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Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

Fuelling the cloud adoption of IT Services with highly reliable, scalable Ethernet services

Mateusz Firuta

PLNOG Conference

30th September 2013

2 Copyright © Ciena Corporation 2013. All rights reserved. Confidential & Proprietary.

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HQ: HANOVER, MD

4,600+ EMPLOYEES

1,000+ CUSTOMERS

80+ COUNTRIES


A trusted partner

AMERICAS

AT&T

DISA

ALLSTREAM METRORED

SPRINT

CENTURY LINK

TELUS

COX DEPARTMENT OF ENERGY

VERIZON

TELECOM ARGENTINA

TELMEX

BELL CANADA COMCAST

INTERNET2 LEVEL 3 NASA ROGERS

TIME WARNER CABLE

CANARIE

TRANSTELCO

ZAYO XO

VIVO


A trusted partner

APAC AAPT

SOUTHERN CROSS

TATA

NTT PCCW RELIANCE GLOBALCOM

SAMSUNG SDS

EMEA BT

MOBILY

SEA-ME-WE 4

ETISALAT

FT RASCOM

SFR

COLT

VTN

PLDT

VIMPELCOM LIBERTY GLOBAL

VODAFONE SINGTEL VODAFONE

JANET

SK TELECOM


#1 in packet-optical solutions globally1

#1 in combined WDM and switching in NA

#1 in coherent 40G/100G transport in NA Dell’Oro Group Optical Networks Report, 2Q 2013

The market recognizes our leadership

Worldwide leader in Metro P-OTS technology and innovation Metro Packet-Optical Transport 2.0 Survey, March 2013

#1 in Ethernet-over-Fiber Access in NA and globally CEAP Quarterly Market Tracker, June 2013

Leading supplier in optical control plane technology, product reliability, financial stability, and R&D investment 2012 Global Service Provider Survey: Optical Equipment Leaders

Ciena’s SDN strategy is a market differentiator

Strong portfolio of products for Carrier Ethernet, core, metro and transport networks

Strong OneControl management solution provides an automated and integrated end-to-end visualisation across these networking domains NMS Company Profile, February 2013

1. #1 globally for rolling four quarters 2Q 2012 – 2Q 2013


SDN – The Service Analogy – The Evolution of TV

3 or 4 channels

Web, e-mail, Single Purpose

100’s of channels, Music, apps, …

Millions of apps, cloud, VPNs, …

Industry Birth Application Expansion

On-Demand

Operational Ease

Operational Shifts Rabbit Ears

Channel dial Fine Tuning Dial

Truck Rolls


Ciena’s SDN Activities !   World’s 1st Multi-Layer OpenFlow w/ Stanford

in 2009 !   Founding Member of ONF

!   Currently Chair of 2 working groups !   Market Education !   Optical Transport

!   5400 w/ OF as MPLS LSR Demo in 2012 !   ONF Plugfest 2012 & 2013

!   Successful interop with multiple controllers Openflow 1.0 & 1.3

!   Recently Joined ONRC & Open Daylight !   Build on industry research !   Build on Open Source Content

!   Vectors ‘13: Demonstrated L2 & MPLS SDN w/ Openflow Controller & 5400 & Analytics !   International 100G SDN network !   <50 msec protection !   >5k flows configured per second !   SDN PacketWave Core Implementation !   Monetization & Optimization Applications


On-Demand Networking In Action – Healthcare Industry Example

Imaging Center Remote Radiologist

Problem – variable workloads between locations

Solution – Ciena Intelligent Networking with OPn

Healthcare Example


Scalability Benefit – Carrier Ethernet 1 Mbps to 10+ Gbps à Dynamic network

scalability enables peak performance when needed – e.g., viewing critical exams in a reasonable time

Mbps 1.8 GB 9 GB 36 GB 300 GB

2 2 hr 11 hr 42 hr 351 hr

10 25 min 2 hr 8 hr 70 hr

100 3 min 13 min 51 min 7 hr

500 1 min 3 min 10 min 84 min

5000 3 sec 15 sec 1 min 8 min

Source: Data Explosion in Medical Imaging by GE, sarcar on Jul 27, 2012; Slideshare

Burst

Normal

Healthcare Image File Transfer


Programmable Benefit – Performance-on-Demand

Cloud Data Centers

Carrier Managed Service

FastE GbE

10 GbE

FastE GbE

10 GbE

FastE GbE 10 GbE

FastE GbE 10 GbE

Customer 2 Enterprise Data Center

Remote Radiologist

Customer 1 Imaging Center

Cloud Data Center

V-WAN

VLAN

VLAN

à  Programmability enables customers to dynamically adjust network for peak or variable needs à  e.g., Burst to 5G to quickly to send files off-site for second opinion

Customer 1 User Portal

NaaS Administration


Network Application Benefit – Application Orchestration

Cloud Data Centers

Carrier Managed Service

FastE GbE

10 GbE

FastE GbE

10 GbE

FastE GbE 10 GbE

FastE GbE 10 GbE


Multi-tenant Data Center


Cloud Data Center

V-WAN IT-WAN

VLAN

VLAN

VMware vSphere

à  Application awareness adds “auto-magic” inter-data center workload mobility à  Customer 1 – VM transfer to cloud data center

