBASED ANDREAL TIME SERVICES

+

customisedservices

Energy / SustainableGovernmentai

issues

CommunityOwnership

mobilityas we new it ?

Social transport

resilient Urbandevelopment =

adapt to innovationof use

Sharedsystems

best collaborationwin /competitive

JOURNEY =OPPORTUNIY

FOR CONTEXTUALSERVICES / CONTENT

Intermodaltransportsystem

Endless opportunities forsustainable, inclusive, affordable

and user centered services.

platformShared info

Transport

hybrid offers

Intermodal TransportShared between public,and private transport.

DATASHARINGECOSYSTEM

Short distance

Longdistance

smart users

Proactive users

Providers

smart cities

Providers

Citytravel

Longdistance

Proactive Users, economically and socially rewarded users,will turn cities smarter !

Competitive: the best service for the user “win”.

Shared platforms:Collaboration and creationof new offers between users,private and public institution.

.

User X3more in traffic jam.

want: 24/7Customised servicesBest travel solution. Access

64 % of all travel km are urban

70 % of populationwill live in the city.

USERSURBANIZATION

Optimised systems infrastructures Big Data / Open Data / crowdsourcing and anticipativeUser generated data

it will be X3 more in 2040

Infrastructure:Need of co-created mobilities and cities.

THE WORLD MAP 2050

of traffic that would diedown if everyone carpooled once a week

20 %

SMARTCITIES

TOMORROW city as Platformfor all the infrastructuresyou need in a city. “sharing policy”.

Users: from reporting on the infrastructures in the cityto co creating servicesin real time

Smart solutions; green city, intermodal transport systems, open government.

Digital ecosystems integrated everywhere in the city

BARRIERSCOLLABORATION

New business modeltransport, infrastructure, traffic management, info planning + payment

Barriers between transport modesUsers are the oneconnectig all transport mode, an opportunityfor coopetition economy

Political supportgovernance :from private VS publicto shared

Find a Shared PlatformProblems to create apps,shared spaces etc.

Challenge-Userdiscover and respond to users needs and keep track on their usage.

home ascoworkingspaces

FORCASTINGMOBILITYSCENARIOS

2020, first crowdsourcedaerial transport services ?

Paris as a shared mobilitychampion city ?

breaktrough in citizens happiness

on demandp2p / public transport ?

car : from hardware to open software ?

Access Shared platform

opendatavizon our world, countries, regions,

& cities environmentalperformances .

real time lifestyles :no more

rush hour ?generators of mobility,

real players of mobility ?