0

In Collaboration with MITSloan School of Management

Fudan MBA iLab

Hands-on Business Practicum Powered by Fudan MBA Program

Fudan MBA iLab

Hands-on Business Practicum Powered by Fudan MBA Program

1

Content

School IntroductionIntroduction to the Fudan MBA iLabBenefits of an iLab EngagementProject Implementation OverviewWrap-up- iLab Timeline- Key Screening Citeria for Project Selection

2

School Introduction

3

Fudan University

Located in Shanghai, ChinaThe century-old university, officially established in 1905Ranked 113th in the world‘s top 200 list，ranked 3rd overall among universities in the mainland China28 schools and departments≥ 25,000 full-time degree candidates per year≥ 3500 International Students

4

School of Management, Fudan University (FDSM)

The fastest school to attain both AACSB and EQUIS accreditations in the world

China's only business school with 4 programs ranked in the Top 100 Global EMBA Programs by Financial Times

IMBA program , one of the flagship programs at FDSM , is ranked #83 by Financial Times in 2014

5

FDSM History

1920 Department of Business Administration established

1929 School of Business established

1977 Management Education resumed at Fudan

1985 School of Management (FDSM) Founded

Currently，FDSM has• 8 departments• 16 cross-

disciplinary research centers & institutes

• 3 laboratories• 1 executive

training division• 1 business

consulting company

6

School Overview

Integrated disciplinary system• 8 departments ,16 cross-disciplinary research centers

Strong faculty team

• 151 faculty members

Incubator of management talent

• About 539 undergraduates, ~700 Msc students , ~200 ph.D students, ~3300 professional master’s students (MBA ,EMBA ,MPacc)

• ≥ 30,000 Alumni

Extensive global cooperation• As one of the only four member schools of the PIM Organization in China, the

School offers about 100 exchange seats from over 40 renowned international business schools to the MBA students.

7

Departments at FDSM Department of Statistics

Department of Accounting

Department of Finance

Department of Marketing

Department of Business Administration

Department of Industrial Economy

Department of Management Science

Department of Information Management & Information System

8

Programs at FDSM

Part-time MBA

Fudan-MIT IMBA BI-Fudan MBAHKU-Fudan IMBA

Full-Time MBAS3 Asia MBA

Fudan MBA

Fudan MPAcc

Fudan EMBAFudan University-National Taiwan University EMBA ProgramWashington-Fudan EMBA

City University of Hong Kong-Fudan University DBA Program

MBA

MPAcc

EMBA

DBA

9

iLab Introduction

10

Fudan MBA Program has developed action learning projects since 2005

价值的实现

素养的提高

2008

2005

2013

2012

2011

2010

Global Consulting Practicumcollaborated with the Wharton School was launched.

China Lab collaborated with theMIT Sloan was launched.

All the IMBA students have been required to participate in the action learning projects since 2010.

Portugal- China Lab collaborated with the Lisbon MBA was launched.

iLab collaborated with the Taiwan University was launched.

iLab collaborated with Tekes (Finnish Funding Agency for Technology and Innovation) was launched.

11

MBA iLab, a 2-credit cross-functional project-based course given within the MBA curriculum

initiative

iLab

What i Means?

integration

innovationinteligence

internationalization

12

Fudan MBA iLab: Empowering Students Through Action Learning

A 2-credit course within the MBA Curriculum

About iLab

Guidance is provided by faculty mentors

Each team comprising 3-5 students works on the problems the partner company wants to fix

Consulting Projects

分标题 一Case WritingIndustry Analysis Projects

Provide innovative, operational plans which add value to the client companies.

分标题 一

Project Type

Goals

Create an academic and social atmosphere which cultivates experiential and dynamic learning.

Business Plan Projects

13

Fudan MBA iLab Review

Wharton-Fudan GCP Team at Wharton MIT-Fudan China Lab Team at MIT Sloan

Local iLab TeamPortugal-China Lab Team

14

Fudan-Tekes iLab in 2013 （Pilot Program）Launched in 2013 and collaborated with Tekes, Finnish Funding Agency for Technology and Innovation, the

Fudan-Tekes iLab aims to provide students with an enriching educational experience that will increase their

understanding of current issues and further their career aspirations, while on the other hand, to assist 5 companies

from Finland with their international expansion efforts.

• 5 Fudan-Tekes iLab projects, 5 partner companies, 2 faculty mentors & 20 Fudan MBA students

Signing Ceremony of Fudan-Tekes iLab Stereoscape Team

Confidex Team Planray Team Cesim Team

Sintrol Team

15

Fudan-Tekes iLab in 2014 The two-year collaboration with Tekes (Finnish Funding Agency for Technology and Innovation) has been successfully completed, and we renewed the Fudan-Tekes iLab MOU this July and will continue to work with Tekes for another period of three years.

