FUNCTIONS OF SPEECH

COMMUNICATION

FUNCTIONS OF SPEECH COMMUNICATION

Speech Communication plays a variety of functions in an invidual’s life and in society as whole.

What happens to one part of a system

affects the other parts.

Ross 3; Wahlstrom 31-32

Sender’s Standpoint Society’s Standpoint Receiver’s Standpoint

THREE CATEGORIES OF COMMUNICATION FUNCTIONS

THE SENDER’S STANDPOINT Functions are information are information, instruction, persuasion and entertainment. (Wahlstrom 33-38)

Information Instruction

Persuasion Entertainment

INFORMATION Refers to data or facts, is shared every time a sender communicates something to another person .

A teacher telling students about earthquakesA student talking about her researchA travelogue about the Tower of LondonA computer programmer speaking about new software

INSTRUCTION Refers to data or facts, is shared every time a

sender communicates something to another person .

If you give someone your name (informational)

If he/she uses it to teach you how to write in Chinese (instructional message)

PERSUASION a message designed to alter a person’s beliefs or behavior. It is also identified through appeals to personal motives and behavior.

Senders are usually motivated by the desire for power

Financial Reward like political campaigns or commercials

ENTERTAINMENT

Amuses and gives pleasure.

People from an entertainment industry such a Radio, Television, Theater, and Film. (provide entertainment events to make profit)

THE SOCIETY’S STANDPOINT

Functions are surveillance, correlation, socialization and entertainment

SURVEILLANCE

the function served by mass media when they monitor and report what is happening in the environment .

Progress of Kidnapping case of the Chines businessman in Makati

CORRELATION is the function provided by mass media when they interpret what is happening in the environment

Previous kidnapping case of the Chines businessman in Makati

SOCIALIZATION is the function played by media in teaching members of society what their roles are & how things work so

Local officials of the city of Antipolo to do their job on garbage collection

ENTERTAINMENT is the primary function of mass media as a source of enjoyment or pleasure

Sitcoms, Soap Opera, Noon time Variety Show

THE RECEIVER’S STANDPOINT Functions are personal identity function, social integration function, cognitive function and escape function.

PERSONAL IDENTITY

provides individuals an understanding of who they are. Self-concept is not inbornIt is developed by observing ourselves and by observing how others behave towards us.

SOCIAL INTEGRATION Is the way in which communication is used to meet our need to belong.It is communication’s linking functionPeople need human contact & interaction

COGNITIVE FUNCTION Is the ability to use symbols & internalize speech.Makes memory & imagination possibleAllows us to see & understand things from others point of view.

ESCAPE FUNCTION

Is the use of communication as a means to relax