fs imms - pdl-o - mdl 501 mastery journey timeline - joel soucie

of 24/24
MASTERY JOURNEY TIMELINE SEP TEMB ER 29, 2 013 JOEL J. SOUCIE

Post on 08-May-2015

442 views

Category:

Career

0 download

Embed Size (px)

DESCRIPTION

Mastery Journey Timeline assignment for Full Sail Internet Marketing Masters graduate program

TRANSCRIPT

  • 1.PRESENTATION OUTLINE Goals, Strategies, Tactics and Research Industry Involvement Mentorship Visual Timeline

2. SEPT 13 MASTERY PROFESSIONAL DEVELOPMENT AND LEADERSHIP Goal: Understand the principles and strategies of what it takes to become a master in the filed of internet marketing Strategy/Tactics: Read Mastery by Robert Greene (2012) Purchase online subscription to Adage.com to leverage digital industry insights Follow industry leader blogs such as Seth Godin, Jeremiah Owyang, Chris Brogan etc.. Reseach: Learn to use the Full Sail Library research tools EBSCOhost and LexisNexis Academic Greene, R. (2012). Mastery. (pp. 247-310). New York, N.Y.: Penguin Group. 3. OCT 13 INTERNET MARKETING FUNDAMENTALS Goal: Gain a big picture understanding of the fundamentals of internet marketing particularly Search Engine Optimization (SEO) and best practices Strategy/Tactics: Linda.com View the What is SEO tutorial from the CMS Fundamentals course Read Search Engine Optimization for Dummies by Peter Kent Regularly read and post to the Search Engine Land blog (http://searchengineland.com) Research: Read the free e-books from Full Sails Internet Marketing Masters resource guide SEOmoz: The Begginers Guide to SEO Google: Search Engine Optimization Starter Guide 4. NOV 13 BUSINESS STORYTELLING AND BRAND DEVELOPMENT Goal: Learn how to effectively implement strategies to help companies build their brands within their industries and use story telling to deliver superior customer experiences Strategy/Tactics: Read Huffington Post Article 4 Steps to Building Brand Awareness Through Story Telling by Jonah Sachs Join Student Student Branding Society at Full Sail University Interview Sandy Shadler, VP Marketing at Travelink American Express Research: Read Brand Gap by Marty Neumeier from the Full Sail Internet Marketing Masters resource guide. http://www.huffingtonpost.com/jonah-sachs/4-steps-to-build-brand-aw_b_3997738.html 5. DEC 13 INTERNET CONSUMER BEHAVIOR AND ANALYSIS Goal: Develop a sound understanding of how to identify specific Internet marketing campaigns and gauge their success and/or failure in inspiring the consumer to purchase products and services online. Strategy/Tactics: Leverage my own clients data and analytics around consumer behavior at Delphic Digital to apply learnings from this class to real world scenarios Interview Scot Cottick Sr. Manager Interactive Marketing and Social Media at Nissan North America a leader in the automotive industry in consumer behavior analysis Research: Utilize MAS Ultra the Full Sail Library Database resource to read articles on consumer behavior and analysis 6. JAN 14 WEB DESIGN AND USABILITY Goal: Learn to develop websites that provide both user and search engine friendly experiences. Strategy/Tactics: Complete one responsive design project for one of my Delphic Digital clients to apply learnings to the real world Conduct self study research on web design industry best practices Research: Complete the Lynda.com course Creating a Responsive Web Design to provide scalable site experiences across mobile, tablet and desktop devices for both user experience and search. http://www.lynda.com/CSS-tutorials/Creating-Responsive-Web-Design/110716- 2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aWeb+Design%0apage%3a1%0as%3arelevanc e%0asa%3atrue%0aproducttypeid%3a2 7. FEB 14 NEW MEDIA MARKETING Goal: Understand how a company establishes which new media approach will accomplish its marketing goals and further its success. Strategy/Tactics: Read financial planning articles for new media such as the Financial- Planning.com article Using Social Media for New Business Development 5 Steps to Take Today by TJ Gilsenan Interview Steve Petrecca, Manager Interactive Marketing at Nissan North America and responsible for new media. Research: Leverage Full Sails Library Database to read strategic and scholarly articles