fusion b2b capabilities brochure

INBOUND

SOCI

AL

PLANNINGOUTBOUND

ADVERTISING

RESEARCHSALES

PUBLICITY

INTERNET CONTENT

DIRE

CT

EVENTS

BRANDING

CONTENT

PPC

ADWORDS

SEO

SEM/SM

MMICROSITES

ANALYTICS

LINKEDIN

TWITTER

FACEBOOK

YOUTUBE

BLOGS

IDENTITY

LOGOS

ID STANDARDS

NAMING

BROC

HURE

S

BROC

HURE

S

WHITEPAPERS

TRADE SHOWS

SURVEYSWEBCASTS

SECONDARY RESEARCH

TRAINING

SEMINARS

DEMOSPRINT

ONLINE

DIRECT RESPONSE

BRAND ADS

NEWS RELEASE

DISTRIBUTION

ARTI

CLES

MEDIA RELATIONS

PRESS CONFERENCE

SYNDICATED RESEARCH

FOCUS GROUPS

WIRE SERVICES

SEGMENTATION

POSITIONING

COMPETITIVE INTEL

SALES ANALYSIS

DASH

BOAR

D

SALES TOOLS

LEAD MANAGEMENT

CHAN

NEL

AUTOMATION

CRM

DATABASE

BROADCASTEM

AIL

SALE

S AN

ALYS

IS

PRIM

ARY

RESE

ARCH

MET

RICS

MOBILE/APPS

Confused About Marketing?

MEET FUSION!

Istraditionalmarketingobsolete?HowcanImeasuremarketingresults?Isourbrandstrategyrelevanttocustomers?Howcansearchengineresultsbeimproved?Cansocialmediadrivesalesleads?Aretradeshowsandeventsworthwhile?Shouldwemanagemarketinginternallyoroutsource?Toughquestionsthatdemandrealanswers.

RecognizedasaTopB2BAgencyforthelast6years,andwinnerofover50nationalawardsformarketingexcellence,FUSIONb2b

isoneoftheleadingmarketingagenciesinNorthAmericaforonereason—wedeliversalesresults.Morethenever,FUSIONhelpsclients,whetherbilliondollarglobalcorporationsorstart-ups,manageeffectiveandmeasurablemarketingprograms.

Andwhilemanyagenciesstrugglewiththerapidlychangingmarketinglandscape,weatFUSIONembraceit.Butdon’ttakeourwordforit,seeforyourself!

Modern Business-to-Business Marketing is changing rapidly and more complex than ever before.

The Integration of Traditional Marketing with New Marketing Delivers Synergies and Measurable Results.

Founded in 1996, FUSION pioneered Integrated Marketing Communications (IMC), and once again has invented new approaches to more effectively manage all aspects of marketing. Traditional and new marketing. Online and Offline. Push and pull marketing. Outbound and Inbound. FUSION b2b can help you navigate the changing marketing mix to realize dramatic results.

The Changing Marketing Mix (at-a-glance)

OutboundMarketingADVERTISINGprintbroadcastonlinedirectresponsebrandads

PUBLICITYnewsreleasesnewsdistributionarticlesmediarelationspressconference

EVENTS tradeshowswebcasts trainingseminarsdemos

SALES salestools leadmanagementchannelprogramsautomation/crmpromotionmerchandising

InboundMarketingINTERNETweb2.0ppc/adwordsseosem/smmmicrositesmobile/appsanalytics

SOCIAL linkedin twitter facebookyoutubeblogs

CONTENTbrochureswhitepaperscatalogs researchsurveys

DIRECTemailmail listmanagementcrmdatabase

MarketingMeasurementTRADITIONAL inboundtelephonecustomeracquisitionadvertisinginquiriesPRclipsdatabase/CRMmarketresearch leadgeneration/management

INTERNETwebstats/analyticspay-per-clickSEOtools registrationsESPdashboardPRdashboardgooglealertsUTM’s

SOCIAL linkedinyoutube facebook twitter radian6googlealerts

StrategicMarketingRESEARCHprimaryresearchsecondaryresearchsyndicatedresearch focusgroupssurveyscompetitiveintel

PLANNING strategicplansmediaplansbudgetssalesanalysismetricsdashboard

STRATEGY segmentationpositioningproductsmarketcontent

BRANDINGgraphicidentity logos idstandardsnamingpackaging

Winner of more than 20 national creative and marketing awards for identity, FUSION has created a broad range of identities for billion dollar brands and start-ups alike.

