frukostseminarium 2011 - upplevelsen ligger i detaljerna
DESCRIPTION
Upplevelsen ligger i detaljerna - om en ny digital verklighet bortom den traditionella datorn Den traditionella datorn med mus, skärm, post-it-lapp och skrivbordsstol kommer snart vara förvisad till historiens sophög. Men arvet från den gamla datorn styr fortfarande lösningar som ska fungera när vi sitter med en platta i knät eller står mer en mobiltelefon i handen. Det är dags att börja skapa användarupplevelse och affärer som funkar för alla – oavsett vilken ”device”, pryl eller manick dina användare använder! Kom och lyssna på när Anders och FM tillsammans med er kommer att diskutera, debattera och presentera en ny verklighet. De kommer börja med att fokusera på grunden till all upplevelse - detaljerna, för att sedan lyfta blicken och avsluta med framtidens strömlinjeformade konsumtion av ettor och nollor. Varför tycker Anders att "Pull down to refresh" är det bästa som hänt sedan skivat bröd? Och varför tycker FM att en majoritet av de appar som görs av dagstidningar är ett skämt? Och nej, Anders och FM är inte alltid överens - det kommer ni att märka... Fredrik Marcus, Creative Director och Anders Liljedal, UX LeadTRANSCRIPT
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The devil is in the detailsA new reality. Beyond the computer.
@andersliljedal
@fm
November 9th 2011, Creuna
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What is an experience?
Details are the building blocks.
The experience is the sum of all details. Good and bad.
And some other things...
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This is not about...
...The BIG picture!
But perhaps it is the picture?
We mean it!
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But, you won’t notice a small detail?
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What is a detail?Details is the differentiation.
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A couple of details in a couple of minutes!
Look! A detail!
Good and Bad
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Gemhållaren
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Fast knappt för
dom som ser
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Where are you today?
You are here!Users are here!
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Why are you stuck?
You don’t invent.
You hang on to the past.
You don’t evolve your design patterns for a new reality.
Ditt företag om ni
inte gör något :-)
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An example
Refresh the stuff I’m
looking at, please!
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Where are we heading?and where does the details fit in?
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Inputdevices:The Mouse
Douglas Engelbart1964
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Inputdevices:TouchScreen
E.A. JohnsonRoyal Radar Establishment, Malvern, UK1965
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and now ten years later.
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Let’s wrap it up.“The details are not the details. They make the design.”
- Charles Eames
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Do this
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Do thisClarity
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Do thisClarity
Typography
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Do thisClarity
Typography
Humor
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Do thisClarity
Typography
Humor
Movement
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Do thisClarity
Typography
Humor
Movement
Sound
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Do thisClarity
Typography
Humor
Movement
Sound
Context
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Do thisClarity
Typography
Humor
Movement
Sound
Context
Differentiate
¡Muy importante!
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Thank you!
@andersliljedal@fm
Follow us, we are nice people
Question?Applause?Protests?