©2012 National Dairy Council®. Fuel Up is a service mark of National Dairy

Council.

Breakfast is one of the most important meals of the day, and it can be the most fun, too! How do you want to fuel up your school with oatmeal? Tell us your best idea for a tasty oatmeal breakfast that you and your friends at school will love, and you could win big…SUPER BOWL big. If you are selected as one of our TWO national winners, you get a free trip to Super Bowl XLVII in New Orleans! So, what are you waiting for? Let us know how you want to enjoy oatmeal at your school!

Tips for creating a ‘Super Bowl’ worthy submission:

1. Shake up your breakfast routine with oatmeal. Are you ready for a tasty

experiment? Whether you eat it often, or are trying it for the first time – create a

delicious oatmeal breakfast that you and your friends at school will love. Make

oatmeal with low-fat or fat-free milk, include oatmeal in a smoothie, add cinnamon

and other spices, mix in fruits or nuts, or even add food coloring for your favorite NFL

team. There are endless possibilities – go find your favorite!

2. Share your great idea. Use one of the templates provided to tell us what your tasty

oatmeal breakfast creation is and how you would share it with friends at school.

3. Be creative. Your school could do an oatmeal smoothie station, a breakfast club, a

toppings bar, a recipe taste test contest or an oatmeal cook-off – just to name a few

ideas. Think big and have fun! You can get bonus points for NFL flair!

4. Request an Oatmeal Starter Kit. To get you excited for the Challenge, we’re giving

away free oatmeal! Ask your Program Advisor or Teacher to request a kit for your

school at FuelUpToPlay60.com. Supplies are limited, so hurry!

5. Keep it clean. Make sure there is no swearing, violence or other inappropriate

behavior featured in your submission.

6. Be original. If you want to include photos in your submission, don’t use pictures that

belong to someone else. Also, try not to snap photos of recognizable dairy brand

names. For example, if you want low-fat yogurt available at your oatmeal smoothie

station, you can feature a container, but be sure not to show a specific brand label.

7. Be descriptive. Include a description with your entry, letting us know why you think it

completes the Challenge.

8. Be on time! Don’t wait until the last minute to send in your Challenge entry! Be sure

to get your entry completed and uploaded online as soon as you get it done. This

ensures you will be in the running for the national prizes and exclusive digital rewards!

Good luck, fuel up and get moving! And remember, you can win a free trip to Super Bowl XLVII in New Orleans!

Super Bowl Breakfast Challenge:

October 1 – December 3