FAIR TRADE FEDERATION

Annual ConferenceMay 1-3, 2013

Raleigh, NC

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Wednesday, May 1

10:30 AM - 5:30 PM Registration table open

Mezzanine Lobby

10:30 AM - 12:30 PM Fair Trade Expo space open for set-up

Roosevelt & Caucus. Expo maps available at registration table.

1:00 - 5:00 PM Fair Trade Federation Members’ Meeting

Washington & Jefferson

Open to FTF members only

3:30 - 5:00 PM FTF Informational Meeting

Capital Boardroom

Thinking of applying for FTF membership? Meet with FTF’s Membership & Program

Manager to learn more about member benefits, requirements, and the application

process. Open to all

5:15 - 6:45 PM Fair Trade Expo

Roosevelt & Caucus

Come see the latest fair trade designs from FTF and WFTO wholesale members.

Retailers: find new vendors and products for your store!

7:00 PM Welcome Dinner

Washington/Jefferson/Lincoln

Open to registered conference attendees only

Thursday, May 2

8:00 - 10:00 AM Breakfast Buffet

Washington Lobby

Fair Trade Expo

Roosevelt and Caucus

Peruse products over a mug of fair trade coffee!

10:15 - 11:15 AM Plenary Session: Fair Trade Chronicles: Reflections on What it Truly Means to

Trade Fairly

Washington/Jefferson/Lincoln

Speaker: Chris Treter, Higher Grounds Trading Co.

In early 2013, accompanied by a team of filmmakers and colleagues from Just Coffee

Coop, Chris Treter journeyed to the heart of fair trade, visiting coffee farmers and coops

across Central America. Their travels will be documented in the upcoming documentary

Connected By Coffee by Stone Hut Studios. Learn how Chris and his colleagues

sparked a movement-wide conversation about the roots of fair trade—and its future.

SCHEDULE OF EVENTS

11:30 AM - 12:45 PM Breakout Sessions: 4 sessions running simultaneously

Session A: Roundtable: Maintaining the Roots of Fair Trade in a Changing World

Jefferson

Moderators: Monika Firl, Cooperative Coffees; Chris Treter, Higher Grounds Trading Co.

Following the plenary session, Chris Treter and Monika Firl will moderate a discussion

exploring how fair traders can maintain the roots and goals of the fair trade movement in

the context of new ideas and approaches to fair trade. What is the best way for

dedicated fair traders to communicate the importance of their work? The conversation

will touch on practicing radical transparency and the role that a holistic approach to fair

trade plays in the fair trade community today.

Session B: Safety Academy for Wholesalers: Your Product Safety Questions

Answered

Lincoln

Speaker: Neal Cohen, Consumer Product Safety Commission

Join Neal Cohen, Small Business Ombudsman at the CPSC, as he answers your

questions about product safety and compliance. Mr. Cohen will give an overview of

regulations for common fair trade products including jewelry, children’s items, and more.

Session C: Online Retailing for Small Businesses: Using Third Party Sellers to

Build Your Business

Washington

Speakers: Ed Edmundson, Earth Divas; Glenn Fadner, Kingdom Ventures

E-commerce sites like Amazon and E-bay can be a great way to boost your business—if

you use them correctly. Get tips on how to get started using third party sellers, and what

pitfalls you should avoid in order to maximize your success.

INTRODUCTORY/INTERMEDIATE LEVEL

Session D: Communicating Outside the Fair Trade Bubble: Fair Trade Messaging

That Works

Sessions

Speakers: Sami Grover, The Change Creation (Moderator); Yola Carlough, B Corp; Larry

Larson, Larry’s Beans; Jerry Stifelman, The Change Creation

Sami Grover of The Change Creation, a socially conscious brand development firm, will

lead a panel of marketing-savvy colleagues to discuss a new approach to fair trade

messaging. Hear their thoughts on reaching consumers in innovative and meaningful

ways while keeping the fair trade message alive.

1:00 – 2:00 PM Lunch Buffet

Washington/Jefferson/Lincoln

2:15 – 3:30 PM Breakout Sessions: 4 sessions running simultaneously

Session A: Keeping it Real: This is What Fair Trade Coffee Looks Like

Jefferson

Speakers: Monika Firl, Cooperative Coffees (Moderator); Meghan Hubbs, Equal

Exchange; Kim Elena Ionescu, Counter Culture Coffee

With a proliferation of labels and certifications, the world of fair trade coffee is becoming

more complex. Explore new trends in coffee auditing, and learn how to talk to customers

about these changes. What role can certification play? What other options exist,

including public reporting, self-monitoring, and memberships? Join representatives from

three fair trade coffee organizations for an update on new strategies that fair traders are

using to address the issue of transparency in the coffee industry. INTERMEDIATE

LEVEL

Session B: Thinking Long Range: Strategic Planning

Lincoln

Speaker: Ora Grodsky, Just Works Consulting

A strategic plan can help you take your business to the next level. This workshop will

cover the components of strategic planning and ways to create planning processes that

are engaging and meaningful. Come away with ideas for how to make a strategic plan

that is dynamic and useful.

