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www.axis.com
Full year report January – December 2012
Ray Mauritsson, CEO & President
Fredrik Sjöstrand, CFO
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www.axis.com
> Founded in 1984
> IT company driving the shift towards digital video
surveillance products
> Global partnerships through distributors, resellers and
system integrators
> Offering the market’s broadest portfolio of network video
products
> Worldwide presence in 41 countries, 1 403 employees*
> Listed on NASDAQ OMX, under the ticker AXIS
This is Axis
*December 31, 2012
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www.axis.com
> General cautiousness due to global
macroeconomic uncertainty
> Market leader in video surveillance*
> Successful product launches and prestigious
technology awards
> Positive trend for offering to small installations
> Continued global expansion
> Axis to Nasdaq OMX Stockholm Large Cap
Highlights 2012
Source: IMS Research 2012
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www.axis.com
> January-December
– 4 184 MSEK (3 578)
– Growth 17%
– Currency effects 91 MSEK
> October-December
– 1 180 MSEK (1 051)
– Growth 12%
– Currency effects 29 MSEK
MSEK Growth
Sales
0%
10%
20%
30%
40%
50%
0
200
400
600
800
1000
1200
Sales Growth
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www.axis.com
Currency effects on total sales by region
-25-15
-55
1525354555
EMEA Americas Asia
Q1 12
Q2 12
Q3 12
Q4 12
MSEK
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www.axis.com
Operating expenses Q1 2010 – Q4 2012
0
50
100
150
200
250
Sales & Marketing
Administration
Research &
Development
MSEK
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www.axis.com
EBIT and Gross margin*
> Gross margin
– 50,9 % (50,8%)
> Operating margin
– 17,5 % (18,3%)
> Profit margin
– 17,4 % (18,2%)
MSEK Margin
0%
10%
20%
30%
40%
50%
60%
0
40
80
120
160
200
240
EBIT Gross margin EBIT margin* Q4, 2012
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www.axis.com
Regional highlights Q4
Asia
EMEA
Americas • Growth in line with the market, 14 % in local currency
• 47 % of total sales
• High penetration of network video
• Growth slower than the market, 12 % in local currency
• 41 % of total sales
• Growth rate varies between countries
• Growth higher than the market, 34 % in local currency
• 12 % of total sales
• Continued investments for high growth
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www.axis.com
Global highlights 2012
Partner
People
Products • Launched more than 30 new innovative products
• New offering for smaller installations
• Introducing new technology throughout the portfolio
• High pace in recruitment, 276 new employees
• Focus on sales organization
• Making sure to keep the Axis culture
• More than 55 000 partners globally
• High pace in market events
• Educating the market through Axis Certification Program and
Axis Communication Academy
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www.axis.com
Axis long term strategy
Focused on
network video
Expert partner
network
Global reach,
local presence
High launch rate 41 countries 55 000 partners
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www.axis.com
Innovative products
New technology Efficient solutions Broad perspective
Cutting edge technology
Create trends
High launch rate
Broadest product portfolio
Meet specific needs
Improve big sellers
Improved sales offer
Stronger relationships
Facilitated use
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www.axis.com
Global reach with local presence
Asia EMEA Americas
*countries with local presence
50% of total sales
7 countries*
38% of total sales
23 countries* 11 countries*
12% of total sales
137 employees 1 050 employees 216 employees
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www.axis.com
Business model
Resellers
Distributors
System integrators
End customers
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www.axis.com
Video surveillance market
Strong growth potential
Many key drivers
Technology shift
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www.axis.com
Video surveillance market
Source: IMS Research 2012
Network Video
Surveillance
Analogue Video
Surveillance
Others
(i.e monitors and
housing)
2011
$ 10,5 billion
2016
$ 20,5 billion
• Total market growth of 14%
• Total network video growth of 24%
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www.axis.com
Convergence in the video surveillance market
Analogue
video
Small systems Large systems
• Technology shift just starting
• High growth potential
• Cost efficient and easy-to-use
solutions
• IP technology fully accepted
• Well penetrated market
• Quality, functionality and scalability
in focus
Network video Analogue video
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www.axis.com
Product launches 2012
AXIS M30-series AXIS Camera Companion AXIS P12-series
Suitable for banks, offices,
retail and schools
360° surveillance
High resolution
Ideal for ATM:s, banks
and retail
Discrete surveillance
High performance
Innovative solution for
small systems
Positive trend since launch
Broad product offering
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www.axis.com
Emerging Markets
27%
Mature Markets
73%
Mature vs. Emerging – Network Video Market
Emerging Markets
47%
Mature Markets
53%
Axis 2012 IMS 2015
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www.axis.com
> Short term perspective
– Macroeconomic uncertainty
– Keep market leading position
– High pace in new product launches
– Continued focus on expansion and recruitment
> Long term perspective
– Good market conditions for a continued positive
development within network video,
20-25 percent growth
Outlook
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www.axis.com
Thank you!
network video
innovation
glo
bal
HD
TV
part
ner
netw
ork
leader
camera
protect
outdoor
image usability
leader
safe
therm
al
easy installation
inte
llig
en
t
open
integration ease of use
competence
megapixel
environment
worldwide
H.264
focus
Axis
video encoder
co
nve
rge
nce
Get the Axis picture. Stay one step ahead.