fundraising trend
TRANSCRIPT
Fundraising 2.0By myCommunityPlace
04/13/2023 http://mycommunityplace.com | [email protected] 2
Interesting Statistics
5%14%
8%
73%
Amount = $291 B
Corporations Foundations
Bequests Indivuals
$211.77 B
2010 US Nonprofit Contributions
$41 B to education
04/13/2023 http://mycommunityplace.com | [email protected] 3
Review of Current Fundraising
Traditional 1.0
04/13/2023 http://mycommunityplace.com | [email protected] 4
Is Your Fundraising Effective?
Return on investment for Fundraising:
Total # of hours by volunteers + upfront cost
• Bad economy – is there ever a good time?– Companies donate less– Individuals are hurting
04/13/2023 http://mycommunityplace.com | [email protected] 5
What We Have Heard
• Demographics – ours is not ideal– Families are busy– Cultural and language differences– Less-affluent neighborhood
• Knowledge & Connection – or lack thereof – Successful fundraising strategies– Involved and connected families
• Cause – why your supporters care• Motivation – what leads them to help• Places – where does interaction happen• Value – what do they get out of it
04/13/2023 http://mycommunityplace.com | [email protected] 6
Key Issues
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Places
• Follow your supporters?• Language /culture difference? – Not on social-networking sites.
• Emails are not being read or simply put, just skimmed? – True, but they do read Facebook posts or tweets.
Fact: More people communicate through Facebook or Twitter than emails or phone calls.
04/13/2023 http://mycommunityplace.com | [email protected] 8
Social Media, Hype or Real?
• 91 % of US population uses a mobile device• 90% of nonprofits are on Facebook• 61.5% of US households use social networks• Minority more inclined to support a cause online
04/13/2023 http://mycommunityplace.com | [email protected] 9
Values
The members you have before
The members you have today
“I don’t have the time!”
“I don’t like the product, what makes you think I will sell it to my friends and family?”
04/13/2023 http://mycommunityplace.com | [email protected]
Fundraising 2.0
04/13/2023 http://mycommunityplace.com | [email protected] 10
• Specific• Desirable
• Passive• Community• Social
• Transparent
• Sustainable Income• ROI
04/13/2023 http://mycommunityplace.com | [email protected]
Analysis
04/13/2023 http://mycommunityplace.com | [email protected] 11
Criteria Traditional 1.0 2.0
Volunteer resources required Intensive Moderate Light
Community Centric (organic) Somewhat Somewhat Definitely
Desirable products No Mostly yes Yes
Ease of use No No Yes
Transparency No No Yes
Social networking No No Yes
Flexibility (supporters) No Somewhat Yes
ROI Low Medium High
04/13/2023 http://mycommunityplace.com | [email protected]
MCP Recommendation
04/13/2023 http://mycommunityplace.com | [email protected] 12
• Communication – interact with your supporters• Focus on what is valuable to them• Introduce new fundraising strategy as a
complement to existing efforts• Know your ROI (product mix)
04/13/2023 http://mycommunityplace.com | [email protected]
Trend
04/13/2023 http://mycommunityplace.com | [email protected] 13
ROI
Time
Tradi-
tional
1.0
Tradi-tional1.0
2.0
Tradi-
tional
1.02.0
Before Now Tomorrow