Session C: Scaling Up Your Overseas Operation: Managing Staff, Navigating

Pitfalls, and Maintaining Relationships

Washington

Speaker: Amanda Judge, Andean Collection

Managing a fast growing fair trade company is complicated work! Join Amanda Judge as

she shares what she has learned about successfully scaling up overseas operations

while maintaining integrity, fair trade principles and strong relationships on the ground.

INTERMEDIATE/ADVANCED LEVEL

Session D: Tech Is On Your Side: Making Technology Work for Your Fair Trade

Organization

Sessions

Speakers: Jon Saints, Dsenyo; Marissa Saints, Dsenyo

Are you spending too much time wrestling with technology? Technology should work for

you. Jon and Marissa will present a variety of helpful tech tools including ecommerce,

CRM, Shipping/Fulfillment and more. No computer science degree necessary! This

session covers success stories that will help you get organized and grow your business.

INTRODUCTORY/INTERMEDIATE LEVEL

3:45 - 5:00 PM: Breakout Sessions: 4 sessions running simultaneously

Session A: Train, Empower, Delegate: Laying the Groundwork for Long Term

Growth of your Retail Store

Jefferson

Speaker: Brian Smucker, Baksheesh

Let your business grow with you! Learn to share responsibilities while empowering others

within your organization to make effective decisions. Join Brian Smucker, a successful

retailer, as he shares his experiences in laying the foundation for business growth in fair

trade retail stores. INTERMEDIATE LEVEL

Session B: Artisan Conversation & Basket Weaving Demo

Lincoln

Speakers: Gloria Chonay, Xeabaj Women’s Cooperative; Vera Hernández, Mayan

Hands; Anne Kelly, Mayan Hands; Brenda Rosenbaum, Mayan Hands

Gloria Chonay is one of the leaders of a women’s artisan cooperative in Xeabaj, a rural

community in Santa Apolonia, Chimaltenango, in the western highlands of Guatemala.

Gloria’s cooperative works with Mayan Hands, a fair trade organization that partners with

Mayan weavers and artisans. Come listen to Gloria’s story, learn about traditional and

contemporary Mayan artistry, and get a firsthand look at the pine needle basket weaving

process!

Session C: Quick Tricks: Little Ways to Make a Big Impact in Social Media

Washington

Speaker: Jonit Bookheim, Mata Traders

Are you intimidated by social media? Interested in engaging your customers via

Facebook, Twitter, and other social media platforms, but need some advice on what is

appropriate to post, how often to post, and how to reach the most people? Join Jonit

Bookheim to learn how to develop a basic, cohesive strategy that is simple, doable and

impactful. INTRODUCTORY LEVEL

Session D: Trade Show Exhibit Designs: Displays that Drive Sales

Sessions

Speaker: Jacque St. James-Wong, Tibet Collection/dZi, Inc.

Make the most of your trade show investment! Attract new buyers while you tell your fair

trade story. Jacque St. James-Wong is a trade show guru who has spent years creating

compelling exhibits. Join her for practical design tips and strategies to make your trade

show experience worthwhile. INTERMEDIATE/ADVANCED LEVEL

5:00 – 6:30 PM Fair Trade Expo space available for exhibitor break-down

Dinner on your own

For those who wish to venture into downtown Raleigh, see the Restaurants & Attractions

section for a list of recommended restaurants and fair trade businesses.

7:30 PM Screening of The People and The Olive: The Story of the Run Across Palestine

Sessions

Join us for a documentary screening, followed by a Q&A and discussion with filmmaker

Aaron Dennis. This documentary chronicles the joys and struggles of Palestinian fair

trade farmers and the ultra-marathoners who ran across the West Bank, planting olive

trees and bridging cultures along the way.

FRIDAY, MAY 3

8:00 - 9:00 AM Breakfast Buffet

Roosevelt

9:15 - 10:30 AM Breakout Sessions: 4 sessions running simultaneously

Session A: Making a Fair Trade Towns Campaign Work for You: Building

Excitement in Your Community

Jefferson

Speakers: Billy Linstead Goldsmith, Fair Trade Campaigns; Keilayn Skutvik, Ten

Thousand Villages Chapel Hill

Fair Trade Towns and Universities campaigns are a great way to engage your local fair

trade community and get customers excited about their purchasing power. Billy Linstead

Goldsmith and Keilayn Skutvik will share practical tips for making a campaign work as a

win-win collaboration between your town and your fair trade organization.

Representatives from the Keene State Fair Trade Universities campaign will also be

joining the conversation.

Session B: Financial Benchmarking for Wholesalers

Lincoln

Speakers: Kristin Johnson, Global Mamas; Kevin Ward, Global Crafts

This session will serve as the kickoff for a working group of dedicated fair trade

wholesalers interested in sharing company financial information in order to benchmark

best practices and share strategies for growth. Participants must have submitted

financial information in advance in order to participate. ADVANCED LEVEL

Session C: Domestic Fair Trade: A Retailers’ Roundtable

Washington

Moderator: Rachel Simeon, GrassRoots Fair Trade

Join fellow fair trade retail stores in a structured roundtable session that will encourage

constructive dialogue about North American fair trade. How do domestically-produced

products fit into the fair trade movement, especially at the retail level? How does

domestic fair trade relate to the mission and work of dedicated fair trade retail stores?

