fundraising in your local community
TRANSCRIPT
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Fundraising In Your Local Community Workshop
Thursday 4th February 2016Deirdre Murphy, Fundraising Advice Officer, NICVA
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Agenda
• What we mean by Community Fundraising• Community Fundraising techniques• The challenges of Community Fundraising
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What is Community Fundraising?
It’s about raising funds from...local communities
through… developing volunteer networks
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Why Community Fundraising?
Discussion - 3 reasons why you wish to develop Community Fundraising
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Benefits of Community Fundraising• Brings new donors on board• Attracts positive PR and increases brand
awareness• Builds quality long term relationships• Keeps donors engaged• Unrestricted funds
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‘Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has’
Margaret Meade
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Who
do you know?
Who
do they
know?
What
are thei
r interests?
What could they
do?
Who can
ask them?
Recruiting Volunteers
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Building the Relationship
Ask
Thank
Update and thank againAsk Again
Thank again
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“I've learned that people will forget what you said, people will forget what you did, but people will
never forget how you made them feel.”
Maya Angelou
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Database is a Must• CiviCRM – www.2020media.com• Microsoft Access• Salesforce - http://www.salesforce.com/uk/• Dynamic CRM - https://www.tt-exchange.org/• Raisers Edge - https://
www.blackbaud.co.uk/notforprofit/fundraising-crm/products/the-raisers-edge
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Techniques
CommunityFundraising
Events Domestic Challenges
Legacy
Online
Overseas Challenges
Schools
Fundraising Campaigns
Fundraising Groups
Shops
In-memoriam
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Charity Shops
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Own Events
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Domestic Challenges
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Overseas Challenges
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Online
JustTextGiving by Vodafone
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Fundraising Campaigns
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Top tips to Establish a Group
• Terms of Reference
• Fundraising Plan
• Willingness to learn
• Celebrate successes
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Challenges• Competitive Environment• Time consuming• Low return on investment• Skilled staff to support volunteers• Fundraising culture• Things can go wrong!
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Any Questions?
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Institute of Fundraising Code of Fundraising Practice
“The principle of self-regulation is to allow individuals and fundraising organisations to
demonstrate best practice, eliminate poor practice and increase public trust and confidence in the
voluntary and community sector”.http://www.institute-of-fundraising.org.uk/guidance/code-of-fundraising-practice/http://www.institute-of-fundraising.org.uk/guidance/fundraising-disciplines/major-donor-fundraising/
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Fundraising Advice Service
Tel: 028 9087 [email protected]
@nicva_FRAdviceFundraising Advice NICVA
www.nicva.orgwww.grant-tracker.org