on new media trends and reports Gilsenan, TJ. Using Social Media for New Business 5 Steps to Take Today. Financial- Planning.com. Retrieved September 29, 2013 from http://www.financial-planning.com/blogs/social- media-financial-advisors-2674235-1.html 8. MAR 14 ADVANCED INTERNET MARKETING STRATEGIES Goal: Fully grasp the components of internet marketing and how to put them in practice appropriately for any client or company Strategy/Tactics: Interview Stuart ONeil, Digital Group Creative Director at Team Detroit and head of digital strategy and creative for the Ford Brand online. Join Digital Marketing Association to leverage networking and workshop events Research: Leverage the Full Sail Library Database to research articles on digital strategy and case studies 9. APR 14 ADVANCED SEARCH ENGINE OPTIMIZATION Goal: Build on previous SEO course work and learn more strategic approaches to search engine optimization and marketing. Strategy/Tactics: Read and post to the SEO blog LinchpinSEO Interview Bill Ross SEO Consultant and Partner at LinchpinSEO. (http://www.linchpinseo.com) Research: Use the Full Sail Library to read the book Building Findable Websites: Web stadards, SEO and beyond by Aaron Walter. Walter, A. (2008) Buliding finadable websites. Berkeley. CA. New Riders. 10. MAY 14 STRATEGIC PUBLIC RELATIONS Goal: Understand how to handle negative PR online and initiate positive PR strategies. Strategy/Tactics: Join Social Media Club Philly Interview Justin Osman, Digital Brand Director at Team Detroit and lead on all Ford Social Media related initiatves Research: Utilize EBSCOhost to research social media best practices and crises management 11. JUN 14 WEB ANALYTICS AND OPTIMIZATION Goal: Understand web metrics and being able to craft reporting structures that meaningfully analyze data. Strategy/Tactics: Read Web Analytics Action Hero by Adobes Brent Dykes Regularly read and post to the Google Analytics blog Research: View the Web Analytics Fundamentals course videos on Lynda.com Dykes, B. (2012) Web Analytics Action Hero. Adobe Press. Berkeley, CA 12. JUL 14 INTERNET AND THE LAW Goal: Obtain a firm understanding or the law and how it applies to digital marketing Strategy/Tactics: Subscribe to and read the regular publication, Journal of Internet Law Google search and surf for internet legal best practices Research: Utilize FindLaw.com through the Full Sail Library additional resources section to research legal information and internet marketing solutions. 13. AUG 14 INTERNET MARKETING CAMPAIGN DEVELOPMENT Goal: Learn to strategize, concept and create best in class digital marketing campaigns Strategy/Tactics: Join Phily Ad Club, Internet Marking Association and American Advertising Federation Read the Salesforce.com white paper Best Practices for Marketing Managers. Research: View the Building and Integrated Online Marketing Plan course videos on Lynda.com 14. DIGITAL MARKETING INDUSTRY INVOLVEMENT Over the course of my Mastery Journey at Full Sail University I plan to become a member or participant with the following local and national organizations and clubs to further my knowledge base and skill sets in the filed of digital marketing. Local Philly: PhIMA - http://www.phillyinteractive.org SMCPhilly http://socialmediaclub.org/chapter/philadelphia Philly Ad Club - http://www.phillyadclub.com National: Digital Marketing Association - https://www.digitalmarketingassoc.com Internet Marketing Association - http://www.imanetwork.org American Advertising Association - http://www.aaf.org 15. FULL SAIL COMMUNITY To gain real world experience during my journey to mastery of digital marketing, I plan to become involved with some of the clubs and student organization most relevant to my field of study to network, discuss industry topics and learn new things about the digital marketing industry. Below is a list of clubs and organizations I plan to join or participate in. Creative Student Networking Group Network with like minded creative minds to build relationships and discuss career goals. Web Enabled Brains - Participate to discuss the latest news/technology as well as attend workshops on such topics as HTML5 or Photoshop UI development. Student Branding Society network