Fusion Middleware Oracle Data Integrator

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Fusion Middleware Oracle Data Integrator


<ul><li> 1. </li> <li> 2. Oracle Data Integration: Improving Information Agility Mark Rabne Senior Regional Sales Consultant [email_address] </li> <li> 3. </li> <li> 4. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle. </li> <li> 5. Agenda <ul><li>Why Unified Information Management is key to Information Agility </li></ul><ul><li>Oracles Data Integration Offering &amp; Strategy </li></ul><ul><li>How Unified Information Management impacts IT and the Business </li></ul><ul><li>Customer Case Studies </li></ul><ul><li>Summary </li></ul> 2009 Oracle Corporation </li> <li> 6. Business Challenges Managing Information Requires Accessible, Up-to-date, and Trusted Information 2009 Oracle Corporation Q: Why cant I see the reporting results that I need for all my inventory? Accessible Information Ensure information is connected, available, reliable, and secure. Connect information across mixed sources and targets. Q: Why do I have so many duplicate copies of my customer data? Why isnt it accurate? Trusted Information Ensure information consistency, quality, and authoritative data for improved, actionable business insight. Q: Why are my applications referring to last weeks retail sales numbers? Up-to-date Information Integrate bulk data in real-time across data warehouses, data marts, business processes, MDM applications, BI applications. </li> <li> 7. IT Challenges to Unifying Information What is it costing you to unify your data? OLTP &amp; ODS Systems Data Warehouse, Data Mart Oracle PeopleSoft, Siebel, SAP Custom Apps Files Excel XML OLAP 2009 Oracle Corporation Enterprise Performance Custom Reporting Packaged Applications Business Intelligence Custom Analytics Data Federation Data Warehousing Custom Data Marts Data Access Data Silos SQL Java Batch Scripts Data Hubs Data Migration Data Replication Fragmented Data Silos Slow Performance Poor Data Quality Out of sync Missed SLAs </li> <li> 8. Agenda <ul><li>Why Unified Information Management is key to Information Agility </li></ul><ul><li>Oracles Data Integration Offering &amp; Strategy </li></ul><ul><li>How Unified Information Management impacts IT and the Business </li></ul><ul><li>Customer Case Studies </li></ul><ul><li>Summary </li></ul> 2009 Oracle Corporation </li> <li> 9. Where Does Data Integration Fit? Essential Ingredient for Information Agility SOA Business Intelligence Enterprise Data Warehousing Master Data Management </li> <li> 10. Oracle Data Integrator Enterprise Edition (ODI-EE) Optimized E-LT for improved Performance, Productivity and Lower TCO Declarative Set-based design Real Time Change Data Capture E-LT Transformation vs. E-T-L High Speed Batch Data Movement Data Warehouse Planning System OLTP DB Sources Application Sources Legacy Sources Pluggable Knowledge Modules 2009 Oracle Corporation Application ODI-EE is part of ODI Suite, which is part of Fusion Middleware </li> <li> 11. Oracle Data Quality Ensure Data Quality as Part of the Integration Process ODI EE Oracle Data Profiling Oracle Data Quality Better Data Visibility Tighter Data Control Greater Data Accuracy Metadata Profiling of Source &amp; Target Duplicate Detection, Matching &amp; Merging Visual Data Quality Tools 2009 Oracle Corporation </li> <li> 12. Oracle Data Integration Suite Comprehensive solution for Data Integration <ul><li>Comprehensive </li></ul><ul><li>Optimized Performance with E-LT </li></ul><ul><li>Improved productivity </li></ul><ul><li>Lower TCO </li></ul><ul><li>Open, Java-based, SOA native </li></ul> 2009 Oracle Corporation Oracle Data Integration Suite Heterogeneous Data Sources MDM, Business Intelligence, BAM, SOA Platforms, Applications Master Data Data Integrator Data Services Data Grid Process Manager Service Bus Data Quality Data Profiling Human Workflow Data ELT/ETL Data Migration Data Federation Data Replication Data Governance </li> <li> 13. Unified Information Strategy from Oracle Complete, Integrated Platform from Storage to Scorecard Application and Data Services Business Process Management Information Management 2009 Oracle Corporation Content Management Services Business Intelligence Services Collaboration Services Transaction Processing Services File System Real-Time Data Feed OLTP Content Mgmt Data Warehouse OLAP Cube Oracle Data Integration Suite Oracle Data Warehousing Oracle BI Foundation OLAP OLTP Appliance Mining Partitioning Modeling ETL/ELT CDC Data Federation Data Services Data Quality Master Data SQL Tooling RAC </li> <li> 14. Agenda <ul><li>Why Unified Information Management is key to Information Agility </li></ul><ul><li>Oracles Data Integration Offering &amp; Strategy </li></ul><ul><li>How Unified