fun and creative outdoor advertising
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Fun and Creative Outdoor AdvertisingBy Kholoptsev Daniil. Group 5202
Supervisor: Timoshenko L.P.
Thesis statement:
Outdoor advertising is visual storytelling
marketing tool and can be considered as a
key method of advertising in future.
What do outdoor ads accomplish?
Outdoor advertising increases brand awareness by reminding consumers of a product as they travel through their day.
Unlike radio, TV, newspaper, and Internet advertising, outdoor is hard to ignore.
Benefits and setbacks
Pros
• High reach and frequency at low cost
• 24 hour exposure• Gains immediate
attention
Cons
• Can only communicate short messages
• Difficult to measure• Regarded as visual
pollutant by some
Outdoor advertising
Billboards
• Bulletins• Digital billboards• Spectaculars (light box)• Posters• Junior posters• Wall murals
• Keep it simple • Personalize• Use human appeal• Use color• Location
this ad is definitely eye-catching and one of my favorites for originality
and creativity
Pacific Airlines
Also creativity in their use of the billboard acting as a
weight beam
Silberman’s Fitness Center
They placed furniture on the billboard to
create a dynamic 3-D installation
IKEA
Street Furniture
• Bicycle racks• Bus benches• Bus shelters• Kiosks• Shopping malls• Sidewalks
Transit
• Airports• Buses• Golf carts• Trains• Subways• Taxicabs
Alternative
• Arena and stadium• Beach• Blimps
• Cartons and cups• Cinema
• Trash receptacles• Turnstiles
So what’s next?
More Digital
Thank you for
your attention
!