Session D: Not Your Mother's Fair Trade: Design and Style in a Trend Conscious

World

Sessions

Speaker: Jennifer Moran, GREENOLA Style

In today's marketplace, consumers want to look good and do good. Can fair trade

design compete in a mainstream marketplace? Join Jennifer Moran as she shares

ideas for using design to reach trend conscious consumers while still maintaining fair

trade values. INTERMEDIATE/ADVANCED LEVEL.

Racing to your shelves soon!

Check out our new 6 inch elephants

and hippos, as well as our recycled

glass jewelry and the popular new

“Be The Change” line!

And ask about our artist videos!

www.VentureImports.com

630-963-8480SalesVentureImports@gmail.com

www.Facebook.com/VentureImports

10:45 AM - 12:00 PM Breakout Sessions – 4 sessions running simultaneously

Session A: Building Community and Capacity: Practical Approaches to Producer

Empowerment

Jefferson

Speakers: Naomi Czerwinskyj, ARZU STUDIO HOPE/Peace Cord®;

Michael Skillicorn, Dean’s Beans; Randi Stoltz, On the Ground

How do fair trade organizations empower artisans and farmers and help them become

self-sufficient? Join panelists for a discussion of innovative approaches across industries,

including case studies about farmers organizing in Guatemala, training programs for

artisans, and successful partnerships. ADVANCED LEVEL

Session B: The WFTO Guarantee System

Lincoln

Speaker: Bob Chase, SERRV

Get an update on the proposed WFTO Guarantee System, which seeks to create an

affordable and comprehensive system for auditing fair trade organizations. Bob Chase,

CEO of SERRV and a member of the WFTO Board of Directors, will present results from

11 pilot certifications of both Northern and Southern organizations. INTERMEDIATE

LEVEL

Session C: Roundtable: Retailers & Wholesalers Share Challenges and Solutions

Washington

Moderators: Dr. Kimberly Grimes, Made by Hand International

Co-operative; Marco Antonio Hernandez, Made by Hand International

Co-operative

As partners in fair trade, how can we make business easier, and life better, for each

other? Retailers and wholesalers share practical ideas and feedback for creating a

smooth and healthy fair trade supply chain.

Session D: Communicating on the Sales Floor: Retail Messaging that Resonates

Sessions

Speaker: Jocelyn Boreta, Global Exchange

In this collaborative session for retailers, get fresh ideas about techniques for sharing the

message of fair trade to consumers in your store. Discover ideas that work (and those

that didn’t!) in creating effective displays, marketing, and PR campaigns. Participants are

encouraged to bring examples & anecdotes from their store. INTERMEDIATE LEVEL

12:15 - 1:30 PM: Lunch

Roosevelt

1:45 - 3:00 PM: Breakout Sessions: 4 sessions running simultaneously

Session A: Bringing Fair Trade Home: Creating Sound Employee Policies in your

North American Business

Jefferson

Speaker: Candi Horton, Baksheesh

Bring fair trade principles full circle with this session on providing equitable

opportunities for your employees here in North America. Candi Horton will share

example compensation levels and compensation planning materials, tips for

establishing job descriptions and salary levels, industry data on sales-to-compensation

ratios—and the heart behind all those numbers. INTRODUCTORY/INTERMEDIATE

LEVEL

Session B: Artisan Conversation & Basket Weaving Demo

Lincoln

Speakers: Gloria Chonay, Xeabaj Women’s Cooperative; Vera Hernández, Mayan

Hands; Anne Kelly, Mayan Hands; Brenda Rosenbaum, Mayan Hands

Gloria Chonay is one of the leaders of a women’s artisan cooperative in Xeabaj, a rural

community in Santa Apolonia, Chimaltenango, in the western highlands of Guatemala.

Gloria’s cooperative works with Mayan Hands, a fair trade organization that partners

with Mayan weavers and artisans. Come listen to Gloria’s story, learn about traditional

and contemporary Mayan artistry, and get a firsthand look at the pine needle basket

weaving process!

Session C: Roundtable: Building a Strong Fair Trade Movement in Canada

Washington

Moderator: Madeline Kreider Carlson, Fair Trade Federation

Scattered across a huge geographic area, fair traders in Canada have limited

opportunities to connect in person. Join in discussing ways to build the movement in

Canada and create stronger ties between Canadian fair trade organizations.

Session D: Greening Your Wholesale Business: Environmentally Conscious

Solutions

Sessions

Speakers: Alison Hanson, Handmade Expressions; Kevin Ward, Global Crafts

In this session, explore ways to be kind to Mother Earth while balancing practical

business needs. This session will address common sustainability challenges, and

provide practical solutions for packaging, purchasing, and shipping as well as strategies

for reducing negative environmental impact at the artisan level.

