future brand definitiva kn09!!!-2
TRANSCRIPT
S
SOUNDING YOUR WORLD
INTRODUCTION
HOW TO USE SOUND FOR BRAND IDENTITY
Often brands and companies underestimate
the power of sound
Try to close your eyes
…and play
something similar to the sound of a very famous automotive brand
Sound helps us to recognize and to remember
CHAPTER 1
1.We have to think of Sound as part of the “Furniture”
2.A bad sound can blemish your space
exactly like bad furniture
CHAPTER 2
1. Sound does not mean just music
Sounds of nature
Examples of sounds for space sonification
• Jungle soundscape
• Tuscany seaside
• Small river
2. A good sound environment means an a good place
CHAPTER 3
1. Merging natural sounds with music
+
A very good way to create your taylor made soundscape for your space
RECAP
1. Sound is part of our five senses
2. It is fundamental to receive informations
• Innovative
• Incisive
• Functioning
3. Applying sound for brand identity is
They know that
OTHER SOUND EXAMPLES
• voice
• tempo (1,2)
• tone
• type (1,2)
ContactsLORELEI SOUND STRATEGIES PTE LTD
10, ANSON ROAD #12-14 INTERNATIONAL PLAZA
SINGAPORE !
[email protected] (+65) 8354 0492 (+65) 94246185
!WWW.LORELEIPROJECT.COM