Information Management impacts IT and the Business </li></ul><ul><li>Customer Case Studies </li></ul><ul><li>Summary </li></ul> 2009 Oracle Corporation </li> <li> 15. Improving Information Agility Oracle Data Integration as part of the Fusion Middleware family 2009 Oracle Corporation </li> <li> 16. Reduced IT Costs Lower TCO for integration and migration projects 2009 Oracle Corporation </li> <li> 17. Reduced IT Costs Lower TCO for integration and migration projects 2009 Oracle Corporation <ul><li>Reduced IT costs through consolidation and data migration </li></ul></li> <li> 18. <ul><li>Heterogeneous sources </li></ul><ul><li>Heterogeneous targets </li></ul><ul><li>Any Data Warehouse </li></ul><ul><li>Flexible data loading </li></ul><ul><li><ul><li>Incremental load </li></ul></li></ul><ul><li><ul><li>Changed data capture </li></ul></li></ul><ul><li>Slowly changing dimensions </li></ul><ul><li>Data integrity and consistency </li></ul><ul><li>Data lineage </li></ul>Data Warehousing Using ODI Reduces costs by consolidating Data silos 2009 Oracle Corporation Data Warehouse Cube Cube Cube ---- ---- ---- ---- Operational Analytics Metadata Load Transform Capture Changes Incremental Update Data Integrity Aggregate Export </li> <li> 19. <ul><li>Bulk-load historical data to new application </li></ul><ul><li>Transform source format to target </li></ul><ul><li>Synchronize new and old applications during overlap time </li></ul><ul><li>Capture changes in a bi-directional way (CDC) </li></ul>Data Migration Using ODI Bulk Load Data To Ease Application Migration 2009 Oracle Corporation Old Applications New Application Metadata Initial bulk load CDC for synchronization Transformation to new application format CDC for loop-back synchronization CDC CDC ---- ---- ---- ---- </li> <li> 20. Verizon Reduces costs through consolidation <ul><li>Projected cost savings of $400M in 3 Years </li></ul><ul><li>Significantly reduced the hardware footprint through combined SOA+ ODI </li></ul><ul><li>ODI + SOA helped to build out a shared services layer which helped provide greater flexibility </li></ul><ul><li>Consolidate database (DB2, Sybase, Informix to Oracle) </li></ul><ul><li>Consolidate ERP (PeopleSoft HR/Payroll, Decommissioning SAP), </li></ul><ul><li>In addition the program helped to decommission Cystal and Cognos and adopt Oracle BIEE </li></ul>Results Using Oracle Data Integration <ul><li>Streamline and automate business processes around new hire on boarding </li></ul><ul><li>Provide better business insight and manage FiOS supply chain </li></ul><ul><li>Lower the cost of rewriting SAP, PeopleSoft &amp; Legacy interfaces (about 209) through custom code </li></ul><ul><li>Lower the cost of IT infrastructure from multiple systems </li></ul>Challenges 2009 Oracle Corporation </li> <li> 21. Eliminate Custom Code Improved flexibility and declarative design lowers implementation costs 2009 Oracle Corporation <ul><li>Reduced development costs through declarative design </li></ul><ul><li>Pre-integrations (Knowledge Modules) for faster time to value </li></ul></li> <li> 22. Declarative Set-based Design The WHAT Provides significant reduction in custom coding <ul><li>ODI provides Declarative Set-based Design, simplifies number of steps </li></ul><ul><li>Benefits: </li></ul><ul><li><ul><li>Significantly reduce the learning curve </li></ul></li></ul><ul><li><ul><li>Streamline access to non-IT pros </li></ul></li></ul><ul><li><ul><li>Shorten implementation times </li></ul></li></ul><ul><li><ul><li>High performance every time </li></ul></li></ul> 2009 Oracle Corporation </li> <li> 23. <ul><li>Leverage Database Optimizations: Native SQL; Native Functions; Native Loads; Native Journaling / CDC </li></ul><ul><li>Tailor to an organizations existing best practices </li></ul><ul><li>Ease administration work </li></ul><ul><li>Reduce cost of ownership </li></ul>Journalize Read from CDC Source Load From Sources to Staging Check Constraints before Load Integrate Transform and Move to Targets Service Expose Data and Transformation Services Reverse Engineer Metadata Reverse Journalize Load Check Integrate Services Knowledge Modules Architecture CDC Sources Staging Tables Error Tables Target Tables WS WS WS SAP/R3 Siebel Log Miner DB2 Journals SQL Server Triggers Oracle DBLink DB2 Exp/Imp JMS Queues Check MS Excel Check Sybase Oracle SQL*Loader TPump/ Multiload Type II SCD Oracle Merge Siebel EIM Schema Oracle Web Services DB2 Web Services Sample out-of-the-box Knowledge Modules Benefits 100+ Pluggable Knowledge Modules The HOW For Faster Time to Value, Key to Flexibility, Modularity, and Extensibility 2009 Oracle Corporation </li> <li> 24. Financial Case Study: Interbank Reduced Development Costs for ETL <ul><li>Increases development productivity by at