INTERMEDIATE/ADVANCED LEVEL

3:00 - 3:30 PM Conference Closing: Coffee & Goodbyes

Caucus

SPEAKERS

Jonit Bookheim, Co-Owner, Mata Traders

Jonit and her friends started traveling after college and

got hooked. One thing lead to another, and now the trio

are running a fair trade fashion company together.

Though these women have no background in fashion or

business, the company has been growing steadily with

a learn-as-you-go, do-it-yourself approach. Before Mata

Traders, Jonit worked at a homeless service

organization and for various electoral-style door-to-door

campaigns, and earned a master’s in sustainable

development. Her philosophy is “Don’t be afraid to try

something new!”

Jocelyn Boreta, Fair Trade Stores Program Director,

Global Exchange

Jocelyn has committed herself to arts, activism, and

economic justice through her undergraduate studies in

Cultural Anthropology and long-time work with Global

Exchange. Through seven years of managing, buying,

and currently directing the Global Exchange Fair Trade

Stores, she is experienced in bringing the fair trade

movement to the sales floor. With a strong knowledge

of the US based fair trade retail market and experience

working directly with artisans internationally, she

recognizes the power of building sales and marketing

plans on the foundation of artisan empowerment.

Bob Chase, CEO, SERRV

Bob began his international career as a Peace Corps

volunteer in Northeast Brazil. Subsequently, he worked

for several nonprofit organizations before embarking on

a career in the investment field while he and his wife

also operated a fair trade store. Since Bob joined

SERRV, the organization has more than tripled in size

and embarked on an extensive development agenda.

Bob was the founder of the Valley Interfaith Refugee

Resettlement Committee and was awarded the

Brotherhood award by the National Conference of

Christians and Jews for this work.

Gloria Chonay, Xeabaj Cooperative

Gloria is a leader of a cooperative of basket makers in

Xeabaj, a rural community in Santa Apolonia,

Chimaltenango, in the western highlands of

Guatemala. Gloria’s cooperative works with Mayan

Hands, a fair trade nonprofit organization that partners

with Mayan weavers and artisans. As a group leader,

Gloria assists the women who are unable to read or

write, translates for visitors, checks for quality, and

ensures that the cooperative functions efficiently and

fairly. Under Gloria’s leadership, the cooperative has

nearly doubled in size. The demand for their fine

basketry increases each year and the Smithsonian

Museum Gift Shop now orders from them.

Neal S. Cohen, Small Business Ombudsman, U.S.

Consumer Product Safety Commission

Neal provides guidance specifically tailored to small

businesses and small-batch manufacturers and actively

shares industry information gained from manufacturers,

retailers, and distributors concerning CPSC laws and

regulations within the agency. Prior to joining CPSC in

2009, Mr. Cohen was a criminal prosecutor in New York

City. He received his B.A. from Swarthmore College

and his J.D. from the Emory University School of Law.

Mr. Cohen is a member of the New York State Bar.

Naomi Czerwinskyj, Product Manager, ARZU

STUDIO HOPE/Peace Cord®

Naomi has over seven years of experience working with

global producers and traveling internationally. She has

a deep personal and professional passion for fair trade.

She traveled to Guatemala where she lived with a fair

trade organization working with indigenous Maya

artisans. She now works for a social enterprise called

ARZU STUDIO HOPE developing products for the

international market and providing social benefits for

Afghan artisans. Over the years, she has acquired

product development, sales, marketing, public relations,

website development, and social media skills.

Ed Edmundson, Founder, Earth Divas

Ed is the founder of Earth Divas, a fair trade

company/movement/mission created to help women in

Nepal design and make beautiful, wearable works of

art. All the profits from the sale of these items are then

returned to the artisans. Prior to starting Earth

Divas, Ed worked in the Internet industry for several

companies including GeoCities and Net2Phone, and

was a brand manager for Gordon's Gin. Ed is married to

Tina Edmundson, and they have one daughter, Darcy,

who is 11 years old. They live in Potomac, MD.

Glenn Fadner, Owner, Kingdom Ventures

After a 32-year career in Information Technology, Glenn

Fadner knew that he wanted a “change,” but

“retirement” wasn’t his idea of change. He and Rebecca

launched Kingdom Ventures Inc. in 2005 as their way of

making a difference in the world. Today KVI works with

artisan groups in 4 countries, importing their products

for sale throughout North America. KVI wholesales to

numerous Fair Trade and “conventional” stores and

also offers their products on their own website as well

as through their eBay store. “I can’t imagine any other

occupation where such small things can make such a

difference,” says Glenn.

Monika Firl, Communications and Producer

Relations Manager, Cooperative Coffee Montreal

Prior to coffee, Monika worked with locally based

development projects while living in Central America

and Mexico from 1991 to 2000. Her experiences range

from founding and directing a center in San Salvador for

the exchange of information on alternative technology,

to direct technical trainings via a regional Campesino a

Campesino program promoting sustainable production

practices and market alternatives. Monika has an MA in

Journalism and degrees in International Relations and

German. She got her start in business -- growing up in

the backroom of her parents' independent retail shop.

