full spectrum civic engagement: steve anderson from new/mode + openmedia
TRANSCRIPT
observing / following:e-blasts, social posts, organic website traffic
endorsing:e-petition with signature notifications
contributing:social sharing, social commenting, memes,
e-mail your MP
Full-Spectrum Engagement
A civic engagement organization that works to keep the Internet
open, affordable, and surveillance-free.
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A purpose-driven enterprise, providing sophisticated civic
engagement tools to the world’s most important causes.
Mistakes are a thing
observing / following:e-blasts, social posts, organic website traffic
endorsing:e-petition with signature notifications
contributing:social sharing, social commenting, memes,
e-mail your MP
iPolitics Interview, Attack Ad
observing / following:e-blasts, social posts, organic website traffic
endorsing:e-petition with signature notifications
contributing:social sharing, social commenting, memes,
e-mail your MP
1. Engagement Principles
2. Networked
3. Multi-Channel
4. Relationship-focused
Full-Spectrum Engagement
observing / following:e-blasts, social posts, organic website traffic
endorsing:e-petition with signature notifications
contributing:social sharing, social commenting, memes,
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1. Show Malleability
2. Give Recognition
3. Be Accessible
4. Build Relationships
5. Share Ownership
Engagement Principles
*Read more at: https://openmedia.org/en/crowdsource
observing / following:e-blasts, social posts, organic website traffic
endorsing:e-petition with signature notifications
contributing:social sharing, social commenting, memes,
e-mail your MP
Networked
1. Dynamic: Loosely coordinated by a dynamic
network of people, civil society organizations and
businesses.
2. Decentralized: Autonomous engagement is
encouraged within the boundaries of high level
statement of unity.
3. Inclusive: Anyone can join if they support the
project’s statement of unity.
4. Amplifying: Members are encouraged to share
each other's materials.
*Read more: http://netchange.co/report/ following:e-blasts, social posts, organic website traffic
endorsing:e-petition with signature notifications
contributing:social sharing, social commenting, memes,
e-mail your MP
Networked
Multi-Channel
Relationship-Focused
Case Study – The TPP
TPP campaign pyramid
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Trans-Pacific Partnership (TPP)
15Step 1: Low barrier petition action
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Embrace Networks
19Step 2: Email MP Action
2020
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22Step 3: Letter to the editor tool 22
2323
24Step 4: Crowdsourcing Input
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Portrait photo with translucent sidebar
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Shaping the debate
Portrait photo with translucent sidebar
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Bill C-51
observing / following:e-blasts, social posts, organic website traffic
endorsing:e-petition with signature notifications
contributing:social sharing, social commenting, memes,
e-mail your MP
leading:letters to the editor,
Tweet @YourMP
owning:volunteers, donors
Step 1: Low barrier petition
Step 2: e-mail your MP to
deepen engagement
Step 3: letters to the editor
turn activists into leaders
Step 4: Tweet @YourRep
Step 4: Click to Call
Results• 300,000+ petition
sign ups
• 50+ published letters to editors
• 1,000s of Tweets @local MPs
• $10s of thousands grassroots donations
• contributed to Harper defeat & opposition policy commitments
A weighty impact
3838
3939Sharing the model
Canadian Mental Health Association:
b4stage4.ca/take_action
Recognition2Action:
Recognition2Action.ca
4040It works!
4141It works!
4242It works!
4343It works!
4444It works!
Source: https://www.bcndp.ca/latest/its-time-new-kind-government-british-columbia
We are…
Campaigners. We weren’t satisfied with the digital
engagement tools on the market. So we built what
today’s campaigns need to engage their communities
and influence decision-makers.
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Cutting-edge tools for today’s campaigns.Empower your supporters. Influence decision-makers. Win.