Future Fielders Program

UR TOWN

UR TEAM

UR TIME

Background/PurposeThe purpose of the Future Fielders Program is to successfully market and raise awareness about the Baltimore Orioles and Camden Yards to high school kids (ages 14-18) in Baltimore and across the Maryland region.

Current Programs/Demographics Currently, the

Baltimore Orioles have two ticket initiatives, Junior Orioles Dugout Club and College Night, aimed at children (ages 14 and under) and adults (ages 18 and older).

There exists a need for an initiative which markets to young adults in high school ages 14-18.

Baltimore: 619,493Maryland: 5,828,289Under 18: 21.6%Under 18: 23.1%City High Schools: 70County High Schools:

51 MD High Schools:

389

BenefitsTotal cost of $30 ($10 for adults)Tickets to 5 select Orioles games sec. 368 -388Free “Future Fielders” shirt.Free “Future Fielders” backpack.$3 discount on tickets of future games.Hot Dogs ($2), Soda, Chips, and Pretzel ($8) Experience one of the best stadiums in Major

League Baseball and a young and rising Orioles team in a safe environment with their friends.

PrizesClub/Suite tickets for

an Orioles game with 10 family members and friends!

$100 Orioles Majestic Clubhouse Store credit!

Fielder For A Day!A Visit From Your

Favorite Oriole Player!Oriole Roadie!

Meet A Legend!Dugout Duty!MASN Reporter for

A Day!Oriole Date!Dinner for 4 at

Dempseys!

External Communication The Orioles could

produce a commercial starring Orioles outfielder Adam Jones.

In the commercial, Jones uses the theme “Our Team, Our Town, Our Time” as he gets high school students excited for the season.

Promotional Plan

Internal CommunicationCommunity RelationsTicket Sales/Fan ServicesCorporate SalesProductionsMarketingPromotionsBallpark Operations

Sponsorships Great footprint in the

Baltimore/Maryland community.

Targets young athletes.

Have a partnership with the Ravens.

Six Flags America Maryland’s only

theme park. Targets teens, young

adults, and families. Benefits from families

at the game.

Kaplan Higher education

programs, test-prep materials, and professional training courses.

ACT, SAT, GRE, GMAT, LSAT.

Great brand that has the capability to reach the Future Fielders but other Orioles’ fans as well.

Future Fielders College/Career Fair

1 Spring/1 FallHeld on Eutaw StreetIncludes local colleges, technical/trade

schools/Military recruitersGreat opportunity for all studentsGreat for the Orioles brand$5 charge (non-members)$2 dollars off a ticket for the next game.

ExpensesPrizesTelevision/Advertisement SpaceShirts/BackpacksMagazine Booklet

Special ThanksNeil Aloise, Director of Ticket SalesDebbie Bell, Director of Corporate SalesBailey Frye, Events ManagerBud Verge, Fan Services