Future of Annual Educational Events

NAHQ Board and Staff Generative Thinking Session

September 19, 2012

Objectives of Brainstorming

Develop simple, innovative ideas to deliver the best educational content to meet the needs of the healthcare quality professional

Agenda

Introduction Icebreaker National Trends NAHQ Trends and Historical Data Idea Generation Summary

Worst Meeting

Experience

Best Meeting

Experience

Icebreaker

Experience Sharing Worst Best

National Trends

Session Format• Interactive sessions• Shorter sessions

Destination/Meeting Space• Tailoring sites to the strategy/goals of the meeting• Non-conventional meetings space and room sets

National Trends

Meeting Technology• Apps• Blending technology and face to face meetings• Real time data

Food & Beverage• Small plates, regional flavors, locally grown• Fun, fresh and casual foods with a creative twist.

National Trends

Travel• Base airlines fares expected to have a 4 to 6%

increase over the next year

Conference Profitability

Revenue Sources

Non-Registration Revenue Sources Asdasdasdasdasdas

Total Expense Analysis sadasdasdasdasasd

Cost per Attendee Analysis

Attendance History

Membership vs. Attendance Growth

Attendance Demographics

Attendance Demographics

Percentage of Membership

Competing National Meetings National Patient Safety Foundation

• May (Wed – Fri) Association for Professional in Infection Control and

Epidemology • June (Sat – Mon)

Case Management Society of America • June (Tue – Fri)

National Association Medical Staff Services • September (Wed – Sun)

American Health Information Management Association • September (Tue – Thur)

Competing National Meetings National Association for Healthcare Quality

• September/October (Sun- Wed starting in 2013) American Society for Healthcare Risk Management

• October (Mon – Thur) American Society For Quality

• November (Mon – Tues) Institute for Healthcare Improvement

• December (Mon – Thur)

State Affiliate Meetings 18 Spring/Summer

• California – March • Wisconsin – March • Illinois – April • Indiana – April • Louisiana – April • Massachusetts – April • Nevada – April • North Carolina – April • Colorado – April/May • Arkansas – May • Connecticut – May • Florida – May • Georgia – May • Iowa - May• Maryland – May • Ohio – May • South Dakota – May • Kentucky – July

18 Fall/Winter• Alaska – October • Delaware – October • Maryland – October • Michigan – October • Mississippi – October • Nebraska – October • New Jersey – October • Oregon – October • Rhode Island – October • Texas – October • Utah – October • Virginia – October • Arizona – November • Maine – November • Missouri – November • South Carolina – November • Tennessee – November • Arkansas – December

NAHQ Conference Schedule

2007 2008 2009 2010 2011 2012Mon – Wed

Mon – Wed

Mon – Wed

Fri – Sun Fri – Sun Fri - Sun

•2013 – Mon - Wed •2014 – Mon - Wed

NAHQ’s Annual Conference Schedule:

Educational Content ComparisonName # of Tracks # of

Sessions within Track

# of Keynotes

# of Precons

# of Postcons

# of CEU’s

AHIMA 21 2-3 5 12 8 18

ASHRM 6 9 3 6 0 13.75

IHI 5 25-28 4 30 learning labs & 25

mini courses

0 19.25

NAMSS 6 15 2 8 0 20

NPSF 6 5 4 3 0 12

NAHQ 4 5-10 3 4 0 16.5

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Key Observations Expenses vs. Revenue Variables

• Consistent Loss • Fixed costs not covered by registration revenue• Non registration revenue flat

Attendance• Steady decline• 90% of conference attendees members but

only 10% of total membership• Majority 15 + yrs of experience

Key Observations Location

• Tier one cities have better attendance − Higher costs for attendee and association

Competition• Majority in fall • State affiliates are even between spring and fall

Education • Competitors have more preconference sessions • Speakers mostly NAHQ members

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Helping Hindering

Observations Helping Hindering

Be comfortable with not knowing the answers!

Principles of InnovationLead the customer to a superior alternative.

Give them what they don’t yet know they need by anticipating future needs. 

Maintain focus.  

Aim for depth (execute a few ideas for programs/products expertly) rather than breadth (attempting to accomplish too much, leading to ineffectiveness).

Align innovations with NAHQ’s strengths. Be honest about NAHQ’s strengths and weaknesses.

Add measurable value 

Consider and implement ideas that have the potential to produce revenue. New programs and products should increase participation and membership (value-

added outcomes).

Think differently. Execute differently.

Make minor or major changes to fit current needs. Consider new constructs and models not previously implemented in healthcare

organizations. It can be a product, process, or program.

Keep the customer in mind.

Design programs and products with the voice of the customer in mind, making sure to include testing.

Strive to create win-win situation.

Develop new ways to collaborate and cooperate with states or other associations while improving national products/programs while including key stakeholders early in the process.

Create a win-win situation for NAHQ and its customers.

Idea Strengthener – Time to Stretch

Brain Calisthenics: Warm-upInstructions: In this list below, say the “Color” of the

word that is “printed” NOT the word itself:

BLUE YELLOW RED GREENGREEN YELLOW GREEN BLUE RED RED YELLOW RED

Adding only a single line transform this into a 6

I XHint: There are 3 different solutions!

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Ideas

“Stand UP”

“Think of the possibilities” Open the door

What would NAHQ Educational programs look like if there was not an annual conference?

What haven’t we thought of that would make a difference?

How can we collaborate with others?

• Benefits to collaboration

How can we generate additional non-registration revenue?

How do we attract a different segment of the healthcare quality community/market to attend conference? What Segment?

If our success was completely guaranteed what bold steps might we take?

Summary Highlights

Your Responsibility• What’s was the major learning, insight or discovery?

Debrief in the morning