with other creative minds to facilitate a journey of self-discovery for the sole purpose of developing and/or enhancing each member's personal brand. Creative Student Networking Group. Retrieved September 29, 2013 from https://orgsync.com/57437/chapter Student Branding Society. Retrieved September 29, 2013 from https://orgsync.com/56199/chapter Web Enabled Brains. Retrieved September 29, 2013 from https://orgsync.com/56185/chapter 16. MENTOR DEFINED 1mentornoun men-tor, -tr : someone who teaches or gives help and advice to a less experienced and often younger person 2mentortransitive verb : to teach or give advice or guidance to (someone, such as a less experienced person or a child) : to act as a mentor for (someone) "Mentor." Merriam-Webster.com. Merriam-Webster, n.d. Web. Retrieved September 29, 2013 from http://www.merriam-webster.com/dictionary/mentor. 17. MENTOR CHARACTERISTICS Good listener. Able to be used as a sounding board Knowledgeable and well read Nonjudgmental Able to give constructive feedback Transparent, honest and candid Able to network and find resources to share Successful in their own career Willing/able to devote time to mentoring and developing others Eager to continue to learn themselves Characteristics of Excellent Mentors. American Speech-Language-Hearing Association. Retrieved September 29, 2013 from http://www.asha.org/students/gatheringplace/ExcMentor/ Gilmore, E (2012, June 04) Seven characteristics of a good internet marketing partner. Retrieved September 29, 2013 from http://www.theedesign.com/blog/2012/seven-characteristics-of-a-good- internet-marketing-partner 18. POTENTIAL MENTORS AND MASTERY JOURNAL INTERVIEWS Sandy Schadler VP Marketing Travelink American Express Email [email protected] Mobile 248-390-6026 Scot Cottick Sr. Manager, Interactive Marketing and Social Media Nissan North America Email [email protected] Mobile 615-636-3378 Justin Osman - Digital Brand Director Team Detroit Email [email protected] Mobile 734-546-2722 Stuart ONeil Digital Group Creative Director Team Detroit Email [email protected] Mobile 248-318-3331 Bill Ross SEO Consultant LinchpinSEO Email [email protected] Mobile 773-791-3197 Steve Petrecca Manager, Interactive Marketing Nissan North America Email [email protected] Mobile 310-430-0855 19. Sept 13 Mastery: Professional Development and Leadership Understand the principles and strategies of what it takes to become a master in the filed of internet marketing Oct 13 - Internet Marketing Fundamentals Gain a big picture understanding of the fundamentals of internet marketing particularly Search Engine Optimization (SEO) and best practices Nov 13 Business Storytelling and Brand Development Learn how to effectively implement strategies to help companies build their brands within their industries and use story telling to deliver superior customer experience Dec 13 Internet Consumer Behavior and Analysis Develop a sound understanding of how to identify specific Internet marketing campaigns and gauge their success and/or failure in inspiring the consumer to purchase products and services online. Jan 14 Web Design and Usability Learn to develop websites that provide both user and search engine friendly experiences. Feb 14 New Media Marketing Understand how a company establishes which new media approach will accomplish its marketing goals and further its success Mar 14 Advanced Internet Marketing Strategies Fully grasp the components of internet marketing and how to put them in practice appropriately for any client or company APR 14 Advanced Search Engine Optimization Build on previous SEO course work and learn more strategic approaches to search engine optimization and marketing. MAY 14 Strategic Public Relations Understand how to handle negative PR online and initiate positive PR strategies. Jun 14 Web Analytics and Optimization Understand web metrics and being able to craft reporting structures that meaningfully analyze data. JUl 14 Internet and the Law Obtain a firm understanding or the law and how it applies to digital marketing Aug 14 Internet Marketing Campaign Development Learn to strategize, concept and create best in class digital marketing campaigns Mastery 12 Step Journey to Mastery of Internet Marketing