©2011 Global Experience Specialists, Inc. (GES)

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Case Study | Fujifilm

Eye-Full Tower Large Scale Video Wall

Overview

Fujifilm had a need at RSNA 2008 – 2010 for a large scale video wall that would highlight their brand and show several different product lines.

©2011 Global Experience Specialists, Inc. (GES)

ges.com | 800.424.6224

Case Study | Fujifilm

Objectives

• Create an eye-catching video that reinforced Fujifilm’s product line and brand.

• Produce the video so that it was easily repurposed for upcoming shows and events.

• Fit standard aspect ratio content into a non-standard aspect ratio format.

• Create animation and a custom music soundtrack to enhance the video.

Solutions

• GES Multimedia worked hand in hand with Fujifilm to communicate the concept through storyboarding and video previews.

• The video was produced in “chapters” making it very easy to add and subtract product lines year to year.

• Custom animation, including a waterfall sequence that morphed into a digital backdrop, and custom music were created to enhance the video.

Results

• The large video tower served as both attractor and communicator and contributed to Fujifilm’s great success at RSNA 2008, 2009 and 2010.