future of gaming capable platforms · physical ip – design of the building blocks of the chip . 5...

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Future of Gaming Capable Platforms

Nizar Romdan – Head of Ecosystem

[email protected]

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ABOUT ARM

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ARM Founded 27th Nov 1990

A barn, some energy, experience and belief:

“We’re going to be the Global Standard”

Originally 12 employees, now >1,800

Profitable and cash generative since 1993

Public April 98 NASDAQ and LSE

Two decades of Partnership success

8 Partners at first

Partner meeting

400 Partners at 2010

Partner meeting

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Processor IP – Design of the

brain of the chip

Software development tools

ARM Technology

Advanced digital products are incorporating

more and more ARM technology – from

processor and multimedia IP to software

Physical IP – Design of the building blocks of the chip

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The ARM Business Model

More than 250 potential

royalty payers

Approximately 750 licenses

Grows by 60-90 every year

>6bn ARM-based chips in ’10

>25% CAGR over last 5 years

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System-on-Chip (SOC)

Low Power

Highly Integrated

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QUIZ TIME !

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How Many Gaming Capable Platforms Are Sold Annually?

How many Game Consoles? 2011

2015

How many Desktop Computers? 2011

2015

How many Smartphones? 2011

2015

How many Tablets? 2011

2015

How many Smart TVs / Smart Box 2011

2015

45 Million

63 Million

129 Million

135 Million

470 Million

1 Billion

63 Million

350 Million

80 Million

500 Million

(Sources: Internet Search)

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Computing Devices TAM

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DID YOU SAY SMARTPHONE?

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Samsung® Galaxy S II Smartphone

Samsung Exynos

4210 SoC Dual core1.2 GHz ARM®

CortexTM-A9

3D Graphics in 1080p with

ARM MaliTM-400 MP

ARM Artisan®

Physical IP, Samsung

Foundry 45nm LP

process node

AndroidTM platform Supported by ARM processor-

based devices

Connect. Collaborate. Create.

http://www.wikitude.org/en

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iOS too of course - iPhone & iPad

Dual-Core

A5 Chip

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Android Dominates Smartphone

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MORE TABLETS

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Blackberry – Motorola – Amazon

Amazon Kindle Fire Blackberry Playbook

Motorola Xoom 2

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ASUS® Eee Pad Transformer TF101

AndroidTM 3.2, Honeycomb Supported by ARM

processor-based devices

NVIDIA® Tegra™ 2

1GHz dual-core ARM® CortexTM-A9 CPU

for faster Web browsing, snappier

response time, and overall better

performance. Developed using Cadence® ,

Magma®, Mentor Graphics®, and

Synopsys® EDA tools.

2011 Computex Best

Choice of the Year Built-in SRS SoundTM

Technology Providing a dynamic 3D stereo audio

experience for ARM technology-based microprocessors

2011 PC Advisor* Recommended

2011 Trustedreviews.com*

Editor's Choice

2011 HotHardware.com

Editor's Choice

Adobe® Flash® Player and AIR®

runtimes Supporting ARM processor -

based devices


http://uk.asus.com/Eee/Eee_Pad/Eee_Pad_Transformer_TF101/index.aspx

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CHINESE TABLETS

BELOW $200

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Ramos W10 Android Tablet

Khronos Group OpenGL® ES

Cross-platform API for full-function 2D and 3D graphics

supporting ARM processor and GPU-based devices

Amlogic AML8726-M

Multimedia Smart Processor

ARM® Processor-based SoC

ARM Cortex™-A9

ARM Mali™-400 MP GPU

AndroidTM 2.2,

Froyo Supported by ARM



http://www.amlogic.com/index.html


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SmartQ Ten T10

Amlogic AML8726-M Multimedia

Smart Processor ARM® Processor-based SoC

ARM Cortex™-A9


AndroidTM 2.2,






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Onda VX610W

All Winner A10

Chipset ARM® Processor-based SoC

ARM Cortex™-A8


AndroidTM 2.3,

Gingerbread Supported by ARM



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Teclast P76

All Winner A10

Chipset ARM® Processor-based SoC

ARM Cortex™-A8


AndroidTM 2.3,

Gingerbread Supported by ARM



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THE RISE OF SMART TV

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Digital Consumer Products

Most digital TVs shown at CES

2012 were based on ARM

technology

Mobile computing ecosystem is

becoming available for home

entertainment (Games, apps, etc.)

OEMs are innovating around a common

architecture bringing new services to

the screen

Digital TVs with 3D graphics

processors are beginning to ship

Most based on ARM’s Mali GPUs

Expect >50m Smart TVs with GPUs to

ship in 2012

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LG Cinema 3D Smart TV LG Dual Core L9 Chip


Dual Core 1GHz ARM Cortex™-A9 CPU

ARM Mali™-400 MP4 GPU

Linux Operating System

OS supporting ARM processor-based devices

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ShadowGun with Unity on LG Smart TV

One of the best-looking

mobile games ever created

(ign.com)

Built with

Available Within

...and much more like

Frisbee Forever by Kiloo

Games

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HiSense XT68/69 Series Smart TV

AndroidTM based

Platform Supported by ARM processor-

based devices



ARM Cortex™-A9



http://www.hisense.com/en/

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Skyworth E96RS Coocaa Smart 3D TV



ARM Cortex™-A9



AndroidTM 2.2,



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TCL Smart Internet TV

Hi372X Super Smart SoC ARM® Cortex™-A9

processor-based SoC

Android™ 2.2,

Froyo Supported by ARM processor-

based devices


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SET-TOP-BOX IS GETTING

SMART TOO!

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Geniatech ATV300/1000/2000/3000/4000

Amlogic AML8726-M

Multimedia Smart Processor


ARM Cortex™-A9



AndroidTM 2.2,



Khronos Group OpenGL® ES

Cross-platform API for full-function 2D and 3D graphics

supporting ARM processor and GPU-based devices

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Trident® PNX8400 SoC

Based on ARM® CortexTM-A9 1250DMIPS at 600MHz

KAON Smart TV STB

AndroidTM Platform

Supported by ARM



http://www.tridentmicro.com/

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Trident® PNX8400 SoC

Based on ARM® CortexTM-A9 1250DMIPS at 600MHz

Innodigital ntobe Box

AndroidTM 2.3, Gingerbread Supported by ARM



http://www.tridentmicro.com/

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Norway Too - FXI Cotton Candy Samsung Exynos 4210 SoC

Same SoC used in Galaxy SII


Dual Core 1GHz ARM Cortex™-A9 CPU

ARM Mali™-400 MP4 GPU

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HOW ARM CAN HELP YOU

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How ARM Can Help You

Free Developer Resources (Tools, Sample Code, Documentation)

www.malideveloper.com

Participate in the Norwegian Game Awards

ARM is a regular sponsor

Attend the ARM Graphics Workshop

Create stunning demos for ARM

Free development boards and devices

Terms and Conditions Apply

Join ARM (Trondheim, Lund, Cambridge)

www.arm.com/about/careers/graduates/index.php

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THANK YOU

future of gaming capable platforms · physical ip – design of the building blocks of the chip . 5...

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