Dr. Kimberly M. Grimes, Director, Made by Hand

Kimberly is an anthropology professor at the University

of Delaware and is the Director of Made By Hand

International Cooperative, a fair trade organization in

Delaware. She is the author of 4 books: Crossing

Borders: Changing Social Identities in Southern Mexico;

Artisans and Cooperatives: Developing Alternative

Trade for the Global Economy; A Guide for Retailers:

Creating a Successful Fair Trade Business; and with

Marco, a children’s book, A Journey in the Amazon.

She has served on the Board of Directors for the Fair

Trade Federation and SERRV International and was

Chair of the Board for the Fair Trade Resource

Network.

Ora Grodsky, Just Works Consulting

Ora has been consulting to organizations that work for

social change for over 15 years. She’s a skillful trainer

and facilitator with a creative, empathetic approach that

engages groups and leaves them feeling more

energized, optimistic, and directed. She’s led dozens of

organizations through strategic planning processes

resulting in exciting yet realistic plans that are essential

guides for future action and decision-making. After

receiving a Master’s degree from the Harvard Graduate

School of Education, she began consulting as a Youth

Development Specialist, helping schools and

community organizations build the capacity of youth to

create healthier communities. Ora lives in the Boston

area with her husband and their two teenage

daughters.

Sami Grover, Creative Director, The Change

Creation

Sami is a writer and Creative Director at The Change

Creation, a worker-owned brand creation agency that

works with entities who make the world better, fairer or

truer. Clients include Larry’s Beans, Burt's Bees,

Canaan Fair Trade, Jada Pinkett Smith/Overbrook

Entertainment and The Redwoods Group. Sami is

deeply interested in how we can tap into universal

values of fairness and justice to create social change

beyond the boundaries of our movement. He is also a

contributing writer at TreeHugger.com and the Mother

Nature Network.

Alison Hanson, Sustainability Manager &

Production Coordinator, Handmade Expressions

Alison received her BA in Business Economics

alongside minors in anthropology and global studies at

UCLA, where she examined economic development,

social inequality and feminist theory. Shortly after

graduating, Alison moved to Austin and joined

Handmade Expressions’ team, spearheading the

company’s understanding of its social and

environmental impact. Alison is passionate about social

development and gender equality and looks forward to

contributing to the evolution of sustainability.

Marco Antonio Hernandez, Manager, Made by Hand

Marco is a Latin American folk musician who has

played in several groups in Mexico and the US, and has

composed 4 CDs: Music of the Andes, Pueblos

Andinos, Global Relaxation Journey (a benefit CD for

FTRN), and A Journey in the Amazon in 2007. He has

managed a fair trade retail store, Made By Hand

International Cooperative, since 1996.

Vera Hernández, Assistant Director, Mayan Hands

Vera is in charge of communication between the office

in Guatemala City and staff and clients in the United

States. She also coordinates various stages of product

development, takes orders, provides supplies to the

artisans, and ensures quality control. Vera was initially

drawn to work with Mayan Hands because she wanted

to connect with Mayan women and assist them in their

quest to raise their families out of extreme poverty. Vera

visits the communities where Mayan Hands artisans live

and work to assist in training and product development,

translates for visitors from the United States, and

supports the scholarship program.

Candi Horton, Co-Owner, Baksheesh

Candi has been in retail management for 38 years. She

worked as VP of Operations for a bookstore franchise in

the Midwest before being introduced to fair trade in

1987. Since then, Candi has worked to start and grow

fair trade stores across the US and Canada. This

included developing and teaching a week-long

manager’s training seminar and helping to open 9 fair

trade stores. She has lived in Sonoma since 1997 and

is co-owner of Baksheesh, a fair trade gift retailer with

stores in Sonoma and St. Helena, California.

Meghan Hubbs, Café Developer, Equal Exchange

Meghan wields a degree in Advertising from Michigan

State and a passion for authentic fair trade and high

quality coffee. Her life’s work is connecting producers

and consumers through shared values and fun, savvy

marketing in order to change the global economic

landscape. For more than a decade, Meghan has lent

her passion and creativity to Equal Exchange. After

working as a marketing consultant for Equal Exchange

Espresso Bar in Seattle, she brought her expertise back

to the East Coast to become a full-time Café Developer.

She opened the co-op’s flagship café in Boston and

with the hope of engaging consumers in a unique way,

launched the city’s first café on bikes.

Kim Elena Ionescu, Coffee Buyer and Sustainability

Manager, Counter Culture Coffee

Kim delights in exploring the areas where coffee and

business interests overlap with environmental and

social themes. When not dismantling assumptions

about sustainable coffee, she spends her time cupping,

writing and speaking on behalf of Counter Culture

Coffee in Durham, North Carolina, where she

serves as a coffee buyer and the company's

Sustainability Manager.

