FUNDRAISING FIELDGUIDE@CEE
CARLOS EDUARDO ESPINAL
> www.seedcamp.com> www.fundraisingfieldguide.com
SEEDCAMPTHE FIRST ROUND FUND
CAPITAL - SUPPORT - NETWORKPRE-SEED & SEED INVESTMENT ROUNDS
EVERESTTHE TV SHOW
SEEKING INSTITUTIONAL FUNDING ISN’T FOR EVERYONE
THE ODDS ARE AGAINST YOU80% FAIL TO CLIMB EVEREST & 90% STARTUPS FAIL
YOUR PAST EXPERIENCE&
A GREAT TEAM MATTER
YOUR CONTEXT MATTERSODDS STACKED AGAINST YOU
> on the mountain = your body, > on your startup = your country, team, etc
YOU NEED A MINIMUM AMOUNT OF FUNDING TO JUST GET TO BASECAMP
SHOOT FOR 12-18 MONTHS OF CASH RUNWAY ON YOUR FIRST SEED ROUND
THERE ISN’T JUST ONE SUMMIT PUSH, THERE ARE VARIOUS CAMPS
(BASECAMP = PRE-SEED, ADVANCED BASECAMP = SEED, ETC)
PAIR UP WITH AN EXPERIENCED ADVISOR OR INVESTOR
DIFFERENT TIERS OF INVESTORS & ADVISORS
THE FUNDRAISING MINDSET
HINT = IT’S LIKE DATING
RUN THE WHOLE THING LIKE A PROCESS
SETTING MILESTONES & CASH NEEDS
29% STARTUPS FAIL BECAUSE THEY RUN OUT OF CASH
STORY TELLING & YOUR MATERIALSONE-PAGER, PITCH DECK, FINANCIALS
CREATE AN INVESTOR PIPELINE
BE KEENLY AWARE OF YOUR MARKET, YOUR COMPETITION, AND THE
FUNDRAISING CYCLES42% STARTUPS FAIL BECAUSE OF A LACK OF MARKET NEED
19% STARTUPS FAIL BECAUSE THEY ARE OUT-COMPETED
PREPARE YOURSELF FOR THE JOURNEY
(READ BOOKS, READ BLOGS, READ TERMSHEETS)
ITERATE“THE PROCESS”
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