A Note from Don Nicholas 29 Reasons to Attend 3Full Mequoda Summit Agenda 4About the Venue 21Networking Opportunities 22People Who’ve Attended 23Registration 24

Multiplatform Product Innovation 5Building Online Sponsorships 8The Future of Digital Newstands 13Using the A Method for Hiring 16

Successfully

15 Ways to Leverage Magazine 6ContentSEO Copywriting 7Building Subscription Websites 9Leveraging Video Content 10Content Licensing Opportunities 11Content Marketing 2011 12Building Email Circulation 14Building Digital Magazine Apps 15WP vs Drupal vs Tell igent: Which 17CMS is Right for You?21 Digital Publishing Mistakes 18SEO Campaign Management 19

Social Media Marketing 20

Attend our Social Media workshop on Friday for an additional $497 per attendee.

Don Nicholas

Executive DirectorMequoda Group

Kim Mateus

Member Services DirectorMequoda Group

Bruce W. Elder

ghSMARTCarl Kravetz

Vida Y SaludJeanniey Mullen

ZinioDavid Zinczenko

Men’s Health

Phil Ash

National Institute of Business

Management KCI Investing

Robert Brady

Business & Legal Resources

Kate Chandler

VibrantNation.com

Philip Charles-Pierre

Guideposts

James Comfort

The Successful Investor, Inc.

Stephanie Eidelman

insideARM LLC

Tim Gilmour

Group Publishing, Inc.

Helmut Graf

VNR, Inc.

Susan Hackley

Program on Negotiation;

Harvard Law School

Clay Hall

Aspire Media

Elizabeth Hall

National Institute of Business

Management

Matthew T. Humphrey

Employer Resource Institute

Bob Kaslik

Aspire Media

James Kerwin

Program on Negotiation;

Harvard Law School

Holly Klingel

Sunset Publishing

Michael Klozotsky

insideARM LLC

Carl Kravetz

Cultural Assets Management

Aliza Lifshitz

VidaySalud.com

Rocco Martino

Guideposts

Pat McKeough

The Successful Investor, Inc.

Barb Newton

Sunset Publishing

Stephen Reily

VibrantNation.com

Tim Willms

Group Publishing, Inc.

A d v i s o r y B o a r dPhil AshPhil Ash

National Institute of Business

Management KCI Investing

Robert Brady Robert Brady

Business & Legal Resources

Kate ChandlerKate Chandler

VibrantNation.com

Philip Charles-PierrePhilip Charles-Pierre

Guideposts

James ComfortJames Comfort

The Successful Investor, Inc.

Stephanie EidelmanStephanie Eidelman

insideARM LLC

Tim Gilmour Tim Gilmour

Group Publishing, Inc.

Helmut GrafHelmut Graf

VNR, Inc.

Susan HackleySusan Hackley

Program on Negotiation;

Harvard Law School

Clay HallClay Hall

Aspire Media

Elizabeth HallElizabeth Hall

National Institute of Business

Management

Matthew T. HumphreyMatthew T. Humphrey

Employer Resource Institute

Bob KaslikBob Kaslik

Aspire Media

James KerwinJames Kerwin

Program on Negotiation;

Harvard Law School

Holly KlingelHolly Klingel

Sunset Publishing

Michael KlozotskyMichael Klozotsky

insideARM LLC

Carl KravetzCarl Kravetz

Cultural Assets Management

Aliza LifshitzAliza Lifshitz

VidaySalud.com

Rocco MartinoRocco Martino

Guideposts

Pat McKeoughPat McKeough

The Successful Investor, Inc.

Barb NewtonBarb Newton

Sunset Publishing

Stephen Reily Stephen Reily

VibrantNation.com

Tim WillmsTim Willms

Group Publishing, Inc.

WEDNESDAY - 9 /15/2010

Digital Ideas Digital Skills8:30am Introduction: Embracing the Digital Future9:00 Keynote: Multiplatform Product Innovation10:30 NETWORKING BREAK11:00 15 Ways to Leverage Magazine Content SEO Copywriting Workshop12:30pm NETWORKING LUNCH2:00 Keynote: Building Online Partnerships Building Subscription Websites3:30 NETWORKING BREAK4:00 Leveraging Digital Video Content Content Licensing Opportunities5:30 Digital Idea Roundtable6:00 NETWORKING RECEPTIONTHURSDAY - 9 /16/2010

8:30am Introduction: Content Marketing 20119:00 Keynote: The Future of Digital Newstands 10:30 NETWORKING BREAK 11:00 Building Email Circulation Building Blockbuster Digital Apps12:30pm NETWORKING LUNCH2:00 Keynote: Using the A Method for Hiring

SuccessfullyWhich CMS is Right for You?

