Fusion:Big Data, Big Art

Stewart PrattDirector of Data and Analytics

Sapient Nitro

Stewart PrattDirector of Data and Analytics

Sapient Nitro

 ”the modern data scientist does tend to share common traits with philosophers….finding meaning amidst chaos ... ”

“The most common misperception about big data: That it's a science. Extracting meaning from big data is equal parts art and science”.

“the ability to reframe complex problems in creative, simple and understandable ways. Data scientists are the new storytellers for the digital age”.

Number one agency in the UK: Income from digital work: £91.6 million (NMA, 2012)

EntrepreneurshipNew Business models

DataMaths

Technology

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Design

Monica Rogati, Senior Data Scientist at LinkedIn

“they are half hacker, half analyst, they use data to build products and find insights. It’s Columbus meet Columbo – starry eyed explorers and skeptical detectives”.  

“what makes a good scientist great is creativity with data, skepticism and good communication skills”.

“Getting all of that together in the same person is difficult – because traditionally, people different people follow different paths in their careers – some are more technical, others are more creative and communicative. A data scientist has to have both”.

1,300 Jobs

Games Analytics:Advanced data mining and predictive modelling to analyse behaviours.  "A developer can build 'funnels' that depict the player actions leading to a financial conversion like purchasing extra content or virtual merchandize,"

Justin Johnson, CTO Playmetrix,

“If the UK’s creative businesses want to thrive in the digital future, you need people who understand all facets of it integrated from the very beginning…bring engineers into your company at all levels, including the top.” 

Eric Schmidt, Chair of Google, MacTaggart Lecture, Edinburgh TV Festival, 27 August 2011.

“You need to bring art and science back together.” Eric Schmidt