fujitsu’s new approach to · pdf filedigital ecosystem with producers of yamada nishiki...
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0 Copyright 2015 FUJITSU LIMITED
Fujitsu North America Technology Forum 2015
Mikito Kiname, Senior Vice President , Head of Marketing Unit, Fujitsu Limited
February 11, 2015
Fujitsu’s New Approach to Innovation
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1 Copyright 2015 FUJITSU LIMITED
A Hyperconnected World An emerging new world where people, information,
things and infrastructure are connected via networks, transforming work and life everywhere
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2 Copyright 2015 FUJITSU LIMITED
IoT & big data bring huge growth potential to the global economy In 2020, 50 billion or more things
connected to the internet.
Internet of Things & Big Data
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3 Copyright 2015 FUJITSU LIMITED
Things and services are digitized, controlled by intelligent software
“Software is eating the world”
Everything is digitalized
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4 Copyright 2015 FUJITSU LIMITED
Rapidly transform an idea into a business
Rapidly transform an idea into a business
Idea Business
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5 Copyright 2015 FUJITSU LIMITED
The key driver for the future It is People who create value. How people use technologies is
critical.
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6 Copyright 2015 FUJITSU LIMITED
A new way of creating business and social innovation by empowering people with the power of ICT
Human Centric Innovation
Traditional Innovation
Human Centric Innovation
Standalone Connected -People -Information -Infrastructure
Led by specialists
Led by anyone
Waterfall (slow) Agile
Closed Open
High setup cost
Low setup cost
Part of a value chain
Part of an ecosystem
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7 Copyright 2015 FUJITSU LIMITED
Bringing together the 3 dimensions will realize business and social value
Human Centric Innovation
Big Data Information
Enormous numbers
of individuals People
Enormous numbers of end points
Infrastructure
Human Empowerment
Connected Infrastructure Connect everything and optimize business and social infrastructure
Creative Intelligence Create knowledge from information
Connect people and empower
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8 Copyright 2015 FUJITSU LIMITED
Human Centric Innovation is a roadmap for an enterprise to grow.
A roadmap for an enterprise to grow
A Roadmap to the Future
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9 Copyright 2015 FUJITSU LIMITED
Manufacturing (Monozdukuri)
Agriculture
Human Centric Innovation in Action
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10 Copyright 2015 FUJITSU LIMITED
Integrating manufacturing-machines, and ICT with digital technologies
Huge impact on the industry
Manufacturing (Industrial Internet)
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11 Copyright 2015 FUJITSU LIMITED
Industrial Internet Consortium is formed to drive the transformation.
Manufacturing (Industrial Internet)
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A machinery manufacturer utilizes big data analysis technology to seek improvement of the production line.
Manufacturing (Big Data)
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Manufacturing solution (MES, GP4, VPS, etc.)
Manufacturing (Virtual Realty)
Manufacturing solutions
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14 Copyright 2015 FUJITSU LIMITED
Fujitsu provides food & agricultural cloud service to the agricultural enterprises.
The service enables visualizing farm environment and cultivation data to improve agricultural management.
Agriculture (Cloud Service)
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Fujitsu is cultivating low-potassium vegetables at its own plant-factory.
Agriculture (Fujitsu)
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16 Copyright 2015 FUJITSU LIMITED
Asahi Shuzo : establish a digital ecosystem with producers of Yamada Nishiki rice, the type of rice used to brew its premium sake ‘Dassai’ .
Agriculture (Japanese sake)
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17 Copyright 2015 FUJITSU LIMITED
The cloud platform underpins the digital ecosystem
Agriculture (Aeon Agri Create)
Cloud for safer food
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18 Copyright 2015 FUJITSU LIMITED
The cloud platform underpins the digital ecosystem
Agriculture (Aeon Agri Create)
Cloud for safer food
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19 Copyright 2015 FUJITSU LIMITED
The cloud platform underpins the digital ecosystem
Agriculture (Aeon Agri Create)
Cloud for safer food
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20 Copyright 2015 FUJITSU LIMITED
Value will be co-created through a digital ecosystem
Closed Value Chain Digital Ecosystem (Human Centric)
Digital Ecosystems
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21 Copyright 2015 FUJITSU LIMITED
Retail
Content creation
Application development Telecom
service Hardware
development
Website operation Media
…
Ecosystem of smartphone
Provide high-value added products with low cost through the ecosystem
Digital Ecosystems
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22 Copyright 2015 FUJITSU LIMITED
Open innovation
Set up our base for open innovation at Sunnyvale
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23 Copyright 2015 FUJITSU LIMITED
Important to empower individuals (employees) and leverage open community to create innovation
Empowering people and open innovation
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24 Copyright 2015 FUJITSU LIMITED
Collaboration with TechShop
TechShop Inside! — Powered by Fujitsu
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ICT can take a leading role in addressing these global challenges
Responsible Business
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26 Copyright 2015 FUJITSU LIMITED
A safer, more prosperous and sustainable world People are connected and
empowered by knowledge Diverse systems are cross-
connected, shaping digital ecosystems to deliver greater value for people
Human Centric Intelligent Society
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Support your innovation with its cutting-edge technologies
Pursue open innovation with our customers and partners
Our commitment to North America
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28 Copyright 2015 FUJITSU LIMITED