– Secondary network path for user/app connect to remote VM à  Customer 2 – Storage move to Multi-tenant (co-lo) data center

NaaS

Administration Customer 1 User Portal

Customer 2 User Portal

12 Copyright © Ciena Corporation 2013. All rights reserved.

The Migration of Applications & Infrastructure DC consolidation and XaaS: private, hybrid, and public cloud

Retail

General Enterprise

Healthcare/Federal

Financial

State/Local

Shared Data Center

BATCH – NON CRITICAL

APP

BUSINESS CRITICAL

APP

SECURITY SENSITIVE

APP

LATENCY SENSITIVE

APP

COST SENSITIVE

APP

IP/MPLS VPN

Public Internet

Performance-on-Demand

Packet Services

Requires a high performance, dynamic and intelligent network


Delivering revenue growth via Ethernet services Go To Market services framework

ULTRA-LOW LATENCY

DATACENTER CONNECT/CLOUD

VIDEO TRANSPORT ENCRYPTION

END POINTS BANDWIDTH CLASS

OF SERVICE

AVAILABILITY/ PROTECTION

retail and wholesale connectivity services

advanced enterprise services

enterprise / vertical market requirements

WHOLESALE FINANCE HEALTHCARE GOVERNMENT MEDIA & ENT EDUCATION


OPn Network Architecture

Express Aggregate

Consumer

Enterprise

Wholesale High-Touch IP

Compute

Storage

Connect Content to Content

Connect Users to Content

Management, Orchestration, Assurance, Security, Applications

Economical aggregation High-scale, optical & lean packet core

Delivering service SLAs and best cost using the right network layer

15 Copyright © Ciena Corporation 2013. All rights reserved.

High performance cloud access drives Ethernet growth

$-

$20

$40

$60

$80

$100

$120

2010 2014

Narrowband HiCap PL Ethernet PL Ethernet VPL and ELAN IP VPN

Source: Ciena Marketing Intelligence

CAGR

Bill

ions

9%

27%

12%

10%

-4%

Ethernet services are the largest AND fastest growing segment


10GE is the fastest growing Ethernet market sub-segment Are you ready for it?

!   $14.8b global services revenue and 360k endpoints by 2018 !   Ethernet Business Services !   Mobile backhaul / 4G !   MTUs, head-end

consolidation !   Ethernet exchanges

!   10GE growth drives need for carrier-grade (i.e. full featured) aggregation at datacenter price points

Source: Ovum, 2013

10GE: 47%

10GE: 31%

Non-10GE: 11%

Non-10GE: 5%

Metro Services CAGR (2012-2018)

End

poin

ts

Rev

enue

Delivering performance and scalability as 10GE becomes the new 1GE


Data Center / Central Office

Core Network

Capacity expansion requires pragmatic deployment

Residential

Wireless

Enterprise

Field cabinet / hut

The image cannot be displayed. Your computer may not

Multi-tenant Building

Account for uneven demand growth !   Low first-in cost !   Handle sporadic demand with

dynamic bandwidth allocation !   Future-proof deployments

Deploy in a variety of physical scenarios !   Outside plant deployment is

important – closer to the end-user

!   Power and space a key challenge

Users

10G Nx10G 100G

Aggregation Core

100M – 10G

Access


While delivering service differentiation Speed and Flexibility are essential

Plug-and-Play install

Streamlined workflows

Delivery

GigEà10GbE made easy Optimized Application

Performance

Agility

Richest OAM SLA transparency & reporting

Assurance

Built for Speed:

PACKET-OPTICAL

EFFICIENCY & SCALE

COMMON OS FOR END TO END SLAS

UNIFIED NETWORK

MANAGEMENT

With end to end service delivery via Converged Packet Optical Flexibility

Residential User

Wireless

User

Enterprise User

Integrated Packet-Optical

Data Center / central office

Core N/W


Bandwidth on Demand service example

Web Portal

SELF-SERVICE

Back Office

SDN Controller

NaaS Health

Cloud Infrastructure

Private DC

Private Cloud

Hybrid Cloud

Private DC Public DC Public DC

OneControl

IT-WAN Application

Services module

DATA CENTER AUTOMATION

V-WAN software


Ciena Cloud Business Services Components

Network Fabric

Southbound API

Controller

Northbound API

Business Apps

User portal Customer or Ciena customized user interface to V-WAN

User Portal

OneControl

IT-WAN ASM Device adapters for VMware vSphere vMotion, EMC VPLEX

V-WAN NSM

Admin Configuration

Packet Networking Ethernet fabric 3960/3930, 5410, 5150, 5160

2x10 GbE (NNI/UNI)

48 Gbps

2x10/1 GbE (UNI)

8x100/1 GbE (UNI)

8x100/1 GbE (UNI)

2x10/1 GbE (NNI/UNI)

28 Gbps

4 Tbps

240 Gbps

24x10/1 GbE (NNI/UNI)

Packetized Metro 6500 eMotr

Core CoreDirector 5430


Network Modernization

10GbE Services

Packet Optical Efficiency Go To Market

Cost & Scale Differentiation Applications Targeting

Summary - 10GE adoption for cloud IT services

Service Speed SDN Intelligence

fuelling the cloud adoption of it services with highly ... · ciena’s sdn strategy is a market...

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