3:30 NETWORKING BREAK4:00 21 Digital Publishing Mistakes and How to

Avoid ThemSEO Campaign Management

5:30 Digital Idea Roundtable6:00 Networking ReceptionFRIDAY - 9 /17/2010

8:30am Social Media Marketing ($497 extra pp) Integrated Social Media Marketing9:00 Blogging for Profit Workshop10:30 NETWORKING BREAK11:00 Twitter Marketing Workshop12:30pm Program Adjourns

September 15, 2010, 9 – 10:30am

September 15, 2010, 11:00 – 12:30pm

September 15, 2010, 11 – 12:30pm

September 15, 2010, 2 – 3:30pm

September 15, 2010, 2 – 3:30pm

Page 13

September 15, 2010, 4:00 – 5:30pm

Page 13

Page 13

September 15, 2010, 4:00 – 5:30pm

September 16, 2010, 8:30 – 9:00am

September 16, 2010, 9 – 10:30am

September 16, 2010, 11 – 12:30pm

September 16, 2010, 11 – 12:30pm

September 16, 2010, 2 – 3:30pm

Page 13

September 16, 2010, 2 – 3:30pm

Page 13

September 16, 2010, 4 – 5:30pm

September 16, 2010, 4 – 5:30pm

Page 13

September 17, 2010, 8:30 – 12:30pm

Page 13

Page 13

Page 13

Wednesday - Friday

Page 13

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Advantage Business MediaAdvantage Computing Systems, Inc.Affinity MediaAircraft Owners & Pilots AssocAirlineCareer.comAll Star InvestorAmerican Agricultural EditorsAmerican Airlines PublishingAmerican Horse PublicationsAmerican Lantern PressAmericanStyle MagazineAmericas Test KitchenAsay PublishingAspen PublishersAudible Inc.Automotive NewsAutoWeekBAI PublishingBaird Direct Marketing, Inc.Beckett MediaBelvoir Media GroupBiblical Archaeology SocietyBlood-Horse PublicationsBroadcast Interview SourceBVR, LLCCabot HeritageCabot HeritageCahaba Media GroupCampus FundraiserChain Leader MagazineChangeWave ResearchChina Stock DigestCompass MarketingConcierge PreferredConsumer Health PublishingCrain CommunicationsDavis PublicationsDeal Flow MediaDeLang Direct, LLCDharmaCafe.comDigitalHatchDolan MediaDream of ItalyDTR ConsultingEatingWell Media GroupEduGuideEli ResearchElliott Wave InternationaleSchool News

F&W Publications, Inc.FDANewsFinancial Operations NetworkFox Chapel PublishingGearhead MarketingGluten-Free LivingGreen Haven PartnersGulfStream CommunicationsHarvard Health PublishingHealthcare Success StrategiesHighlights for ChildrenHMGHorsesmouth LLCIMI/Resort Living MagazineIndependent Investor, Inc.Indiana UniversityInfocom GroupInsightmag.com/Wash. TimesInstitute of Management & Ad-ministrationIntelligent-Content CorpJ.D. Power & AssociatesJohn T Reed PublishingJTL ConsultingKaulkin GinsbergKMC Media CompanyLeaders Edge MagazineLeadership IQLeisure ArtsLetter Publications, Inc.Livestock Publications CouncilLorman Education ServicesMake It Better LLCManisses CommunicationsMassachusetts Medical SocietyMayo ClinicMcMahon Publishing GroupMiller Heiman, Inc.Missouri Lawyers MediaNat’l Assoc for Weight Loss SurgeryNew Era MagazineNew Track MediaNiche MagazineNRLAOptionsHouse, Inc.Parenting Pubications of AmericaPathfinder Media Group

PennWell PublishingPenton Media/Digital Media & Comunications GroupPerot Systems, Inc.Pinnacle Publishing GroupPlattsPremier GuitarProfessional Education InstituteProvidence PublicationsPSCSReaders Digest AssociationReal Publishing, Inc.Real SimpleRosen GroupSecurities Arbitration CommentatorSound Mind InvestingSoundview Exec. Book SummariesSouthwest BancorpSpidell Publishing, Inc.Staffing Industry AnalystsString Letter PublishingSubscription Marketing NewsletterTaunton PressTechColumbusTENNISWIRE.orgThe Connors GroupThe Kiplinger Washington EditorsThe Langfords GroupThe Lutheran MagazineThe Motley FoolThe Parent InstituteThe Pertelt GroupTime, Inc.Trade Press Publishing Corp.Tufts UniversityUnited Press InternationalVermont LifeWanek Stein Tax Advisory GroupWashington TimesWatchTime MagazineWD&S/DealersEdgeWiesner PublishingWorld PublicationsYankee PublishingYellow Pages Integrated Media Yoga JournalYork PublishingZweigWhite

ask for

any future Mequoda Summit.