least 50% </li></ul><ul><li>Increases market share by 50% by being able to correctly profile each client based on the risk </li></ul><ul><li>Produces data interfaces that are better documented and easier to understand </li></ul><ul><li>Executes loading process that used to take eight hours in less than two hours despite dramatic increases in data complexity of the transformations </li></ul>Results Using Oracle Data Integration <ul><li>Improve loading of data warehouse </li></ul><ul><li>Being able to correctly profile each client based on the risk </li></ul><ul><li>Improve the integration of banking systems, collection systems, and front office systems </li></ul><ul><li>Modernize batch exchanges and EDI interfaces toward real time </li></ul>Challenges 2009 Oracle Corporation </li> <li> 25. Improve Performance Real-time data warehousing for real results 2009 Oracle Corporation <ul><li>High volume performance for bulk data movement through ELT </li></ul><ul><li>Real-time feeds, improved overall responsiveness </li></ul></li> <li> 26. Optimized Data Loading through E-LT The key to improved performance and reduced costs <ul><li>E-LT provides flexible architecture for optimized performance </li></ul><ul><li>Benefits: </li></ul><ul><li><ul><li>Leverage Set-based transformations </li></ul></li></ul><ul><li><ul><li>Improved performance for loading, no network hop </li></ul></li></ul><ul><li><ul><li>Takes advantage of existing hardware </li></ul></li></ul> 2009 Oracle Corporation Lookup Conventional ETL Architecture Extract Load Transform Next Generation Architecture E-LT Load Extract Transform Transform </li> <li> 27. Changed Data Capture Enables Real-time Data Warehousing <ul><li>Change Data Capture provides real-time updates of mixed data sources without impacting performance </li></ul><ul><li>Benefits: </li></ul><ul><li><ul><li>Improved performance for extraction delta based </li></ul></li></ul><ul><li><ul><li>Operates in near-real time </li></ul></li></ul><ul><li><ul><li>Timeliness of data </li></ul></li></ul> 2009 Oracle Corporation </li> <li> 28. Overstock.com Real time Enterprise Data Warehouse <ul><li> Having access to key business metrics in real-time is no longer a fantasy. In short, Oracle Data Integrator gave us the ability to make better decisions and better manage our bottom line. </li></ul><ul><li>Found a way to ensure that data warehouse was constantly updated. </li></ul><ul><li>Even highly complex transformations are automated </li></ul><ul><li>Supporting several terabytes of data stored in the enterprise warehouse, and millions of daily transactions </li></ul>Results Using Oracle Data Integration <ul><li>Wanted to enable sales, finance, marketing and merchandising teams to have access to near real-time data so that they could make timely, more intelligent business decisions. </li></ul><ul><li>Wanted to know at any point in time if company performance is meeting the target metrics. </li></ul><ul><li>Needed a data integration product that could handle our high-volume loading and transformation requirements in near real time. </li></ul>Challenges 2009 Oracle Corporation </li> <li> 29. Business Benefits of Unified Information Management Agile and Intelligent for Business 2009 Oracle Corporation </li> <li> 30. Improve Agility for your Data Re-use information for improved business performance 2009 Oracle Corporation <ul><li>Connect SOA + Data Integration for improved flexibility and agility of business processes </li></ul></li> <li> 31. Bulk Data Services Provides business processes integration and improved re-use <ul><li>Decouple business apps from underlying data-centric applications </li></ul><ul><li>Recombine existing services and app components instead of new development </li></ul><ul><li>Benefit </li></ul><ul><li><ul><li>Enables efficiencies in transformation, data loading, data synchronization, all at improved performance </li></ul></li></ul> 2009 Oracle Corporation Oracle SOA Suite Business Activity Monitoring Web Services Manager Business Rules Engine Enterprise Service Bus Oracle BPEL Process Manager Bulk Data Processing Oracle Data Integrator ODI Knowledge Modules Transform. Services Changed Data Capture Data Services ODI Connectivity Framework </li> <li> 32. Ross Stores Data Warehouse Agility for Less <ul><li>75% improvement of Business Process Execution </li></ul><ul><li>Together with Oracle SOA Suite (Oracle BPEL PM) provided business optimization, process visibility, exception handling </li></ul><ul><li>Seamless data integration from heterogeneous sources leveraging SOA helped to create a more flexible, standards based integration approach </li></ul><ul><li>Closed loop processing using BAM and Data Integration...</li></ul></li></ul>


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