Our Gallery is particularly deep with examples of visual identities. From logos and graphic themes, to stationery systems, packaging, signage and Internet websites. Ask about product and corporate naming.

01. SANDRACARe02. NObel bIOCARe

03. AFTeRMATCh ClAIM SCIeNCe 04. WINTeRSeT

05. FC lIghTINg06. AURUM

BRANDING

SM

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03

01

06

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Advertising that sells. Advertising that changes perceptions. Advertising that wins awards (note order of importance). From corporate image campaigns to product and direct response ads. FUSION b2b advertising is effective because it blends category insight with clever copy and bold art direction to achieve demonstrable results. From print, to online, to broadcast radio and TV.

01. WeATheR gUARD®02. lAbel-AIRe

03. AFTeRMATh ClAIM SCIeNCe04. TRINe

05. CONCeNTRA06. VAUghAN & bUShNell

07. OMRON08. eleCTRIC CITy

Advertising

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FUSION b2b’s internet group specializes in next generation websites, e-commerce, Search engine Optimization (SeO).

FUSION provides turn-key or ala carte web design, programming and development, along with hosting and CRM integration. FUSION offers SEO services to improve organic search results, and a full array of paid search (PPC) services. Ask about our complimentary Internet Analysis.

01. INTeRMATIC02. WITTeNSTeIN

03. PlIANT 04. AFTeRMATh

05. beTTeR bUIlT gARAgeS

Internet MarketIng

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Product and corporate brochures, catalogs, flyers and product sheets, folders, sales and training tools, technical manuals and white papers. FUSION provides complete copy writing and design of literature, along with photography and printing, when needed.

01. FC lIghTINg bROChURe02. WeATheR gUARD® CATAlOg

03. NObel bIOCARe TRI-FOlD bROChURe04. FORSyThe bROChURe

05. MARCh PUMP bROChURe

Brochures

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4 WEATHER GUARD® TRUCK EQUIPMENT. SECURING YOUR REPUTATION®

PROFESSIONAL TRUCK BOXES

Rolling up with WEATHER GUARD® Professional Truck Boxes in your vehicle commands instant respect. You’re a serious professional and you want the world to know it. Fortunately, we offer many ways for you to express your credibility. Your choices will depend on how you work and how much free space you need in your truck bed. WEATHER GUARD® Professional Truck Boxes cover all the bases, from the classic, rugged Saddle Box to the Cross Box, Pork Chop Box and space-saving Lo-Side and Hi-Side Boxes, WEATHER GUARD® Professional Truck Equipment means business.

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E-LINE™ Saddle Boxes

Truck Box Accessories

Lo-Side Boxes

Hi-Side Boxes

All Purpose Chests

Pork Chop Boxes

Cross Boxes

Saddle Boxes

4

Sec

urin

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ur R

eput

atio

n®

WWW.WEATHERGUARD.COM

TRUCK STORAGEEQUIPMENT

FUSION Social Media Marketing services are complete and business-focused. Integrated with brand websites, social media improves search engine results, leverages publicity, and drive measurable sales leads. Shown here, various Blogs, Facebook, Twitter, YouTube and LinkedIn pages.

01. WeATheR gUARD® TWITTeR PROFIle02. KNAACK® yOUTUbe PROFIle03. KNAACK® TWITTeR PROFIle

04. CONSTRUCTION MARKeTINg ASSOCIATION (CMA) blOg 05. WeATheR gUARD® yOUTUbe PROFIle

06. IMeC FACebOOK PROFIle07. IMeC blOg

Social Media

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01. FC lIghTINg bROChURe02. FORSyThe bROChURe

03. USg POCKeT FOlD-OUT04. WeATheR gUARD® bROChURe

05. NObel bIOCARe TRI-FOlD bROChURe06. IeP bROChURe

07. MARCh PUMP bROChURe

Identify your customers, and communicate with them directly. Direct marketing is still a critical component to any successful B2B program. FUSION can help with prospect database development and management. List procurement, along with direct mail and email programs. Target your market.

01. IMeC CASe STUDy POSTCARD02. AMCOR POSTCARD

03. CDI CD DIReCT MAIl04. FUSION eleMeNTS e-NeWSleTTeR

05. AFTeRMATh DIMeNSIONAl DIReCT MAIl CAMPAIgN06. FIRST lOgIC DIReCT MAIl

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05Direct Marketing