Balance utilizes weight and proportion to create visual interest and direct the viewer.

Balance

Fundamentals of DesignUnit 7: BalanceModule 3: Understanding the Expressive Potential of Balance

Symmetry contributes to the illusion of balance (such as in the image above), but visual designs do not need to be symmetrical or linear to be considered balanced.

Balance

Fundamentals of DesignUnit 7: BalanceModule 3: Understanding the Expressive Potential of Balance

Balance can be used to create a sense of movement in a design. In the example above the asymmetrical layout appears to be moving across the page.

Notice the balance in the following slides. How does the use of balance effect the sense of movement in each piece?

Balance

Fundamentals of DesignUnit 7: BalanceModule 3: Understanding the Expressive Potential of Balance

Balance

Fundamentals of DesignUnit 7: BalanceModule 3: Understanding the Expressive Potential of Balance

Balance

Fundamentals of DesignUnit 7: BalanceModule 3: Understanding the Expressive Potential of Balance

Balance

Fundamentals of DesignUnit 7: BalanceModule 3: Understanding the Expressive Potential of Balance