5 Fudan –Tekes iLab Projects ，5 Partner Companies

3 Fudan faculty mentors

25 Fudan MBA student team members

16

Fudan MBA iLab has addressed critical challenges facing companies’ growth

Portugal Telecom

17

Partner companies shared their satisfaction with us

“We highly value the Wharton-Fudan GCP four stage business strategy and support products. Everyone has lived up to Wharton and Fudan's esteemed reputation and their work was truly impressive and greatly appreciated. In fact, we believe that this information is so powerful that we plan to use it for years to come to help us grow into a large and successful company.”-Xuelian Bian, CEO & Chairman, Linkwell

“The mentor gives guidance and analytical framework and helps students to better achieve company’s expectations. They have fully presented their good teamwork, innovative analytical angle and creative ideas, which inject new blood to the company.” - Caroline Maraval, Chief of Staff, MSD China

“The students demonstrated a lot of creativities, entrepreneurship and innovation in helping the company to create the future strategy. Their suggestions bring us a lot of surprises, and many of their ideas will be applied to enterprises development strategies.”- Alex Xie, Executive Vice Chairman, Chia Tai Enterprise International Limited & Chia Tai (China) Investment Co., Ltd.

It was good to gain a third party perspective on our operations. The students were very thorough, organized and professional. They provided us with additional assets within the last five months. The most impressive thing was gaining a grasp of our business and developing some creative solutions to questions, such as the market potential.”- Armin Khoddam, Business Unit Director, Sintrol Oy

18

Benefits of iLab Engagement

19

From 2005 to 2014, we succeeded in completing more than 123 iLab Projects with over 73 Partner Companies across a wide range of industries

Industries• Biotechnology/Healthcare • Consumer Products/Services• Consulting• Education• High-technology• Industrial Products/B2B• IT Services• Manufacturing• Media and Entertainment• Retail• Telecommunications• Transportation Service• Restaurant• Real Estate • International Trading

Topics• Internationalization strategies• New market entry analyses• Capital-raising (domestic and foreign)

strategies• Sales and marketing strategies• Organizational structure plans• Commercialization recommendations• Competitive landscape assessments• Innovative relationship mode• Distribution & service model • Risk management recommendations• New e-commerce business model

20

Companies not only benefit from “typical consulting deliverables” because the iLab offers much more.

• Talented resources addressing key issues• Research• Analysis• Strategic and tactical recommendations• Tailored deliverables• Structured client involvement• Fudan academia/professional network

21

Project Implementation

22

Talent screened and selected to meet the anticipated needs of an engagement

Targeted Experiences for Projects• Related industry experience, strategy consulting, brand

or product management, market research, finance, other functional hard skills

• Mix of creative, project management, technical and other soft skills

• Other experiences based on client input

23

Not a simple “student project”: teams collaborate with senior management, supported by the Fudan professional network• Executives/Managers work with the team

– 3-5 Fudan teammates in the self-managed “project core”

• The “core” focuses on Management’s key decisions to be made – emphasizing relevance

• Core team is backed by the network: progress, rigorous execution/logic, and success

Client

Managers

iLab Administration

CommitteeiLab

TeamFaculty Mentor

Profes-

sional

Network/

Alumni

24

We look for qualified candidate companies with a desirable senior management profile

“Apparent” value in terms of technology, product and/or service to the Chinese market (customers, value chain players)

Courage to implement logical recommendations/plans

Responsible managers’ readiness

Learn new methods, strategies and paradigms

Work in a global virtual engagement with the dedicated, unified team and professional network

Understand iLab’s value – not just consulting

Communicate globally

Overall business viability

25

Wrap-up

26

Fudan-Tekes iLab TimelineOctober 2014 Company interviews will be organized.

Representatives from Fudan University and Tekeswill interview applicant companies

November 2014 Project decided & announced to Fudan MBA students

November - December, 2014 Student/Faculty Selection and Assignment to Teams

19 January – 23 January，2015 (Pick one day)

Companies Have Kick-off Meetings with Teams and Mentors （by Video Conference)

February, 2015 Preliminary Research.

March – June, 2015 Conduct and completion of the Fudan-Tekes iLabprojects

March, 2015 Proposal Meeting (by Video conference) and Submission of the Project Proposal Signed by Companies

4 May – 8 May, 2015 Mid-term Evaluation with Companies (Fudan MBA students go to Finland)

6 July – 10 July, 2015(Pick two days)

Final Report Submission and Presentation to Companies (Partner companies come to Shanghai)

27

Main Deliverables

Operational Consulting Proposal – Overview of the project’s objectives, time frame, scope, and deliverables.

Mid-term Evaluation – Summary of the progress made on the study and of the team’s findings at the project mid-point agreed with the team in the consulting proposal

Final Report and Recommendations – Presentation to company of an operational consulting deliverable that is strategically sound and fact based consistent with the company’s needs.

28

We screen prospective clients to enhance the likelihood that the iLab will add value while providing a valuable education

Key Screening Criteria for Project Selection Prospect Rating

Does the product/service/company offer distinct and apparent value for money in the increasingly competitive China or target market (initial impression)?Is management open to new and innovative thinking encompassing logical decision-making to drive courageous implementation?

Has management understood and demonstrated enthusiasm to collaboratewith the iLab?What is the likelihood of allocating financial, capital and human resources to implement?

Are the entry/expansion impediments operationally manageable ?

Are there intangibles that would make the project appealing and career enhancing for MBAs to drive students’ passionate ownership of the work?

Key: 1 = No 2 = Unlikely 3 = Maybe/Neutral 4 = Likely 5 = Definitely

29

Thank you for your interest in the Fudan MBA iLab.

We look forward to working with you!