full frontal pr by richard laermer
TRANSCRIPT
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Full Frontal PR:Building Buzz About Your Business,
Your Product,or YouBy: Richard Laermer
Full Frontal PR:Building Buzz About Your Business,
Your Product,or YouBy: Richard Laermer
Presentation by:
Meghan Callahan
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Richard LaermerRichard Laermer
Authority on Media Culture & Hype
Five Best-Selling Books
RLM Public Relations
Bad Pitch Blog www.badrelease.com
Authority on Media Culture & Hype
Five Best-Selling Books
RLM Public Relations
Bad Pitch Blog www.badrelease.com
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Generating Word-of-Mouth Buzz
Generating Word-of-Mouth Buzz
Coin a Great New Phrase
Turn a Name into a Verb
“Take it to the Streets”
Coin a Great New Phrase
Turn a Name into a Verb
“Take it to the Streets”
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Tricks to Becoming a Successful PR Pro
Tricks to Becoming a Successful PR Pro
Stay Informed About the World
Think Kindly of the Media
Be Confident
Stay Informed About the World
Think Kindly of the Media
Be Confident
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Five Ways to a Reporters Heart
Five Ways to a Reporters Heart
1. Be Courteous2. Do Your
Homework3. Never
Exaggerate4. Don’t ever,ever,
Lie5. Always Follow-Up
1. Be Courteous2. Do Your
Homework3. Never
Exaggerate4. Don’t ever,ever,
Lie5. Always Follow-Up
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“Controversy - Unless it Gets You Thrown in Jail -
Can Be Good for Your Press Book”
“Controversy - Unless it Gets You Thrown in Jail -
Can Be Good for Your Press Book”
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“Thank-You”“Thank-You”
If an Article Goes Well, Send the Reporter a Handwritten thank-you note
If an Article Goes Well, Send the Reporter a Handwritten thank-you note
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Fear:PR’s Silent AdversaryFear:PR’s Silent Adversary
How to gain confidence and swagger?
Workshops to address these issues
How to gain confidence and swagger?
Workshops to address these issues
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Read “Full Frontal PR”Read “Full Frontal PR”
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Contact Me!Contact Me!
Phone: 404-538-4205
Email: [email protected]
Twitter: @meghanc99
Linkedin: http://www.linkedin.com/in/meghancallahan
Phone: 404-538-4205
Email: [email protected]
Twitter: @meghanc99
Linkedin: http://www.linkedin.com/in/meghancallahan