Kristin Johnson, Co-Founder, Global Mamas

(Women in Progress)

Kristin Johnson began working for women

entrepreneurs in Ghana nearly 20 years ago, helping

them to grow their businesses and enhance their

profitability while working as a Peace Corps Volunteer.

After returning to the US she maintained close

relationships with many of the women and began

selling their products in the US through informal

channels. In 2002, Kristin co-founded

Global Mamas (also known as Women in Progress),

which started with six founding Mamas and today

provides sustainable livelihoods to nearly six hundred

women.

Amanda Judge, Founder & CEO, Andean Collection

Amanda started Andean Collection while interviewing

rural Ecuadorian women for her master’s thesis on

poverty reduction strategies. Amanda holds an M.A in

Law and Diplomacy from The Fletcher School of Tufts

University and a B.A. in Finance from Santa Clara

University. Amanda is an innovative social entrepreneur

who is intent on showing that business acumen and

social good are not mutually exclusive. She is a regular

attendee at CEO and social entrepreneur events such

as OnCue and Summit Series, and was recently named

a ‘Better Business Babe’ by Women’s Health Magazine.

Anne Kelly, Associate Director, Mayan Hands

Anne is the associate director of Mayan Hands, a non-

profit Fair Trade organization partnering with Mayan

weavers in Guatemala, and has been involved with the

Fair Trade Colleges and Universities campaign since its

inception. Prior to joining Mayan Hands, Anne was Fair

Trade coordinator at the Labor-Religion Coalition of

New York State, where she engaged unions, faith

communities, teachers and students to take action on

issues of fair trade, workers rights, child labor and farm-

worker justice. Anne is inspired by the determination of

students to make a difference in the world.

Larry Larson, Founder & CEO, Larry's Beans

Larry has been chief strategist and brand creator of the

company for 17 years. Larry served as Chairperson of

the Board for Fair Trade Resource Network and for

Cooperative Coffees. A big believer in truth and

authenticity, Larry believes we will only build our

movement if we make our communications genuinely

relevant to the values and interests of the audiences we

want to reach.

Rachel Lieder Simeon, Manager, GrassRoots Fair

Trade

Before working at GrassRoots in Anchorage, Alaska,

Rachel worked as an executive in non-profit settings for

over 25 years. She has extensive experience in

facilitating groups and has traveled widely throughout

the world. She is married to Mark Haines Simeon and

they are the proud parents of two grown daughters:

Anna, who is completing a Masters in Tropical Marine

Biology in Guam; and Kate who is the novice crew

coach at the University of Chicago and a coordinator for

the Avon Walk for Breast Cancer.

Billy Linstead Goldsmith, National Coordinator, Fair

Trade Campaigns

Billy Linstead Goldsmith came to Fair Trade Towns

USA from a seven year career in the grassroots

environmental movement. As a Staff & Outreach

Director with Clean Water Action, he recruited, trained

and developed hundreds of grassroots organizers and

facilitated campaigns on national, statewide, and local

campaigns. He has mobilized fence-line communities,

organized public hearings and other local actions to

hold polluters accountable. Upon traveling with his wife,

Rachel, to Venezuela in 2006, Billy was inspired to

focus his career on international justice and has

embraced the opportunity to participate in the Fair

Trade movement.

Jen Moran, Founder, GREENOLA Style

GREENOLA Style founder Jen Moran challenges the

norm while forwarding the social enterprise movement.

Through design and fashion, GREENOLA Style

transforms women's lives, directly empowering them

and their families to rise above poverty. Moran has

been invited to present at various venues to share her

experiences, motions, and ideas to entrepreneurs.

Moran has been recognized for her work by Loyola

University of Chicago, The University of Chicago,

Stonyfield Entrepreneurship Institute, DePaul

University, Green Festivals, and Chicago Ideas Week

2012.

Michael Skillicorn, Farmer Relations, Dean's Beans

Organic Coffee

Michael works with farmer cooperatives in Latin

America to build strong, equitable trading relationships

and promote positive social change. Prior to working at

Dean's Beans, Michael worked at a farmer’s

cooperative in Northern Peru and co-founded a café

there. He was educated at the University of Vermont

and received an undergraduate degree in Community

and International Development.

Keilayn Skutvik, Manager, Ten Thousand Villages

As the manager of the Chapel Hill Ten Thousand

Villages since 2007, Keilayn Skutvik has worked with

Fair Trade Towns for the past three years. She was

instrumental in bringing together a group of students

and townspeople to fulfill the criteria for FTT

recognition in October 2012. Chapel Hill has built

support through partnerships with student groups at

UNC, church members, Fair Trade social advocates,

and town leaders including the Chamber of Commerce.

Brian Smucker, Co-Founder, Baksheesh

Baksheesh is a fully committed fair trade retailer with

stores in Sonoma and St. Helena, CA. Previously, Brian

worked for Ten Thousand Villages and a magazine

publishing company. He has served on 15 nonprofit

boards, including FTF. Brian has been directly involved

with eight fair trade store startups. He and his wife

Candi do startup consulting and mentoring with fair

trade retailers around the US. He has been active in fair

trade full-time since 1993 and is now working toward

retirement.

