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FUNDRAISING PLAN TEMPLATE

SECTION 1: ORGANIZATIONAL FUNDING NEEDS

Projected Need $

General organization needsProgram or project #1Program or project #2Program or project #3TOTAL FUNDING NEED

SECTION 2: FUNDRAISING GOALS

Projected Revenue By Source

Revenue sources Last Year Actual $ This Year Projected $

Government grantsFoundation grantsCorporate giftsUnited Way/associationsIndividual donorsSpecial eventsTOTAL REVENUE

Projected Revenue By Fundraising Strategy

Fundraising strategies Last Year Actual $ This Year Projected $Top 25 contributors

Annual giving programBoard of DirectorsHigh potential prospectsLapsed donor campaignNew small gifts campaignMonthly donorsOnline/email givingSpecial event #1BequestsTOTAL REVENUE

Other Benchmarks Last Year Actual This Year Projected# Donors >$1,000# Donors

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SECTION 3: FUNDRAISING STRATEGIES

For each strategy describe: Vision or purpose for this strategy

Actions / steps / tasks that will help you achieve the vision and associated deadlines

Lead person

STRATEGY ACTIONS LEADERAnnual Fund

Individuals and organizationsgiving

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List of top 25 donors

List of top 25 highest potential prospects

Job descriptions for staff and volunteers involved in fundraising

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