Jerry Stifelman, Founder & Creative Guru, The

Change Creation

Between 1993 and 2004, Jerry worked as a brand

strategist, creative director and writer for leading

brands, including MTV, Banana Republic, DKNY,

Mountain Dew, Chrysler, Jeep, Sun Microsystems, and

Reebok. After a decade in this traditional branding

world, Jerry -- convinced that the truth is your best

tool -- founded The Change Creation to work with

good-for-the-world brands as well as justice-seeking,

environmental, and world-changing organizations.

Jacque St. James-Wong, Design & Marketing

Director, Tibet Collection

As a passionate, committed advocate of fair trade

principles and practice, Jacque has spent 13 plus years

practicing, promoting and advocating fair trade with dZi

inc. Her primary goals with the company have been

geared towards creating and maintaining a sustainable

business model by providing artisans with the

education, tools and skills they require to be successful

in a global enterprise. Tibet Collection is a mission-

based fair trade company, where Jacque’s duties

include branding, logo and package design, print

advertising, web and catalog layout and design, trends

and market research, copy writing, product

development and artisan training workshops. She is a

graduate of PSU with a BA in Painting and English.

Randi Stoltz, Program Administrator, On the Ground

On the Ground is a Michigan-based nonprofit that

supports sustainable community development in

farming regions across the world. On The Ground has

ongoing projects in Chiapas, Ethiopia, and Palestine

with a focus on education, clean water, healthcare, and

social justice. In February 2012, Randi participated in

the Run Across Palestine, a five day, 129-mile ultra-

marathon during which On The Ground teamed up with

Canaan Fair Trade and The Palestinian Fair Trade

Association to raise funds and awareness for the fair

trade olive farmers of Palestine.

Chris Treter, Co-founder & President, Higher

Grounds Trading Co.

Chris is the president of Michigan's 100% fair trade and

organic coffee roasting company and is the Vice-Chair

on the BOD of Cooperative Coffees, the world's only fair

trade, organic green bean importing cooperative. Chris

is also a founder of On the Ground- a not for profit

organization dedicated to supporting fair trade farming

families around the world by constructing schools in

Ethiopia, water projects in Mexico, and agricultural work

in Palestine. Chris is featured in the documentary The

People and the Olive which follows the On the Ground

event, the Run Across Palestine.

Kevin Ward, Co-Founder & CEO, Global Crafts

Kevin graduated with a BA in Sociology and an MS in

Computer Systems from Greenwich University London.

In 1999 Kevin moved from a computer science teaching

position in the UK to volunteer for three years in Kenya

at Kisumu Polytechnic, where he began to explore

ecommerce opportunities with local artisans in 2000

and 2001. Upon completing his volunteer experience,

Kevin came to the USA and launched Global Crafts.

Global Crafts has undergone significant shifts over the

years from a physical retail store to primarily an online

wholesale company.

RALEIGH, NC

RESTAURANTS & ATTRACTIONS

Recommendations from locals Shari Keller,

Elizabeth Altman, Kyley Schmidt, and Sharon Gale!

Explore

North Carolina Museum of Natural Sciences

11 West Jones Street

(919) 707-9800

North Carolina Museum of Art

2110 Blue Ridge Road

(919) 839-6262

North Carolina Museum of History

5 E. Edenton St

(919) 807-7850

Umstead Park

Easily accessible by car, bus, or bike, Umstead is a

natural haven from the Triangle's urban zones, centrally

located next to RDU International Airport. Miles of trails,

both paved and unpaved, provide access for hikers,

campers, bikers and joggers to three lakes and over

5380 acres.

Eat & Drink

The Fiction Kitchen

www.thefictionkitchen.com

428 S. Dawson Street

(919) 831-4177

“Vegan, vegetarian, and gluten free!”

Second Empire Restaurant & Tavern

www.second-empire.com

330 Hillsborough Street

(919) 829-3663

“High-end, impeccable food. Very elegant!”

The Daily Planet Café (inside the Natural Science

Museum)

11 West Jones Street

“Local food, microbrews, and Larry’s Beans coffee!”

The Third Place

1811 Glenwood Avenue

(919) 834-6566

Coffeehouse, breakfast, sandwiches, café.

“Kid-friendly. Rated best coffeehouse in Raleigh from

LocalEats!”

Mantra Indian Cuisine & Bar

116 N West Street, Suite 100

(919) 833-2823

“The best Indian food in Raleigh. Patio seating!”

Sawasdee

6204 Glenwood Ave

(919)781-7599

Thai restaurant.

Irregardless Café

www.irregardless.com

(919) 833-8898

Vegetarian, meat and fish entrees. Includes bar.

“Live music on Thursday evenings during dinner

(various instrumentalists or acoustic guitar).”

Bu Ku

www.bukuraleigh.com/buku

110 East Davie Street

(919) 834-6963

Global street food theme; eclectic menu from all over

the world. “Fun to treat this like a tapas place where

friends share their dishes around the table.”

Bida Manda

www.bidamanda.com

222 South Blount Street

Laotian restaurant & bar. “Lovely, charming, tasty!”

The Remedy Diner

137 E. Hargett Street

Vegetarian or omnivore friendly. Seasonal menu.

Guitars welcome!

Zely & Ritz

301 Glenwood Ave.

“Not too many places grow their own food. Try the

crème brulee.”

Moonlight Pizza

615 W. Morgan Street

“Toppings span from pistachios to shrimp”

Rockford

320 ½ Glenwood Ave.

“Easy, vegetarian-friendly, good cocktails.”

Tir Na Nog

218 S. Blount Street

“Reminds us of a pub in Dublin!”

J. Betski’s

10 W. Franklin Street

“If you had a great grandma from Poland, this is

what she would cook.”

Poole’s

426 South McDowell Street

“Locally grown food in an old-style diner.

Chalkboard menu changes with the season. “

Sitti

137 S. Wilmington Street

“The best lamb ever.”

Lilly’s Pizza

1813 Glenwood Ave.

“Try the Buddha pizza!”

The Foundation

213 Fayetteville Street

“No food, but cocktails that will blow your mind.”

Dos Toquitos

106 S. Wilmington Street

“Delicious fresh cocktails, Mexican food, and

ambiance that won’t quit.”

Babylon

309 N. Dawson Street

“Moroccan 5-star flair for 2-star prices.”

David’s Dumpling and Noodle Bar

1900 Hillsborough Street

“Asian fusion food that makes me want to dance.”

Big Boss Microbrewery

1249 Wicker Drive

“No food, but you can have take-out delivered to the

pub.”

18 Seaboard

18 Seaboard Ave.

“Southern cooking!”

Local Fair Trade Federation

Members

Unique Batik (Wholesale)

705 Georgetown Road, Raleigh, NC

Larry's Beans (Wholesale)

1507 Gavin Street, Raleigh, NC

Mehera Shaw (Wholesale)

3307 Trice Atwater Road, Chapel Hill, NC

Ten Thousand Villages (Retail branch)

1800 E. Franklin Street #9, Chapel Hill, NC

Also visit Ten Thousand Villages Raleigh, right

around the corner in Cameron Village! 435 Woodburn

Road, Raleigh, NC

custom embroidery &

designs available

eco + fair trade accessories

from Cambodia

Become an FTF Member

Is your organization fully committed to fair trade?

Apply to be an FTF member! Join the trade organization for fully committed North American fair trade

organizations and become part of a community of 250 members working to support farmers and artisans through

the practice of fair trade.

FTF member benefits include:

• A discounted rate for attending the FTF Annual Conference

• Inclusion in a collaborative community of businesses & organizations that share best practices and industry

expertise

• Promotion through regular publications, communications, and social media

• The use of the FTF logo, a trusted mark of dedication to fair trade practices

• Advertising opportunities with FTF

• Discounts on shipping, printing, trade shows and other services; and more!

Visit www.fairtradefederation.org/join, contact Madeline Kreider Carlson at screening@fairtradefederation.org, or

call (302) 655-5024 for more information.

Thanks!

The Fair Trade Federation would like to extend a special thank you to the following individuals and organizations

for their assistance with the 2013 Conference:

• The 2013 Conference Planning Committee: Shari Keller (Mehera Shaw), Kristine Ashwood (Ten Thousand

Villages Raleigh), Chris Larsen (Phd Productions), Carrie Hawthorne (Carrot Consulting), and Elizabeth

Altman.

• five ACCESSORIES for donating our custom-embroidered gift bags.

• Equal Exchange and Guayaki Sustainable Rainforest Products for donating refreshments.

• FTF Staff: Renee Bowers, Suzanne Cotter, Madeline Kreider Carlson, and Laura Layton.

• The FTF Board: Paul Culler, Carrie Hawthorne, Kristin Johnson, Jennie Misner, Serena Sato, Michael

Skillicorn, Brian Smucker, Jacque St. James-Wong, and Tom Yesberger. Welcome to our incoming board

members, Teresa Hendricks and Renice Jones.

• The staff of the Doubletree Raleigh Brownstone-University hotel, especially Heather Bradley.

Notes

Retailers: Did you see our Fair & Gourmet Wholesale Product

Guide?

The "Fair & Gourmet" guide features fair trade items sold by over 40 fully committed

wholesalers that retail businesses can trust. These organizations work directly with

craftspeople and farmers to ensure fair wages, skills training, and long-term, mutually

beneficial partnerships.

Inside the guide are products like coffee, tea, foods & beverages, dinnerware, cooking

tools, and more.

Read it at www.fairtradefederation.org/fairandgourmet

GOLD SPONSORS

SILVER SPONSORS

Swahili Imports

Ten Thousand Villages

Mata Traders

Equal Exchange

Venture Imports

www.FairTradeFederation.org100 W 10th Street, Suite 1105, Wilmington, DE 19801

info@fairtradefederation.org (302) 655-5023 Facebook.com/FTFederation @FTFederation